To help patients with “healthy” mutual social support: using data mining to make accurate medical recommendations

If you have ever escaped death from the disease, or are suffering from disease, you may feel inexplicable. Although there are supportive friends and relatives around you, the lack of consolation is always too pale.

When you are willing to struggle for survival and illness, you will be eager to find friends on the Internet who are in the same path with you, and find their motivation to survive from their experiences of resistance or success or failure.

And this is the situation that Qi Jian CEO Liu Wengui has been doing for three years.

The painful venture opportunity

In 2011, Liu Wengui’s relatives unfortunately fell ill. However, due to misdiagnosis and mistreatment and excessive medical treatment, although they spent a year in the hospital, their loved ones eventually fled. The pain of losing his loved one made Liu Wengui want to do something to avoid the later mistakes.

At present, the objective status quo of uneven distribution of medical resources in China, coupled with the number of doctors and services can not meet the needs of patients, so that Liu Wengui had the idea to build UGC platform, so that patients in the above to share their true treatment information, and Helps patients to access precise medical resources.

At the beginning of 2014, the “patients were like me” was on the line. At that time, the traditional UGC model was still adopted. After nearly a year of accumulation, a total of 12 diseases, nearly 5,000 posts, and 3,000 content producers were collected. Some are patients who have had relevant medical experience.

From rebranding to functional optimization and introducing PGC

If we continue to follow this path, patients like me will only stay on an interesting exchange platform. But later, Liu Wengui began to have more expectations for patients like me.

The first is the name. "We (in the name) hope to be more positive and positive, do not let users always remind themselves that 'patient'", Liu Wengui said to Lei Feng network. So in August 2015, the application was renamed "Switzerland" and went through a full-scale revision and re-emerged. This was the equivalent of a second venture. In two months, 50,000 users were harvested. Currently, the download volume is over 160,000 and daily activity is 12%.

" Having undergone such a transition and starting again has mainly been based on the needs of users. The original social thinking of patients was too simple and taken for granted. "

Although the name changed, but the initial heart did not change: to help more patients recover their health.

After registering to log in, the app will display some popular "circle" recommendations. The so-called "circle" here can be understood as a section based on illness. According to Liu Wengui, these are their "higher number of users and activities." "We are currently concentrating resources on several illnesses and we hope to do a good job horizontally."

Qijian App interface

Followed by the function. Even if the user is a person who has experienced a disease, he still lacks a certain degree of professionalism in expressing the illness. This lack of quality communication not only brings understanding to users who want to consult specific diseases, but also causes inconvenience for patients such as me in managing data. In addition to emphasizing the true feelings of personal communication, Wei Jian also encourages users to upload medical records and report forms to avoid non-professional description errors.

In addition, in order to avoid misrepresentation of patients misleading other users of browsing posts, Liu Wengui made more optimizations in terms of functionality, increased the content of PGCs, and introduced operators with medical backgrounds to review posts.

After the user has searched for related diseases, Jian has a variety of basic medical knowledge related to the disease in the “Knowledge” section. These knowledge as a necessary science information, Liu Wengui said that the content is organized from an objective point of view, mainly to provide users with a platform to solve the problem of lack of knowledge of the disease platform, to avoid the interference of various medical advertisements.

Precise match

In addition to the functional optimization, the more important change is that Jian Jian began to move from the general point of view to the precision of patient education and the recommendation of medical resources.

Since this is a communication platform that began with UGC, giving users the freedom to bathe in the sun, it is easy to have shadows. It is not hard to imagine that there will be some operators of private medical institutions who are posing as patients and become mixed users of “pseudo-users”.

For this, Jian Jian uses a combination of background-sensitive word screening, patient reporting, and official labor inspection to deal with it. The current time-to-day elimination rate of illegal advertisements is still relatively high. However, Liu Wengui is also not proud to say that the communication environment created by Yu Jian is still relatively “loveful and pure”.

When it comes to data mining, Liu Wengui said that textual data is actually very difficult to make structured statistics. Currently, it is still classified according to keywords or labels. In this phase, they focus on the collection of structured data. Under the premise of ensuring user privacy, Yu Jian will conduct further processing and analysis on the data, and provide users with accurate medical resources and third-party diagnostic companies. This is also their current profit model.

In Wei Jian's mechanism, the more information a user shares, the more accurate the information or help he gets. This is also the reason why Jian Jian emphasizes "user data sharing" in self-positioning. In order to allow users to let go of privacy concerns, Liu Wengui said that Jian Jian will not realize the data through the user's data.

As a “patient social assistance and medical data sharing platform”, Jian Jian, who re-started, accumulated first-hand information from the patient side. The possibility of data mining is also worth looking forward to. In such an exchange platform, Liu Wengui would like to see more than that there are more patients who can "live like they were." It is like the movie “Frequently in my heart”: Even if life is not constant, let us face it.

Lei wears the public number of Lei Feng Network (search "Lei Feng Network" public number attention) , concerned about sports health products and technology. If you want to talk about your own business story, you can add Xiaobian Wechat 417423625, or send an e-mail to.

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