Looking at the lighting industry trends from the 2015 Guangya Exhibition
The exhibition is hot and concerned, extending from “inside†to “off-siteâ€
From the perspective of exhibitors, this year's show attracted Ou Pu Lighting, Langmings, Lumileds, Yiguang LED, Samsung, LG, Cree, Jingyuan Optoelectronics, Yuanfang, Lanfei Optics, Seoul Semiconductor, Tridonic and other domestic and international lighting brands. Enterprises exhibiting. But Philips, Osram, GE, Nichia, Toyota Synthetic, NVC, Mulinsen, Sunshine, TCL... These domestic and international lighting brands that are closely watched by the industry are absent from this year's show (some large companies have been absent for several years).
In the period when the lighting industry is accelerating change and adjustment, the industry's reshuffle and mergers have been staged, showing a multi-variation of development. Therefore, Guangya Exhibition has been held continuously until the 20th session today. Among the many lighting giants, which companies are exhibiting as always, and which companies are absent this year. Some of the big-name companies participating in the exhibition are innovative. What are the considerations for the absence of enterprises, etc., which has become a hot spot for people in this exhibition. That is to say, the attention of the exhibition has extended from “inside†to “off-siteâ€. The platform of Guangya Exhibition still serves as the vane of the development trend of the industry and has received widespread attention.
The same attention to the heat throughout the field, but also in the recent price war on LEDT8 lamps and other products staged. At the exhibition, all the exhibition halls, whether it is exhibitors, buyers, or many ordinary audiences, are concerned about and hot discussion about the price war in the lighting industry. According to the interviews of this journal, all exhibiting companies are paying close attention to the price war, and each of them has their own different considerations.
From the perspective of the audience, the visitors to this year's convention and exhibition are still crowded and crowded, showing great popularity. But compared to the lively popularity of previous years, there is no particularly big breakthrough. Perhaps because there are fewer domestic visitors this year, the number of overseas buyers or foreign visitors participating in this year is particularly high, and groups of foreign merchants can be seen everywhere.
Intelligent Lighting: unavoidable popular products <br> <br> previous years "LED lighting" as the future development trend, caused widespread concern in the Guangya Exhibition, as this year's Guangya Exhibition, "Smart Lighting" is considered It will be the next blue ocean market, representing the hope of the development of the lighting industry, and has become a hot spot that everyone has to pay attention to.
In addition to the dimming and color-changing lighting products, many companies this year focused on the display of intelligent lighting system products and intelligent lighting solutions. For example, Op Lighting launched the lighting product display of the gesture control system; strives to be the leader of intelligent lighting, Tongpu Technology, focusing on the core technology of intelligent lighting, promoting intelligent lighting system solutions, and making 4 pieces at the entrance of Hall A and B at the exhibition site. It is very eye-catching to promote the LED display advertisement of Tongpu Technology.
For example, Yinghui Lighting has a smart experience hall to control the space lighting atmosphere through application software: precise control of each lamp, solve the troubles of switch lights; adjust the color temperature according to mood or weather, present different cold and warm atmosphere; realize RGB color change, create Various situations; more entertaining is that the lights can change with the music; the lamps can also be switched on and off, and the wake-up service on the working day is no longer a harsh alarm clock but a beam of light.
According to many companies interviewed on the spot, they all said that they have already begun or have already laid out research and development and promotion of intelligent lighting.
Price war "burn" to the exhibition site <br> <br> year, LEDT8 pipe emerges from the original unit price of 18 yuan, 16 yuan, 13 yuan suddenly fell below 10 yuan or less, a lot of brands to join the price war. Foshan lighting classic series 15W, 1500 lumens LEDT8 pure glass material lamp sales price adjusted to 9.98 yuan / support; Ou Pu lighting LEDT8 glass tube to 9.90 yuan per piece; Mulinsen lighting LEDT8 lamp price hit the lowest price of 8.8 yuan / Branch, Huaqiang Benbang T8 pipe shipping price is set at 6.8 yuan / support. This price war has aroused strong concern from insiders.
Compared with people's ordinary concerns and discussions, such as "Can the price war continue?", "Do you really fight or sneak a shot?", "Do you cause industry turmoil and shuffling?" The more direct way for the audience, especially the buyer, is to feel the existence of the price war on the spot. The LEDT8 tube area of ​​all major companies has attracted everyone's understanding and observation. In addition to exploring the actual price, we also examine the quality of lumens, light effects and materials of each lamp. In the Foshan Lighting Exhibition Hall, a wave of visitors around the door, to understand its classic series of pure glass LEDT8 tube, and some even proposed whether to buy this 9.9 yuan a tube.
Among the many companies interviewed on the spot, it is said that the current round of price wars will have an impact and impact on market competition. There will be fewer companies to follow up and price adjustments, and many companies insist on brand and quality to win. Participate in price wars.
Booth design is no longer "willful" Advocating on pragmatism <br> <br> Guangya Exhibition this year the exhibitors pavilion style, looks the same as in previous years, there are large-scale exhibition business, design atmosphere, the effect is clear, there is The enterprises are quite satisfactory, and some small enterprises are arranged in a single room. However, it has been found that there are fewer companies that have made the exhibition hall into a large-scale, high-end, atmospheric, and high-grade style; in the past, the exhibition halls were oversized, super-singular, and super-large enterprise service teams. In other words, most of the exhibitors this year have been carefully calculating, and there is no such thing as “following the local tyrants†to show their strength. Most of the exhibition halls are pragmatic.
For some exhibiting companies held in previous years, "on-site press conferences", "song and dance performances", "knowledge lectures", "model catwalks", "cafes" and other activities were carried out at this year's show. In addition to the exciting exhibitions, the new technology and concept display of big-name companies such as Op, Samsung, Fossil, and Sanxiong still attracts the audience to watch the audience. The high-end black-style booths like Langgao Lighting highlight the "high-end customization." The characteristics of professional foundry have won many visitors; Sunshine Lighting has attracted the attention of a large number of buyers in the single-item strategy of the main panel lights; Bright A lighting, hence the name, the lights of the exhibition hall are super bright, bright One piece, and placards, welcomes peers to take pictures, attracting audiences to gather around; in addition, the main day of the wall-washing lights, Jinghui Lighting, and the signing of the strategy with Samsung, Yinghui Lighting, also won the high popularity; in Hall 3.2 Various innovative small children's special lighting, plant lighting, museum lighting and other individual exhibition halls attract the attention of everyone...
All of these indicate that many exhibitors do not attract audiences with exaggerated gimmicks. Instead, they emphasize the strong advantages or styles of their products in a pragmatic style and win the attention and favor of the majority of customers and audiences.
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