Smart TV breaks through this summer or borrows subsidies and sports events

Recently, a set of data shows that the TV operating rate in Beijing has dropped from 70% three years ago to 30%, and the age structure of television viewers has begun to “age”, and young people have more ways of life. Undoubtedly, the television set in the living room was a lot lonely, and smart TV appeared at the right time, and many manufacturers also hoped to pin their hopes on it. In June this year, the New Deal for energy-saving subsidies began, the European Cup is about to start, how many fans will pick up the remote control again? Can smart TVs nowadays be able to bring fans back to the living room and watch the game while drinking beer? What?

Treasure box containing computers

performance

Like many people who do not understand cloud computing, they do not fully understand the true meaning of smart TVs. But like smart phones, smart TVs have generally taken over and have occupied most television seats in major supermarkets. After the reporter visited, he discovered that in addition to smart phones and tablet PCs that have received much attention in the stores in June this year, smart TVs have become another major topic. Its strong performance has become a major reason for consumers to stop, and some people even call them To contain the computer's treasure chest.

"Smart TV has a fully open platform equipped with an operating system that allows users to install and uninstall software and games." Mr. Dong, a salesman of smart TV shopping guides, told reporters that smart TVs contain many functions of computers, such as searching. , games, video, live chat, etc., are generally equipped with the Android system, as long as the connection to the network, users are free to dominate.

It is understood that the smart TVs currently on the market are high-definition large-size TVs, and some TVs have added 3D effects, allowing users to fully enjoy the visual impact of high-definition screens. Mr. Dong's introduction of various applications and Internet features has become the focus of consumer attention. "TV can also access the Internet? This was previously unbelievable." In the consumer's doubts, Mr. Dong conducted a field operation: as long as the "Home" button on the TV remote control, consumers can see the Internet options You can watch normal high-definition television programs when you don't have internet access. "The small remote control can realize one-click internet access, video, and search." Mr. Dong said.

In addition, some smart TVs can also be controlled: As long as you reach out to the screen, channel adjustment buttons will appear on the screen. Users can switch functions without using the remote control. "In fact, these will all become the basic functions of smart TVs." Deputy Secretary-General of the China Electronic Chamber of Commerce Lu Jiebo is very confident in the development of smart TV, he said that the function of smart TVs will be more and more.

Manufacturers include IT giants

scale

The development of smart phones has entered the white-hot phase. When televisions gradually fade out of sight, smart manufacturers see new research pleasure: turning the TV screen into smart, it is to bring people's lives with them. The important steps in the smart phase are the life and death lines of TV manufacturers' transition. It is understood that Hisense, Samsung, Skyworth, Haier and other old brands have all launched their own smart TVs. These companies that started with hardware are also not afraid of the difficulties caused by R&D smart applications. “We have our own R&D team and we maintain a leading level in both systems and applications.” Ma Xiaolin, deputy general manager of Hisense Electric Beijing Branch, told reporters that Hisense smart TVs have received praise from the industry and consumers since they were listed last year. The advantages of passing hardware facilities and high-definition large-size dimensions have enabled it to have a market soon. The current market share has reached 20%, which has a positive effect on the development of smart TVs.

It is understood that in addition to Hisense, Samsung, Skyworth and other old brands, some IT giants have also targeted the development of smart TV. In foreign countries, earlier there was news that Apple would launch its own smart TV next year. This news received a lot of expectations. Some people in the industry stated that even though Steve Jobs once said that he was not interested in television at the time, but for the current development tide. , Apple will not give up on the development of smart TV.

At home, it is the big brand Lenovo that has to be noticed. On May 8th this year, Lenovo's smart TV listing caused a sensation. The involvement of IT companies will bring new competitiveness to the TV manufacturing industry. “As more and more personal terminals are available to users, we all indulge in our own world. The family’s real communication is decreasing and family relationships are gradually being alienated.” Xiong Wen, general manager of Lenovo’s Digital Home Division, said that smart TVs have more Rich Internet capabilities can regroup people together, and users want to have shared products such as smart TVs.

Store Promotion Smart TV Becomes New Favorite

market

Smart TVs have many functions, Internet access, search, and chat, but they will not pay for consumers who already have convenient small screens such as computers and smartphones. This June, the European Cup is about to start and father and son love football. Watching regular events on the HD Smart TV is undoubtedly the best opportunity to enhance the relationship between father and son. It is the outline of this scene that all supermarkets are actively promoting.

Yesterday, the reporter learned from Gome that all of its stores in Beijing have carried out promotional activities to watch the European Cup and buy smart TVs, which has greatly benefited people. “From the end of May, activities have started. As long as consumers purchase smart TV recommendations from Gome, they will receive a box of beer and receive a guess card.” said Wu Wenchao, Gome Marketing Manager, as long as consumers When you guess the last champion, you can enjoy a 10% discount on the purchase price, up to $500.

The quiz card activity is also available in Dazhong Electric. Its TV director Wei Xiaohui told reporters that the smart TVs recommended by Dazhong Electronics are mostly 3D TVs and large-size TVs. They have strong visual impact and allow consumers to feel at home. Its activities are also beginning at the end of May and will end on June 25th. Since the launch of the event, it has achieved a good market response. "In order to see a good ball game, many fans are eyeing the smart TV." Wei Xiaohui said that there is not much difference between the price of smart TV and normal television, and there are a lot of people who go to the store to buy and consult.

It is reported that in order to support the European Cup competition, Suning has launched the 6A sports tablet promotion season last week and launched multiple promotional measures. During the event, the purchase of designated 6-inch sports flats with sizes of 55 inches and above will give customers a 28-inch football modeling TV screen; customers who purchase sizes larger than 46 inches will receive a flat-panel subsidy for sports cards depending on the model; There is also the purchase of sports tablet HD set-top box package or HD program package rates and other promotions.

It is reported that the vigorous promotion of various stores is based on the state's energy-saving subsidies for home appliances. The reporter learned that the state has decided to arrange financial subsidies of RMB 26.5 billion from June this year to start promoting air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters that meet energy-saving standards. The promotion period is tentatively set for one year. The details of the energy-saving subsidies for home appliances have also been gradually introduced. The eligible air-conditioners and flat-panel TVs can enjoy policy subsidies, ranging from RMB 100 to RMB 400. All stores have signed a single purchase order for smart TVs, which has provided sufficient preparation for the promotion of energy-saving subsidies for smart TVs.

Lu Renbo said that although people have more and more lifestyles, it does not mean that they no longer need television in their homes. Smart TVs are more and more convenient for people's lives.

Whether the content will be an obstacle to development

Question 1

The birth of new things is not always perfect, and people are worried too much. In the case of smart TVs, intelligence must have enough content, which is what we often say, and the current lack of rich content in smart TVs has also become a reason why consumers are unwilling to try. The reporter learned that there are not many companies and individuals currently developing smart TV applications. Some smart TVs are merely empty smart labels. Not only are they less functionally selective, but some applications are difficult to operate on television. On this issue, the reporter interviewed smart TV manufacturers.

“The reason why some applications are difficult to operate is because the version of the TV implanted system is low, and the Hisense Smart TV uses an Android 4.0 system. The ultra-high configuration can realize more enjoyment.” Ma Xiaolin told reporters that in addition to Hisense There are also a small number of brands that use this system. The TV screen is large and needs a higher configuration to support it. According to its introduction, in order to let Hisense Smart TV get its name, the company has set up a research and development team, an independent research and development platform, and a Hisense application store. Users can enjoy the convenience of multiple applications. “Hisense also launched an application development contest. We hope to make Smart TV more intelligent through more power."

“The exclusive content application of TV is very scarce, and the user experience is not satisfactory. It is the reason why the current smart TV activation rate is low and users are unwilling to purchase.” Xiong Wen stated that Lenovo not only provided the best software, hardware and cloud services. In addition, the R&D and design of software, hardware, and cloud services are all in place, and the end-to-end collaborative innovation of all aspects of the ecological chain is achieved. This makes it possible to provide exciting experiences on various functions such as human-computer interaction, video on demand, and applications.

“Things need a space for development, smart TV is also.” Lu Renbo said that although there are few applications specifically for smart TVs, it does not mean that the future is still small. Manufacturers need to let the open platform into the social fresh blood, only real To be open, join social forces, and encourage R&D to make smart TV more and more acceptable.

Is the operation complicated and difficult to choose

Question 2

“Now most of the children watching TV are children and the elderly. Can the elderly who have little experience in surfing the Internet use smart TVs?” Mr. Yang told reporters that his father was a die-hard fan and learned of the many advantages of smart TVs. He wants to send a smart TV to his father, but given the complexity of smart TVs, he still has a lot of concerns.

"Although many people do not believe that a small remote control can operate smart TVs, smart TVs are indeed unstoppable." Lu Jiebo explained to reporters that just as smart phones and cameras are constantly updated and developed With more and more convenience, smart TVs have the same development track. The important issue that they currently have to solve is to make the operation more and more simple. The establishment of an open platform is very important. “The living room in the future must belong to the smart TV. It is not a computer. It is a smart terminal that incorporates a computer. Its operation will be easy for computers and smart phones, making it easy for everyone to use." Lu edge wave said that the development of smart television will become the main trend of television development, operation will be more and more simplified, smart TV will not stick people in the living room, but make people's lives more colorful.