Analyze Canon's first gift camera to compete for the Chinese gift market

The earthquake did not affect the previously set annual growth target of 30%. The Japan 3-11 earthquake occurred in the past two months. Since Japan is a global camera manufacturer and parts center, after the earthquake, the SLR and lens products in the domestic market fluctuate greatly. Many consumers are concerned that this situation will last for a long time. Buying a high-end camera can only be a “high price”.

A few days ago, Vice President of Canon China, Watanabe Watanabe, said in an interview with reporters that although the earthquake caused some parts to be under-supplied, it would not increase prices and resume supply as soon as possible. This year, Canon China’s business goal is still growing at more than 30%. At the same time, Canon introduced the exclusive camera IXUS117, a gift-oriented camera, to enter China's huge gift market. As for new products in the second half of the year, Canon said that there are no specific plans yet, but it will not be affected by the earthquake.