July OTT terminal product inventory: television, box flourishing

In July, the OTT terminal market changed the cold in June, and the domestic new product launch conference was a successor event. Internet companies, traditional TV manufacturers such as Xiaomi, PPTV, Kukai, and Hisense all started the war. New smart TV products were launched, and the three were without exception. The price gave them full ten sincerity. Storm Technology and 1905 Film Network are also interested in the OTT terminal market, through the cooperation with other industry chain colleagues in the layout of the Internet TV market; foreign brands Samsung, LG and other options continue to exert their power in TV display technology. At the same time, the OTT box market is also new and frequent, PPTV TV boxes, Tianwei video's smart set-top box, Ali Electric Media's YunOS box, Mango TV's mango Q Q7 and other menacing, very lively.


Smart TV



PPTVPPTV-55T, PPTV-55P, PPTV-43P


On July 29th, PPTV also joined Suning to launch three modern smart TVs: PPTV-55T Modern School, PPTV-55P Observatory, and PPTV-43P Queen's Strategy. The price was 4999 yuan, 3599 yuan and 1799 yuan respectively. Among them, PPTV-55T is the flagship model of three TVs. In terms of hardware configuration, PPTV-55T uses the MStar6A928 chip solution, with 2GB of three-channel DDR3 and 16GB of eMMC 5.0. In addition, all three products use the original LG 4K screen.

On the system, these three products are all equipped with PPTV's self-developed PPOS system. The system is based on android 4.4 development and is open to other TV hardware manufacturers. In the future, it plans to cooperate with Unicom to launch a video game platform and Suning Tesco TV version.
Comments:

The threshold for TV is getting lower and lower, PPTV only launched the smart TV PPTV-50P, and three new products burst, enough to see its emphasis on the smart TV market, but in this TV threshold is almost zero today, the more fierce competition Under the reality, will the product market without subversive features be better?

LGOLED TV

On July 29, LG introduced five OLED TVs, which involve four OLED TV series. The new generation of products includes LG's first OLED TV with a common graphic design. The new generation of OLED TVs are available in 55-inch and 65-inch sizes. They are based on LG's exclusive Art Slim Design and are even thinner than current 55-inch curved TVs. Four of the five new models use 4K Ultra HD resolution, and the other is an ordinary 1080p HD screen.

Comments:

Japanese and South Korean companies are more concerned with television technology on TV new products, and LG is no exception. There are already many OLED TV products on the market, but they are mostly curved screens and they are expensive. Consumers stop there. The use of graphic design this time, do not know if prices can bring surprises to consumers?

1905 movie network smart TV

At the end of July, it was reported that the 1905 Film Network, a movie resource video platform under the SARFT, will join hands with Mango TV in the field of smart TV manufacturing and recently launched a smart TV product.

Comments:

At the beginning of this year, 1905 Film Network released the terminal product movie box for the first time and tested the OTT terminal market. At that time, the target sales volume was 1 million. Just after half a year, it aimed to target smart TV products, showing its ambition to fully enter the OTT terminal market. It is said that the Mango TV has been pulled up this time and it is a huge market. The products are worth looking forward to.

Micro Whale Technology WTV55K1


At the end of July, it was reported that Li Ruigang and Li Huaiyu’s newly established Internet technology company was about to launch a smart TV model numbered WTV55K1. In terms of functionality, the company will integrate features such as reading, audio-visual enjoyment, mobile Internet, video players, and game consoles; It cooperated with multi-resource platforms, including Time Warner, TVB, Oriental DreamWorks, Canxing, Caixin Media, IMAX China, Sports and Sports, Shengli Family, Che Guevara, Dream Center, covering sports, leisure, entertainment, Financial and other fields. It is reported that this product also supports the installation of third-party software and can expand the content resources by installing a sofa butler.

Comments:

Nowadays, companies that are not on the edge of the TV industry want to dig out treasures in this market. The entrants are also in a steady stream. The threshold of most TV sets is getting lower and the competition is getting more and more intense. Whether or not Li Shu’s new work of transforming the Internet can become a spoiler in the TV market, and wait for the product to be sold and then observed.

Millet Technology Millet TV 2S


On July 16, Xiaomi officially released the 48-inch 4K smart TV millet TV 2S. This product uses the original Samsung RGB true 4K screen with a 9.9mm all-metal ultra-slim body equipped with a 1.4GHz quad-core CPU (MStar 6A928). Cortex-A17 core, 4+2 core Mali-760 MP4 GPU, with 2GB of memory and 8GB of flash memory, running MIUI TV operating system based on Android. Adopted the content platform of the Galaxy Internet TV licensee and the entire content of the Xiaomi video website Grand Alliance (IQIYI, Youku Tudou, Huace Film & TV, Sohu Video, PPTV, Mango TV, Phoenix Video, Popular Video, etc. exceed 100% Home video content provider), equipped with 48-inch Samsung original UHD true 4K LCD screen version, priced at 2999 yuan, millet TV 2S home theater version with 6 + 2 speakers Soundbar and all aluminum alloy wireless subwoofer, priced at 3999 yuan.

Comments:

The price of a 48-inch 4K TV handset is less than 3,000 yuan. Once again, the price of smart TVs of the same size has been pushed to a surprising position. The design is elegant and beautiful. The highlight of the product is the abundance of its content. For consumption, TV watching is content, and Xiaomi TV 2S performed this very well.

Cool open A55 flagship

July 15, Cool Development Cloth Smart TV A55 Ultimate, the product running cool open operating system, configuration 55-inch 4K LG IPS hard screen, equipped with Huawei Hass 14-core processing chip, 1.5GHz quad-core ARM A9 CPU, eight The nuclear Mali450 GPU and dual-core VPU have 2GB of memory and 16GB of flash memory. They support dual-bands of 2.4GHz and 5GHz. The CoolOpen A55 flagship version uses the popular Apple Tyrant Gold, 5 gold frame, backshell and base. The selling point and the highlight of this product is the first realization of the interaction between smart watches and television. Seamless connection with Apple iPhone, iPad, Mac Book and Apple Watch is the core selling point of this product. The Cool Open A55 continues the A43's highly acclaimed multi-remote control feature. The three remote controls distinguish the young, old and children groups. The product cooperates with Galaxy Internet TV licensees and has rich video resources and games (with built-in cool bar). The A55 Ultimate sells for 4,999 yuan.

Comments:

Cool open A55 flagship due to its "list" Apple, become the focus of attention both inside and outside the industry, and Apple's various terminal products, seamless docking believe that fruit powder has a different appeal. In terms of appearance and content, Kukai also provided sufficient materials. The price of 55-inch 4K TV products is less than 5,000 yuan, and competitiveness in similar products is also impressive.

Hisense K7100UC series ULED curved TV

On July 10th, at the 2015 International Consumer Electronics Show in Shanghai, Shanghai Letter released a new 55-inch K7100UC series ULED curved TV. This product boasts quantum dot technology to improve picture quality, ULED backlight partition technology, 14-core speed decoding chip, and all-metal front frame. And before the sound independent tone bar design five highlights. 4000R ultra-clear panel, 4-core CPU + 6-core GPU + 4-core NEON co-processing top 14-core design. In terms of sound system, this new product is equipped with Hisense Hi-sound sound system design. The appearance of the use of the same paragraph with Apple's CNC diamond cutting technology and sand bronzing pedestal, for large screen TVs generally poor thermal performance issues, this new product to "four sides cooling" design. The price was not announced, but Hisense said the price will be very close to the people.

Comments:

In general, because TVs equipped with quantum dots, curved surfaces and other high-tech technologies always target the mid-to-high end, the price is relatively high for many ordinary consumers, so it is a niche product, but the highlight of Hisense TV is. In addition to content, design, hardware configuration, and technical configuration, what consumers are most satisfied with is the price that Hisense promises to enjoy. This may also accelerate the popularity of surface technology products.

Samsung JS7000 (SUHD)


On July 17, Samsung introduced a new ultra-clear SUHD TV JS7000. The new Samsung SUHD JS7000 TV is equipped with a quad-core processor and uses a full array of LED backlights. The effective refresh rate is 120Hz. The back provides four HDMI 2.0. Interface, 3 USB2.0, digital audio output, network cable jack, etc. The machine itself has wireless connectivity, Bluetooth and NFC are also included. Samsung said that this JS7000 SUHD TV has a very high picture quality enhancement effect, with a brighter, more realistic picture. The system uses its own Tizen operating system, quad-core CPU. This series has three sizes 50 inches, 55 inches and 60 inches. The 50-inch JS7000 is sold for only 1299.99 US dollars (about 8070 yuan), 55 inches is 1599.99 US dollars (about 9933 yuan), 60 inches is 2099.99 US dollars (about 13037 yuan).

Comments:

Consumers are increasingly pursuing TV picture quality. The picture quality of ultra-high definition and realistic display are the best selling points for consumers who are increasingly pursuing TV picture quality. As a new technology, The price of ultra-high-definition SUDH TV is relatively close to the people. It is not cheaper than Samsung's OLED TV.

LoeweReference Series 4K TV

In July, German high-end TV manufacturer Loewe released the new Reference Series 4K TV. Reference Series's body is made of aluminum alloy. The built-in speaker bar contains 8 speakers, power up to 120W, and supports Dolby/DTS. Surround sound processing technology, Loewe's own Image+ image processing technology, equipped with Loewe's special anti-reflective, high-contrast glass panel, supports active shutter 3D. As a home entertainment hub. They are equipped with a 1TB hard drive and support for multimedia servers and remote recording capabilities. With the help of the companion application Smart tv2move, it is also possible to use the tablet as a second screen of the television. Highlights of the product include support for personalization, a choice of body colors, bracket types, and speaker grilles. The Loewe Reference 4K TV is available in 55, 75 and 85 inch sizes. The 55 inch version costs 3,800 pounds (about RMB 36,631).

Comments:

The appearance design metal feels bright, with stylish colors, sound effects is also the industry's top level, as a foreign Internet TV terminal, its function, content and hardware configuration should be fully consistent with the tastes of foreign consumers, and this section The product supports personalization and customization on an external accessory. This humanized design may allow the consumer to give extra points. This product is positioned high-end, and the average consumer may be far away from the price of the product.

Storm Technology Internet TV

On July 6th, four companies including Storm Technologies, Sunrisun, Aofei Animation, and Sannu Digital Audio and Video announced the formation of a joint venture company. According to the agreement, the four parties will explore the cooperation model of "Internet+industry" through resources docking in content production, content playback, hardware development, and logistics services. The joint venture will first use resources to create "Storm TV." Storm Technology officially entered the Internet TV, and on July 23, Storm Intelligence Technology intends to invest in Shenzhen Commander Wisdom Technology Co., Ltd. and Galaxy Internet TV Co., Ltd. signed a strategic cooperation agreement, the two sides intend to cooperate on the Internet TV business.

Comments:

Storm Technology has made painstaking efforts to enter the Internet TV market, whether it is in the channel, content or hardware are pulled out to help the party. Whether it can achieve success in this market is even a big success.

OTT box

PPTV TV box

On July 29th, in addition to the three smart TVs mentioned above, PPTV also released a TV box equipped with a PPOS system that covers Internet video content, personalized application stores, smart TV games, and large-screen e-commerce shopping. 299 yuan.

Comments:

When pushing televisions and boxes, they couldn't choose their content development plans. The content on the box is not good, and relying on Suning, e-commerce shopping is certainly the selling point of PPTV intelligent terminal products, but they do not know it and Lynx. Which box is stronger?

Tianwei video 4K smart set-top box

On July 28th, Weishi 4K smart set-top box adopts high-end hardware configuration such as quad-core CPU, 1G RAM, dual Tuner, and 4K ultra high-definition video; it integrates digital TV, interactive TV, media information and Internet access functions. Because it is backed by the Tianwei video network, the product also has value-added application services covering gaming, finance, education, information, shopping, medical care, health, life, 100Mbps broadband Internet access, and various smart applications. This set-top box is priced at 780 yuan.

Comments:

The smart phone set launched by cable operators has both live and on-demand features. It also has interactive features. The double enjoyment of cable TV and OTT intelligent services is only a matter of the fact that today's OTT boxes have become the price of Chinese cabbage. How many consumers will really pay for products that are approaching a high price of 1,000 yuan?

Alibaba, TV media box

On July 13, Hunan Electric Media reached a strategic cooperation with Alibaba to jointly develop an OTT box equipped with Ali YunOS. E-Media provides end-users and content, Alibaba provides technical support, and Indo-Media, which participates in investment, provides overseas film and television resources. Using this product, the user sees the favorite product while watching TV and can use the remote control to put the same product into the shopping cart.

Comments:

Alibaba 2015 YunOS box sales target is YunOS, E-broadcast and Alibaba are expected to ship 500,000 units, Alibaba is in the OTT terminal market and OTT market, meanwhile, in the Internet TV market. Ali is also meticulously laid out and is ambitious for this huge potential market for family entertainment centers.

Mango TV, Haimeidi Mango Q Q7


On July 1, Mango TV and Haimeidi launched the TV box Mango Q Q7. This product uses Rockchip RK3368 processor, 64-bit eight-core A53 architecture chip, clocked at 1.5GHz, with 1GB of memory and 8GB of flash memory. Android 5.1 operating system, support 4K, hard to decode H.265 video decoding, content is equipped with Mango TV broadcast control platform. The initial price of 349 yuan.

Comments:

Mango TV is getting faster and faster on OTT terminals. Whether it is to provide content support for other branded products or promote new brands, the signs of comprehensive coverage of the OTT terminal market are undoubtedly revealed.

OTT box ZRRO



In July, a set-top box equipped with an Android operating system appeared on the Kickstarter platform of the United States. Its special feature is that it has a hovering touch remote control, and users can control your TV by touching, hovering, and other operations. Accelerometer and vibration response modules are also built in. According to reports, if the user has used his hovering touch skillfully, he can find the position without leaving the screen. It also supports two-point manipulation, and can accurately capture the trajectory of the two-week finger, and feed it back to the TV screen in real time. This product can also be used as a game console, ZRRO's hover touch technology can support the operation of more than 300,000 Android games.

Comments:

The use of new technology is always exciting. The levitation technology used in this product may become the best tool for powder suction. Remote control using floating technology enhances the user experience, and it can be used as a TV box. Video content, but also can be transformed into the current super-fire game to play, creative surprise.

to sum up:

Both the OTT box and the TV have reached the point where you want to do it now. Not only is the OTT box market free from barriers, but the TV market's threshold has also dropped to almost zero. With more and more participants, market competition has become increasingly fierce. In order to get out of position, most companies either tell the story in the product content or in the product hardware, and of course the price that is close to the people is what the OTT terminal company has been doing. The living room entertainment war has already begun, but when the product is so rich that consumers are given more choices, consumers will not be able to look at it and have no choice.




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Smart TV box recommended to install sofa butler, download address: http://app.shafa.com/
Sofa Net is an Internet technology company specializing in smart TVs and boxes. It owns popular products such as sofa butlers, sofa tables, and sofa forums. It has been committed to providing high quality application resources for smart TV and TV box users and active community exchanges. And authoritative evaluation of smart TV products.

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