QLED or OLED? Color TV display technology is intensifying
OLED TVs and QLED TVs are currently vying for dominance as the leading trendsetters in the color TV industry. This debate has become the central focus of the TV market, sparking intense interest among industry players. According to recent industry reports, sales of quantum dot TVs are projected to be roughly ten times higher than those of OLED TVs this year.
Recently, Samsung Electronics made headlines by announcing its commitment to QLED technology for the next decade, specifically addressing concerns related to screen burn-in. Many in the industry view this announcement as a strategic move by the QLED camp to challenge the dominance of OLED TVs. Experts suggest that as QLED continues to chip away at OLED's market share, the outcome of this rivalry is becoming increasingly evident.
With rising consumer expectations for premium TV experiences, the debate between OLED and QLED has reached a fever pitch. This competition, which is shaping the future of mainstream TV display technology, has drawn significant attention from major TV manufacturers.
On one side, brands like LG and Skyworth are pushing forward with OLED display technology, rapidly expanding the market presence of OLED TVs. In 2016, there were only five global manufacturers producing OLED TVs. By 2017, this number had grown to include 13 brands, with several Chinese manufacturers joining the fray. On the other hand, companies such as Samsung and TCL are championing quantum dot technology. Analysts predict that the annual growth rate of quantum dot TVs in China will reach 100%, increasing from 600,000 units in 2016 to 1.2 million units in 2017.
"Throughout the history of the color TV industry, technological disputes have always been present," noted Fan Zhijun, general manager of Shanghai Suning. He pointed out that at each stage of the industry’s evolution, differing opinions have arisen regarding various technologies. For instance, earlier in the industry's development, there was a debate over whether to adopt rear projection or large-screen technology, with rear projection ultimately being phased out. Later, as LCD TVs resolved production issues, plasma TVs faded from the market. Today, in the post-LCD era, the TV industry finds itself in a new controversy—whether OLED or QLED will replace the LCD screen? Ultimately, the winner will depend on consumer preference.
The industry widely acknowledges that Samsung Electronics' announcement regarding a decade of screen burn-in protection directly addresses a critical weakness of OLED TVs. Screen burn-in, also referred to as image retention, occurs when prolonged exposure to high-brightness images leads to persistent afterimages, significantly detracting from the viewing experience.
According to data from Yikang, OLED TVs, which debuted in 2013, have remained a niche product, appealing to only a small segment of consumers. In contrast, QD TVs, introduced in China in late 2014, have gained widespread acceptance due to their superior picture quality, longer lifespan, and higher production yields. These factors have propelled QD TVs into the mainstream within just two years. In 2016, the retail volume of quantum dot TVs exceeded seven times that of OLED TVs. This gap continues to widen.
Looking ahead, the battle between OLED and QLED will undoubtedly shape the future of the TV industry. As both camps strive to win over consumers, the technological landscape remains dynamic and unpredictable.
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