At the Mobile World Congress (MWC) held in Barcelona, ​​Spain, the world's major mobile product manufacturers have come up with the ability to look after the home. However, in addition to increasing its own media exposure, major mobile chip giants have not forgotten to compete for China's 4G mobile network market.
As Chinese mobile operators including China Mobile (microblogging) are competing to upgrade to 4G LTE mobile networks, smartphones including Qualcomm, Intel, MediaTek, Marvell and Broadcom are mainly Component manufacturers are vying for the world's largest mobile market as they join the MWC conference.
The evolution of China's mobile operators to LTE technology has given Intel and other chip makers an excellent opportunity to take Qualcomm, the main producer of LTE chips, to the bottom of the altar. The MWC conference will undoubtedly become a crucial battlefield. Last year, 70 Chinese companies participated in the MWC conference, and this year's figure has further increased to 99. As a result, the MWC conference provides a global arena for mobile chip manufacturers to showcase their best products.
A number of chip makers, including Intel and Qualcomm, will showcase their new LTE-based microchips for the first time in Barcelona, ​​many of which consume less power and are priced lower than previous cutting-edge products. This makes them the ideal chip products for low-end and mid-range smartphones in China and other emerging markets.
Qualcomm even developed a Chinese version of the smartphone app for the MWC conference and posted a logo with a Chinese translation on the booth. CrisTIano Amon, executive vice president of Qualcomm, said: "We will showcase a number of products aimed at attracting Chinese companies and products related to LTE technology. Qualcomm is aware of LTE technology and the migration of emerging market consumers to smartphone products. There are huge opportunities."
LTE chip demand skyrocketing
Due to its early technical advantages, Qualcomm has been the leading producer of smartphone LTE chips in the past four years. And more and more countries are adopting LTE network technology, which has also caused the demand for LTE chips to skyrocket.
Johan Lodenius, chief marketing officer of MediaTek, said: "Qualcomm is very good at developing LTE technology chips. What is good for us is that almost all mobile operators around the world are looking for alternatives to LTE chips. They don't want to The LTE chip contract was separately outsourced to the Qualcomm family."
Intel, MediaTek, Broadcom and other competitors of Qualcomm are arguing at the MWC show in Barcelona to promote their new and upcoming LTE chips, but few of them are available in a variety of smartphones launched this week. Applied.
Marvell, a chipmaker based in Santa Clara, Calif., has achieved some success, and its LTE accessory products have been used in several upcoming low-power smartphones developed specifically for the Chinese market.
Adjust chip strategy
Last Monday, Intel announced a new LTE chip and is testing the chip with a large mobile operator. Intel Marketing Director Julie Coppernoll said the new LTE chips will be deployed in handsets made later in 2014. She pointed out: "There is a rumor in the market about how LTE chips are applied to mobile phones. And we have actually launched our own chips. We have made significant improvements to our products."
Like other chip makers, Intel has realigned its chip strategy and began to develop more products for smartphones priced below $300, while reducing the focus on high-end smartphone accessories.
According to statistics released by ARM Holdings, a UK technology market research firm, global high-end smartphone shipments are expected to grow at less than 4% annually as of 2018; and mid-range and entry-level smartphone shipments are projected The annual growth rate is as high as 14% and 17% respectively.
Qualcomm announced on Sunday that it will launch two mobile chips using LTE technology and direct the consumer market to China. A female spokesperson for Qualcomm said that the world's major mobile phone manufacturers will launch more than 10 new devices using Qualcomm chips.
Even Microsoft is expanding its influence in the Chinese mobile phone market. Microsoft announced a new reference design project designed to make it easier for handset makers to quickly launch Windows smartphones using Qualcomm chips.
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