Ali "joined" Mango TV double male layout smart family scene

The content is an important entry point for the transformation of radio and television enterprises, and also an important factor in determining the future success of Internet companies in this field. It is also the most concerned point for users in home entertainment. The Mango TV and Ali Family Entertainment are joining hands to show their determination to further strengthen their content.” Hunan Radio and Television Party Committee Member, Deputy Director and Mango TV Chairman Nie Mei said in Beijing on December 27.

On this day, she and Alibaba Culture and Entertainment Group President of the Youku Group and Ali Music CEO Yang Weidong, Mango TV Vice President Cheng Hongrong, Ali Family Entertainment Division General Manager and Alibaba Culture and Entertainment Group Da Youku Business Group Senior Vice President Li Jie attended the 2016 Ali Home Entertainment & Mango TV Strategic Cooperation Conference with the theme of “Infinite Vision and Unlimited” and promoted the launching ceremony of the strategic cooperation & content alliance between the two parties.

It is reported that the two sides will work together to build a multi-screen interactive entertainment ecosystem with video as the core, and play a big family entertainment. Under the spirit of strict compliance with the documents of the State Administration of Radio, Film and Television, the mango Internet TV broadcasting control license in the cooperation model will integrate the contents of “Mango + Youku”; at the same time, the membership system and advertising system will be opened, such as the joint launch of the current video content field. "Large Screen Membership Level - Diamond Super Member, this member's interest will include Mango TV's full-screen film and TV membership and Youku Film and Diamond membership benefits, becoming the top brand beyond the highest level of each other's members, will enjoy the huge base of both sides. The industry's most extensive content resource library, similar to the "black card users" of major banks. In terms of content carrier-hardware, the two parties will jointly launch the first batch of new Internet TVs based on the exclusive cooperation content of the two companies.

Mango TV, which inherits the excellent production genes and innovations of Hunan Radio and Television, and Hunan Satellite TV are always at the forefront of China's big video industry, and give priority to the golden resources of Hunan Satellite TV. In 2016, it fully demonstrated its own high-quality content production capabilities, such as "Daddy where to go 4", "Mom is Superman", "Golden bachelor" and other pure network IP and the phenomenon-level IP of the network has become this year. Popular online variety shows. From the perspective of the ecosystem, Mango TV and Hunan Satellite TV have moved from a simple network to a network, forming a nuclear power to promote media integration. In fact, Mango TV has long been not only a video site of Hunan Satellite TV, but also completed the transition from “single broadcast” to “unique” this year. In 2017, Mango TV will continue to grasp the dual-core driving force of “TV transmission + unique self-made”, realize the youth linkage, and the layout of the network and the twin engine.

If we regard the above as the internal ecological synergy of Mango TV, then this time, together with Ali Home Entertainment, it represents the creation of an external big ecology, which is more open, and is reflected in the integration of media in the field of home entertainment. While this further enhances the content advantage of Mango TV, it also increases the multi-channel traffic portal and opens up more commercialization models.

Nie Mei said that Hunan Radio and Television is upgrading the technology, products and applications with content, and the content driver will eventually generate technology and content dual drive, effectively balancing the relationship between technology research and development and commercialization. Mango TV will focus on the innovation and interactivity, content and product exploration based on the mobile Internet and living room internet dividends. Together with Ali's family entertainment living room scene system, it will also help Mango TV to expand the coverage of its own video content, extending the tentacles from small screen to large screen and establishing a cross-screen ecosystem.

Just two months ago, Ali Entertainment (predecessor of Ali Home Entertainment) and Youku just announced the upgrade of the family entertainment strategy, which was officially renamed Ali Home Entertainment, and released three strategies of open upgrade, super content and data empowerment. Leading the industry into the new era of scenes, it also represents the determination of Ali Entertainment to expand family entertainment scenes as another battlefield.

According to industry analysts, the configuration of Internet TV is getting higher and higher, and the price is getting lower and lower, making content a competitive advantage to open the core of the market. Ali Home Entertainment and Mango TV are masters of video content, and the cooperation between the two parties will focus on content, connecting the multi-party of the home entertainment industry, and collecting the high-quality content delivered by the copyright licensee represented by Mango TV, using Ali. Home entertainment represents the ability of big data accurate analysis of Internet companies. The advantages of hardware and technology innovation of traditional TV manufacturers will surely form a huge empowerment effect. The user is the biggest beneficiary of this cooperation, and can get a better big screen and more exciting content experience.

It can be seen that once the diversified business model gameplay at the end of 2016 is rapidly promoted, it will inevitably lead more partners to join the largest family entertainment nuggets camp. The cooperation between Ali Home Entertainment and Mango TV has achieved multi-win, which can be called a milestone in the development of Chinese family entertainment. What kind of sparks and chemical reactions will occur in the future, especially worth looking forward to.

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