The ongoing debate over whether OLED TVs or QLED TVs will lead the next wave of innovation in the color TV industry has captured the attention of both manufacturers and consumers alike. According to recent industry reports, this year quantum dot TVs are projected to outsell OLED TVs by a ratio of approximately 10:1.
This shift in favor of QLED technology has been highlighted by Samsung Electronics' announcement of their Quantum Dot TV, which promises a decade of vibrant colors without the risk of screen burn-in—a feature that has long plagued OLED displays. Many within the industry view this move as a bold step forward for QLED technology, signaling its growing dominance over OLED in the marketplace. Experts suggest that with the steady erosion of OLED’s market share, the outcome of this rivalry seems increasingly evident.
As consumers seek higher quality viewing experiences, the competition between OLED and QLED has intensified. This battle for supremacy among the next generation of display technologies has drawn significant interest from major TV manufacturers worldwide.
On one side, brands like LG and Skyworth continue to champion OLED technology, pushing for rapid market adoption. By early 2016, only five global manufacturers produced OLED TVs; by 2017, that number had surged to include over a dozen, including several Chinese firms. Meanwhile, Samsung and TCL are leading the charge for quantum dot technology, which is expected to see explosive growth in China, with NPD DisplaySearch predicting a 100% annual increase.
“Throughout the history of the color TV industry, technological disputes have always been a constant,†noted Fan Zhijun, General Manager of Shanghai Suning. He explained that at each stage of development, there have been differing opinions regarding various technological applications. Early in the industry's evolution, there was debate over whether rear projection or large-screen technology would prevail, with rear projection ultimately fading away. Later, plasma TVs fell by the wayside as LCD TVs improved. Now, in what some call the “post-LCD era,†the industry faces a new dilemma—will OLED or QLED replace LCD screens? Ultimately, consumer preference will decide the winner.
Industry insiders argue that Samsung’s introduction of a decade-long burn-free screen represents a direct challenge to OLED’s Achilles’ heel. Burn-in, or image retention, occurs when prolonged exposure to high brightness levels results in permanent image remnants on the screen, significantly detracting from the viewing experience.
According to data from Yikang, OLED TVs, which debuted in 2013, remain a niche product, with only a handful of adopters. In contrast, QD TVs, which emerged in China at the end of 2014, have rapidly gained popularity thanks to their superior image quality, longer lifespan, and higher production yields. By 2016, the retail volume of quantum dot TVs exceeded OLED TVs by a factor of more than seven. This gap continues to widen.
With the ongoing advancements in both OLED and QLED technologies, the future remains uncertain. However, it is clear that consumer demand and technological innovation will play crucial roles in shaping the direction of the color TV industry.
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