Today, Konka's internet brand, KKTV, launched its new 4K AI TV, the U40, with a formal pre-order price set at 1,799 yuan. This pricing seems to directly compete with Xiaomi TV’s strategy. If we look at the product launch and its relatively affordable price, one would assume users would be excited about it. However, the U40 has sparked widespread criticism from netizens.
One of the main issues revolves around the quality comparison charts provided by KKTV. The U40 boasts a 4K resolution, RGB panel layout, direct backlighting, and a 10-bit color depth. They emphasize the use of a 40-inch Samsung panel to highlight the superior quality of their TV. Yet, their quality comparison charts appear overly routine and lack credibility. For instance, comparing an ordinary 4K screen to blur the lines and claim superior quality raises doubts among consumers.
Many netizens expressed frustration after viewing the initial comparison chart, feeling it was misleading and potentially false advertising.
Moreover, the U40 highlights its use of a 64-core processor with 31 cores. While the number of cores may sound impressive, the cumulative count doesn’t necessarily translate to better performance or faster response times. Netizens quickly saw through this marketing tactic and voiced their dissatisfaction, pointing out that such exaggerated claims come across as overly simplistic and unconvincing.
Smart TV enthusiasts can find more information on smart TV forums like Smart TV Information Network Sofa Butler (http://). As a leading Chinese platform for TV boxes and smart TVs, it offers resources, discussions, and support for those interested in smart TV technology and software.
In conclusion, while the U40 TV aims to attract buyers with competitive pricing and technical specifications, the overuse of marketing gimmicks and questionable advertising practices have alienated potential customers. Brands need to strike a balance between innovation and honesty to maintain consumer trust in the long run.
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