Sony had once been a major player in the smartphone industry, but as artificial intelligence advanced, its smartphone business slowed down. In response, Sony shifted its focus to robotics, re-entering a field it had left behind over a decade ago. The resurgence of AI has given the company renewed confidence and motivation to explore new opportunities in robot development.
More than ten years ago, Sony had to abandon its robot initiatives due to the limitations of AI technology at the time. Back then, robots lacked the autonomy and intelligence needed for real-world applications. However, with AI now advancing rapidly, Sony is making a comeback in the robotics space. The company recently announced plans to re-launch the iconic Aibo robotic dog and introduce a new home assistant robot called Xperia Hello.
Aibo, first introduced in 1999, was one of Sony’s earliest attempts at creating a companion robot. Although it gained popularity, its capabilities were limited by the AI of that era. Now, with more advanced machine learning and natural language processing, Sony is reviving Aibo with enhanced features. The new version can act like a real pet, respond to voice commands, and even interact with smart home devices.
Xperia Hello, on the other hand, is a more modern approach to home robotics. Standing at just 20 cm tall, this device combines a smart speaker with advanced robotic features. It includes a camera for tracking, an LED display for expressions, and a 4.6-inch touchscreen. Powered by Android 7.1 and equipped with Sony's own voice recognition technology, it aims to offer a more interactive experience than traditional smart speakers.
Despite its impressive specs, Xperia Hello is still in the concept phase. With a price tag of around 149,880 yen (about $8796), it remains a high-end product. Whether consumers will embrace such an expensive device is yet to be seen. But Sony is confident that the future of home robotics lies in combining AI with physical interaction.
Sony’s return to robotics comes at a time when the smartphone market is becoming increasingly saturated. The company needs new growth areas, and robotics offers a promising avenue. As AI continues to evolve, Sony sees itself as a key player in shaping the next generation of intelligent machines.
The company’s strategy involves gradual development, starting with consumer robots before expanding into industrial applications. By leveraging its technological expertise and brand reputation, Sony hopes to carve out a significant position in the global robot market.
With its rich history in innovation and a renewed focus on AI-driven robotics, Sony is determined to make a strong comeback. The coming years will reveal whether its efforts in this field will pay off, but one thing is clear: the robot revolution is here, and Sony is ready to join the race.
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