LED enters the field of office lighting

At present, the overall cost performance of LED office lighting products can replace traditional lighting products? What are the breakthrough points in developing innovative office lighting products? What are the development trends of future office lighting, how can lighting companies and designers keep up with development trends to provide a more suitable office lighting environment? With these questions, the reporter interviewed Zhu Xiwen, director of commercial lighting of Philips Lighting China.

LED office lighting will reach explosive growth in the next 2 to 3 years

Philips' main market for LED lighting is office lighting, road lighting and landscape lighting, which are mainly based on market environment and maturity considerations. LED lighting has been strongly promoted in the past few years, especially the promotion of road lighting and landscape lighting by the Chinese government. The rapid development of the market is closely related to the Chinese government's initiative in promoting green and energy-saving products. In the past few years, the progress of the office lighting market is relatively slow, which is directly related to the actual application of the energy conservation index and technology level. Philips believes that LED lighting products will have the largest explosive growth in the office lighting market from now to the next two to three years. This judgment is mainly based on the following reasons:

1. During the gradual deepening and promotion of the government’s green energy policy, from the initial promotion of LED lighting in the road lighting market to the “12th Five-Year Plan” energy-saving indicators, the energy-saving index relates to industrial power and promotes green building. The government adopted the EMC model. Vigorously promote green building, and there are various signs that the government will have significant measures in green energy conservation.

2. Compared with traditional lighting products, LED has obvious energy-saving advantages. In the previous years, the office lighting market started slowly, because the traditional lighting products used in the office environment are mainly T5 and T8 fluorescent tubes. The fluorescent tubes themselves are energy-saving products. . At present, compared with T5 and T8 fluorescent tubes, LED lighting products can achieve a 50% energy saving rate. The investment return period is less than 2 years. The comprehensive cost-effectiveness of the products has reached a breakthrough point because of T5 and T8 fluorescent tubes in office lighting. The market occupies a very large proportion, so in the next 2 to 3 years, LED lighting products will have very rapid growth.

3.LEDs are used in the energy-saving advantages of office lighting, but the advantages of semiconductor materials for LED lighting have not yet been used. This means that LEDs are more of an electronic product, and electronic products can be combined with intelligent control systems to achieve networking. The digitized function, which is precisely the development trend of the office itself, is consistent with the overall development trend of LED lighting and office. Therefore, Philips takes the office lighting market as a key point of deployment.

Speaking of the market share of LED office lighting, it is still difficult to accurately estimate the current LED lighting, but the chance of LED is certainly great. According to Philips' forecast for the global LED lighting market, the global lighting market LED will reach 45% in 2015, which may be higher in China because the Chinese government is more active in promoting the LED industry. The office lighting needs to express the cultural concept. The energy-saving function of the office LED is constantly playing, but because of the semiconductor lighting, the advantages of its semiconductor materials have not been played yet. It means more kinds of electronic products and electronic products can be The combination of good integration, networking, and digitalization is precisely the development trend of the office itself, from paperless to paperless, so this is in line with the Office’s relevant space for play. The overall development trend of LED and office is close. of. Philips deployed the office lighting market as a key point.

The office environment is a place that requires a lot of eyes, so the requirements for a healthy and comfortable light environment are also very important. At present, in the promotion of LED lighting, everyone has reached a consensus on energy-saving appeals. Illumination, color temperature, and glare control are issues that need to be considered in the office lighting environment.

In addition, the office environment is also a place for companies to express their image and culture. These have certain requirements for interior decoration. The lighting and lighting design itself is also part of the interior decoration and decoration. It is also important that the design of the lighting fixture and the design of its lighting be consistent with the company's internal culture and philosophy. The concept of lighting expression culture is a very important trend in future lighting. Only in this way can the importance of lighting be highlighted. Philips attaches great importance to the investment of basic research platforms and analyzes the physiological and psychological impact of lighting and light environment on human beings from basic research. Then apply such research results to product development and design ideas.

LED lighting technology is still in the process of continuous improvement, so it is difficult to say whether it can be applied in office lighting environment. Coupled with the current LED lighting product quality standards are not very accurate, national standards are not clear, the implementation of various standards is not perfect, the product price difference reaches several times or even more than ten times, the industrial competition is relatively disorderly. Compared with Philips's LED products and traditional lighting products, taking into account the power saving and initial investment costs and other factors for a comprehensive consideration, the current LED lighting product investment return period can be up to 2 years. Studies have shown that if the investment return period can exceed 2 years, then it can reach the critical point of market explosion.

The growth rate of LED replacement for traditional lighting is not linear, but when the technology level and the investment return period break through a certain psychological limit, the growth rate is a step increase. A return period of 2 years is a psychological step. If you cross this step, the replacement speed in the next 1 to 2 years will be very fast.

Lamps currently used in office lighting mainly include downlights for general lighting, lamp trays used in open areas, and chandeliers and linear brackets used in conference rooms. The future development of innovative products is inevitable, according to the characteristics of LED lighting office lighting products will be more diverse, humane, and architectural integration.

The characteristics of LED light sources allow designers to have more rich design concepts that can be realized. Designers will provide some product development directions for companies to use as reference, and product design will develop in a humanized and user-oriented experience. At present, the office environment involves all parties in the gradual transformation of the requirements for the form of lamps and lanterns, and has not yet formed a clear trend. However, Philips has already launched mature and innovative lamps, but it is mainly used in factory lighting, completely breaking through the original lighting forms, and integrating dust protection and rain protection at the same time. It is believed that such products will also be realized in the field of office lighting. The company needs to understand clearly what the customer is not satisfied with, and find innovations in form and function after finding these points.

Using a new media platform to promote, experience different LED lighting

The promotion of LED products in the office lighting market involves many factors. First of all, the current market is still in a state of disorderly competition. Products of different quality and different prices flood the market. On the one hand, it affects market norms and consumer perception. The aspect also objectively promoted the development of the industry, but it brought a problem to the consumers and the product selection became a problem. Consumers are affected by some inferior products and do not have the correct understanding of LED lighting products. This requires companies to regulate their own products and behaviors on the one hand. In addition, all parties actively promote the establishment and improvement of industry standards. In addition, the entire lighting market is not just enterprises, but also includes users, owners, real estate developers and designers and other groups. Their understanding of LED products, understanding and mutual trust are gradually established in the process, but also need to further Promote. Finally, the government has guided the government’s support for high-quality enterprises, the support and guidance of owners and developers of LED energy-saving products, and the successful operation of the EMC model. The government’s support for energy-saving and environmental protection industries also has certain paradoxes. The role of guidance.

The constant changes in the social environment and external resources provide some new ideas for the promotion of LED lighting products, making it easier to interact and experience with customers. Therefore, companies can use new media platforms, including Weibo, Wechat, and B2B websites. More content related to lighting is added to the interactive content of the mobile phone. It is very intuitive to see the experience related to the application environment and experience the change of lifestyle brought about by the LED lighting products. Another is the experience of organizations and customers. In addition, invited users are invited to share how they choose products, use products, and influence their lives. Through more sharing, more people understand and feel the LED lighting products.

The development of future LED is consistent with the development trend of the future office

How future office lighting will develop is closely related to future office lighting. If there is no office in the future, there will be no office lighting.

In the past, the paper-based office environment has changed. Now, in addition to the desk office space of many companies, there are many open-ended places where everyone can discuss, rest, and stir their minds, allowing employees to comfortably express their ideas. The paper office environment has also gradually been replaced by computer work. Now there are more and more communication methods such as communication methods, conference calls, and video conferences that are limited to meeting rooms.

The office of the future will focus on how to maximize human capabilities, make work more convenient and attach importance to human-to-human communication, which makes many intelligent devices available. The current lighting is more of a functional device. With the development of semiconductor lighting technology, the emergence of digitalization and networking in the future may become intelligent lighting devices. The design of energy-saving and appearance lamps and lanterns still only stays in the functional role of the lamp itself, and the future products must be considered as a whole.

All parties in the lighting industry chain should also combine the development direction of office and office lighting, and develop in a more humane direction. Whether it is office lighting or specific lighting projects, enterprises and products will focus more on the potential of people and the potential of people. To create a humanistic atmosphere, this should be the future effort and direction of development.