Rejection of the most obscure TV brand
Today's Internet TV industry, blindly practicing "hard work" to enhance the product's hardware configuration is not the first choice, all major brands have started practicing their own "self-control", and actively expand the depth of the content of the product.
Take music as the term “ecology†to play, the main selling point of its products is not just product configuration. Consumers generally take LeTV’s video resource advantage into consideration. Although LeTV was started as an internet company, its content started earlier, but now even if it is as strong as LeTV, it begins to encounter the "bottleneck" of cultivation.
In terms of building content barriers, since it has a video website background and is in a direct competitive relationship with major video websites, taking a closed-loop ecosystem of content is both its own and its only choice. For this reason, LeTV has to spend a fortune to consolidate copyright and purchase exclusive content such as TV dramas, variety shows, sports, and music.
Cool open "non-ecological, big content" is the opposite of it, not limited by the ecological concept, to build an open platform for all kinds of high-quality content.
As an independent sub-brand of Skyworth, Cool Open will inevitably leave people with the stereotype of concentrating on hardware. But in fact, Coocaa is a non-traditional Internet TV company with a platform operation as the core. The Internet team is quite young and the Internet gene is also very powerful. Coolcom launched its first TV-based operating system in 2011 and has become the industry's largest unified TV platform operator in China. As of now, the CoolOpen system has nearly 17 million users, with an average daily PV of more than 120 million.
More importantly, it is easier for Internet TV manufacturers such as Kukai to basically have no competition and cooperation relationship with other Internet companies to reach strategic cooperation with major partners. This is exactly the cool content than LeTV's ecological content. Closed loop more flexible place. As a result, for Kukai, the best path to obtain high-quality content is obviously not self-made or purchased, but through cooperation with partners in the industry chain. Coocaa builds professional and high-quality movie and TV content by cooperating with famous companies like iQiyi and Tencent. Currently, it has occupied the first place in the Internet TV industry in the film and television drama parenting and animation sports events.
The most unique aspect of Kukai's big content is breaking through the traditional film and television category and providing services such as games, music, education, shopping malls, travel, and advertising, adding a new definition to the traditional TV function.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In terms of building content barriers, since it has a video website background and is in a direct competitive relationship with major video websites, taking a closed-loop ecosystem of content is both its own and its only choice. For this reason, LeTV has to spend a fortune to consolidate copyright and purchase exclusive content such as TV dramas, variety shows, sports, and music.
Cool open "non-ecological, big content" is the opposite of it, not limited by the ecological concept, to build an open platform for all kinds of high-quality content.
More importantly, it is easier for Internet TV manufacturers such as Kukai to basically have no competition and cooperation relationship with other Internet companies to reach strategic cooperation with major partners. This is exactly the cool content than LeTV's ecological content. Closed loop more flexible place. As a result, for Kukai, the best path to obtain high-quality content is obviously not self-made or purchased, but through cooperation with partners in the industry chain. Coocaa builds professional and high-quality movie and TV content by cooperating with famous companies like iQiyi and Tencent. Currently, it has occupied the first place in the Internet TV industry in the film and television drama parenting and animation sports events.
The most unique aspect of Kukai's big content is breaking through the traditional film and television category and providing services such as games, music, education, shopping malls, travel, and advertising, adding a new definition to the traditional TV function.
Looking to the future, attracting more people back to the living room, the use of Internet TV for game entertainment is the biggest driving force or content, and the competition in the Internet TV industry is bound to evolve into a content strength competition. The rich verbal battles around Xiaomi and LeTV are still vivid, but a new round of shuffling is about to happen. Whoever occupies the commanding heights of content will be able to take the lead in the future competition in the Internet TV market.
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