Today, Konka's internet brand KKTV launched its new 4K AI television, the U40, with an official pre-sale price set at 1,799 yuan. This pricing strategy seems to be directly targeting Xiaomi's TV lineup. Looking at this price point, it appears they're aiming to compete with the cost-effective offerings from Xiaomi.
Theoretically, when a new product hits the market at such an affordable price, consumers should be thrilled. However, the U40 has faced a wave of criticism on social media platforms.
One major point of contention revolves around the display quality. The U40 boasts a 4K resolution, RGB panel arrangement, direct backlighting, and a 10-bit color depth, emphasizing the use of a 40-inch Samsung panel to highlight its superior quality. Yet, the accompanying picture quality comparison charts have raised eyebrows among users. These charts seem overly simplistic and generic, making it difficult to discern any meaningful difference between the U40 and other standard 4K displays.
Many netizens expressed their dissatisfaction, stating that after viewing the initial comparison chart, they were left unimpressed and unwilling to delve deeper. Such comparisons appear misleading and could potentially lead to accusations of false advertising.
Moreover, the U40 highlights the use of a 64-core processor, which is claimed to feature 31 cores. While this figure might sound impressive, the total number of cores doesn’t necessarily correlate with better performance. Higher core counts do not guarantee faster TV responsiveness or enhanced image rendering capabilities.
As a result, several users have seen through these marketing tactics and voiced their frustration, pointing out that excessive claims can come across as disingenuous. One common sentiment echoed online is that advertisers need to strike a balance—exaggerating specifications can backfire if perceived as insincere.
For those interested in smart TVs or boxes, resources such as the Smart TV Information Network or Sofa Butler (http://) provide valuable insights into China’s thriving smart TV and TV box ecosystem. These platforms offer comprehensive information about devices, user forums, and software updates, catering to enthusiasts looking to stay informed about the latest trends in smart home technology.
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