What are the attempts to acquire Digital Lumens Osram?
On August 24th, OSRAM made headlines by announcing its agreement to acquire Digital Lumens, a prominent U.S.-based software platform provider. This move aims to enhance OSRAM’s IoT application capabilities, particularly through industrial building-connected lighting systems.
Digital Lumens, established in 2008, specializes in offering industrial IoT solutions from its headquarters in Boston, Massachusetts. Their software platform supports diverse applications such as intelligent lighting control, energy management, security systems, air quality monitoring, and other environmental metrics. This cloud-based system is designed to work seamlessly with components and hardware from other manufacturers.
OSRAM intends to incorporate its existing digital services into this platform, like the Einstone navigation and positioning solution. For instance, when users are in a retail setting, Einstone can send personalized product recommendations via Bluetooth to their smartphones.
As we know, following the sale of Roundmans, OSRAM has been focusing on high-tech sectors like specialized lighting, industrial lighting, and lighting solutions. Now, with the acquisition of Digital Lumens, will OSRAM broaden its horizons beyond lighting? To understand their true intentions, Gaogong LED reached out to OSRAM the same day for clarification.
Firstly, regarding intelligent manufacturing, it represents the fusion of advanced manufacturing techniques and IT. It's an essential tool for both traditional industry upgrades and the growth of emerging industries. Globally, due to rising manufacturing costs, major companies have pursued automated production using industrial robots, cloud platforms, and smart detection technologies to create smart factories.
Digital Lumens focuses on delivering industrial IoT solutions, and OSRAM confirmed that their platform can integrate multiple sensors. This not only allows control over lighting but also manages room temperature and air humidity. With this platform, OSRAM can assist customers in digitizing their industrial buildings and building smart factories.
Furthermore, Digital Lumens provides a comprehensive set of IoT solutions akin to GE's Predix Industrial Internet Cloud Platform. Initially developed for GE's own industrial IoT transformation under APM (Asset Performance Management), Predix was later opened globally in 2015 as an industrial Internet-based cloud platform. GE even brought the Predix platform to smart city projects.
As smart city initiatives continue to grow, could OSRAM consider introducing the Digital Lumens platform? In response to inquiries, OSRAM stated that their current focus is on indoor sensing and control solutions. They are evaluating potential applications of these products in other areas and customer segments moving forward.
OSRAM’s Chief Technology Officer, Stefan Kampmann, noted that acquiring Digital Lumens will allow OSRAM to offer cutting-edge digital solutions for device management and IoT applications. By merging software and sensors onto one platform, businesses can gain deeper insights into their built environments and optimize space utilization. As a company with extensive experience in spatial management, OSRAM is exploring new business models beyond lighting.
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