Jumping away from the "shopping" field, giant energy photoelectric enters the rural LED home improvement market

With the launch of the domestic market, LED lighting will occupy a larger share of engineering procurement in the field of public lighting and commercial lighting. However, in the rural residential lighting market with wider market and more energy-saving benefits, the penetration rate of LED lighting is still very low. Faced with the vast rural market, Giant Energy Optoelectronics has made a decisive attack and strived to open up a new world in the rural residential lighting market.

"The LED lighting market is now highly competitive. Everyone is shopping in a few limited areas. Few companies are concerned about the rural market. With the continuous deepening of urbanization, we feel that the rural market contains huge business opportunities." Shenzhen Liang Zhenshi, director of the brand channel operation center of Juergy Optoelectronics Co., Ltd. said.

After a lot of investigation and research, Juenergy Optoelectronics decided to enter the rural LED lighting market. The ability of rural consumption is not low now, and consumer awareness is also keeping up with the trend of the times. In the aspect of home decoration, the pursuit of individuality, novel design, strange shape. The advantages of LED lighting are favored by rural consumers.

In a small county town in northeastern Hubei, Juenergy Optoelectronics opened a direct sales store in the local building materials market. More than 100 square meters of storefronts are simple and atmospheric, and customers come and go. The guide and decoration instructors are busy all the time. In the upcoming renovation season, many people have begun to prepare renovation materials.

"I used to know LED lighting. I was given the impression that it was expensive. I built a building this year. I will take a look and find that I can afford it. A 3 watt spotlight is bright and saves money. It’s still worth 20 yuan to spend,” said a customer who had worked in Guangdong for many years.

Juenergy Optoelectronics has occupied the rural LED lighting market and combined with the actual situation in rural areas to cater to the psychology of rural consumers. A series of economical LED lighting fixtures were introduced. Under the premise of ensuring quality, try to give benefits to consumers.

"Our profit is very thin and thin. Our goal is to open up the market. As long as we don't lose money in the early stage, when the market matures, profitability is a matter of course. We are not only doing it for two years, I am looking at five years. The market after ten years." Liang Zhenshi said.

It is reported that Jueneng Optoelectronics has opened stores in more than 20 counties and cities in Hunan and Hubei. And plans to promote to other provinces and cities. Juergy Optoelectronics will combine its own research and development advantages to design and produce more products that meet the characteristics of LED Light sources, so that more rural consumers can understand LED lighting and use LEDs to achieve the full popularity of LED lighting.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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