2016 TI Auto Entertainment Navigation and Advanced Auxiliary Driving System Solution Exhibition Held Successfully

Beijing, May 27, 2016

Texas Instruments (NAS) (NASDAQ: TXN) 2016 Cartain Navigation (Infotainment) and Advanced Auxiliary Driving System (ADAS) program show was officially held in Shenzhen. After a tour of seven cities including Shanghai, Chongqing, Beijing, Changchun, Huizhou, Guangzhou and Shenzhen, TI presented its exhibitors with the latest automotive solutions from the 2016 International Consumer Electronics Show (CES). A visual feast for automotive entertainment navigation and advanced driver assistance system solutions. In addition, Jiang Hong, Director of Embedded Product Systems and Applications, Texas Instruments, also visited the venue to introduce TI's innovative products and leading-edge technology solutions in the automotive field, and to conduct in-depth exchanges on the future development of automotive electronics. discuss.

The new wave of electronics is sweeping the field of cars. From the initial semiconductor component semiconductorization, to automotive entertainment navigation and the rapid development of ADAS, the proportion of automotive electronics in the entire vehicle is gradually increasing. The added value of semiconductor products for automobiles has greatly improved the driving experience of automobiles, and it has also promoted the future of cars to become more intelligent and safe. Texas Instruments has been adhering to the "safer, greener, more entertaining" philosophy, and is committed to using its broad automotive portfolio to help customers build next-generation smart cars of high quality, reliability and safety standards. In this exhibition, TI demonstrated a variety of innovative applications based on the Jacinto 6, TDA2x and TDA3x series, including automotive digital cockpit systems, entertainment navigation fusion systems, configurable digital dashboards, 3D/2D panoramic viewing and driver monitoring, etc. Advanced advanced driver assistance systems and infotainment solutions for entry-level to mid- to high-end models.

The Jacinto 6 Series Infotainment System Processor (DRA7xx) brings a rich set of in-vehicle infotainment systems, instrument clusters and telematics capabilities to next-generation vehicles with powerful scalability for maximum reuse of hardware and software The general architecture of investment. TI's automotive system-on-a-chip (SoC) solution, TDA2x, provides an open platform that gives customers the flexibility to add their unique value. The TDA2x provides a high-performance architecture for entry-level solutions for front-facing cameras, parking assist, radar and converged applications, enabling customers to save money and speed time-to-market. The TDA3x is primarily used to help automakers develop more sophisticated applications while reducing traffic accidents and enabling more autonomous driving experiences for beginner and mid-level cars.

Automotive digital cockpit system based on Jacinto 6 EP

The Jacinto 6 EP is the processing performance leader in the infotainment industry, with all the features of the Jacinto 6, providing additional peripheral and DSP power while controlling system cost. The Jacinto 6 EP-based automotive digital cockpit system demonstrates the versatility of a versatile digital cockpit with two C66x DSPs. Thanks to its unique multi-core heterogeneous architecture, the solution supports multiple cameras and enables easy 3D panoramic viewing. At the same time as the internal pilots are monitored, the infotainment system can be run smoothly through the main core, including multimedia navigation, analog and digital radio, CarPlay and mobile phone interconnection. In another fusion based on Android Marshmallow, in addition to supporting high-definition 3D panoramic viewing, DSP also integrates multi-coordinator digital radio, Arkamys audio post-processing and Dolby iFM technology. By integrating functions that are typically handled externally, the solution outperforms multiple system solutions in terms of system cost and performance, and its powerful flexibility also opens up more innovation possibilities for developers. .

Low-cost driver monitoring system based on TAD3x

During long-distance driving, drivers often need to maintain a high degree of mental concentration, especially in the case of sleepiness, the distraction of just a few seconds can bring immeasurable serious consequences. The TDA3x-based low-cost driver monitoring system integrates the MCU with the ISP, while the DSP and EVE ensure lower memory footprint and efficient data processing. The solution enables accurate face recognition and real-time monitoring of the driver's head posture movement. When driving, such as bowing or closing the eyes, the system will immediately issue an alarm to ensure the driver's driving safety. In addition, the face recognition function can also record the driving preferences of different drivers. When the driver starts the car, the system will automatically recognize the driver's identity and make personalized adjustments for the seat, temperature and lighting, for driving. The staff provided more convenience. TDA3x's powerful ISP technology is also used in some European and American car manufacturers for the replacement of rearview mirrors, and the scene in the usual rearview mirror is more clearly presented to the driver through the camera. The TDA3x-based camera has been greatly improved in dynamic range and video detail through ISP adjustment, and overcomes many challenges such as data processing, low latency and fast response.

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