Internet TV industry usher in the era of "price butchers"

The heat of getting together to make mobile phones has not yet receded. We have ushered in an era of getting together to make television. On August 13th, the little-known micro whale technology held a new product launch conference, launched its own brand of Internet TV, and became another Internet company that produced LCD TVs. In addition to the performance, design, content and other data of the micro-whale TV, the most direct message that the conference brings to people is that TV prices have dropped again.


The Internet TV industry in 2015 is just entering an era of “contending for a hundred schools of thought”. From the earliest entry into the industry, Leshi and Xiaomi, to traditional TV companies such as Haier and Skyworth after the transition, to the “new army” such as PPTV and Storm Technology, which have recently emerged from the world, it can be said that they are “old and young”. Three generations gathered together. Nowadays, younger micro-whales have also entered the Internet TV battle group. It should be noted that Micro-Whale Technology has only been established for more than 3 months. However, the price of the 3,799 yuan 554K bare-metal machine may have made the “big brothers”. Also moved by it.

In fact, just a few years ago, smart TVs with Internet functions also belonged to high-end products in color TVs, and the prices were usually about 20% higher than ordinary LCD TVs. However, with the advent of Internet companies that have inherited the principle of "wool on the pig", the value of smart TV has been falling.

Not long ago, TCL took the lead in launching a price reduction campaign for curved surface televisions. Surface TV fell below 10,000 yuan for the first time; followed by Xiaomi TV, the 484K TV was reduced to less than 3,000 yuan; the industry's "New Army" PPTV, Storm Technology, and Microwhale also shouted. Out of the "price butcher"; and including many Skyworth, Konka, including traditional TV manufacturers also joined forces with retailers to engage in price promotions. The price war in the color TV industry has intensified, and it has become the norm in the industry.

The beginning of the price war also means that television profits are further squeezed. The traditional "selling hardware" is obviously unable to meet the needs of manufacturers, and Internet companies like Xiaomi and Leshi bring new development models to the industry. It began to try to change from "selling hardware" to "sell content" at the same time as a new profit-making method, eventually achieving "combination of software and hardware" and "flying together." As a result, Internet companies have brought to the TV industry not only price changes, but also a huge impact on sales and profit models.

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