How to find foreign buyers

At present, with the appreciation of the renminbi, more and more foreign trade friends complain about the fact that foreigners are becoming smarter, customers are getting harder to find, profits are getting lower and lower, and so on. One stop. It seems that the customer resources are exhausted, but think about it again. More foreign traders believe that the buyer is certainly there, but we do not know him, and they do not know us. According to an authoritative magazine, only 20% of previous buyers purchased directly from Chinese suppliers, and the remaining 80% were purchased from middlemen such as Taiwan and Hong Kong. But now the price competition among various merchants is becoming more and more intense, and 80% of the buyers have also started to purchase directly from Chinese suppliers. This may be a huge business opportunity for our foreign manufacturers.
(A) Where should we go to find customers?
Presumably this old but very realistic question. Where to find customers? Network to find? The internet search is the most common way for all foreign traders, but confusingly, the response rate is getting lower and lower. Previously found on some websites, customers basically have a response rate of about 10% (of course, they can do very little), but now on some of the larger sites to obtain a reliable buy news (the Therefore, he is "reliable because the fax numbers on the website are generally real and available, and they are professional websites." When sending e-mails and faxes, they sent 100 letters. There are three or four replies that have gone well.The search for the Internet is really getting harder and harder.The domestic exhibitions are looking for?The invitation letters for international exhibitions held by some domestic cities are flying all over the sky. If they do, they will be fooled. There are few people at all, not to mention the fact that foreigners can only be considered peers at the same time.The Canton Fair seems to be a must-have, like a chicken, is more like a small company for many small businesses that do not have many foreign customer resources The roots saved the straw, but what happened afterwards? The business card searched a lot, but it was made almost nothing, up to one or two thousand dollars. In order to get over it, how can you do?But reluctantly took the bleeding to go abroad.When you were abroad, you were busy and half-dead. The effectiveness was certainly better than that of domestic ones. However, foreigners were cautiously awful. For an unknown small brand, most of them were small. At the beginning, there were only trials of at most 20' cabinets. Consulted with some of the economic counselors abroad, 99.99% did not play, no one answered you, and they felt boring. Maybe some friends would say that it was You will not do business, quality is not up to standard, and who is still not allowed to do it with you?! But like that situation is after all a minority.
(b) Where did the buyer go? What are the factors that buyers should consider?
In fact, buyers are looking for: 1. Good quality 2. Accessible communication 3. Lowest possible price 4. Fastest delivery 5. Absolute reliability 6. Smooth relationship.
(c) How can we receive more orders?
(1) The impression you give the buyer usually influences their purchasing decisions. The first impression of the buyer is very important. Your unique selling point is your first impression of the buyer. The performance of failure as a supplier is: a. Big words without substance b, no ability to meet buyer requirements c, obvious errors d, contradictory content e, museum-like showrooms, and suppliers’ excellent performance: a. Efficient and clear advertising with distinctive and unique selling points b. Professional display c. Attractive and well-organized product showroom d. Profound product knowledge e. Sober market awareness (2) Highlight your promotional advantages. Buyers will make purchasing decisions based on the following impressions: Reliability - Product Quality - Meet buyers' ability requirements. So you have to tell the buyer as a supplier what product are you doing? How can you do it? Why do buyers believe you completely? This is the proof of the company's introduction and strength scale.
(3) Pass valuable information. If you just advertise your price advantage, it is tantamount to helping buyers find other options; if you advertise their own overall value, it is equivalent to helping buyers purchase from you. We must pay attention to foreigners who are not afraid of expensive things. They are afraid of being bad, not sophisticated, not rare.
(4) Conduct effective communication. Most of the time we need to communicate with buyers via e-mail. When communicating, we must send buyers a valid format of information. Communication is sometimes the only way for buyers to have an impression on you, so it is crucial to the speed of reply, the content of the reply, and the quality of the details. If possible, try to provide the buyer with some questions that were originally asked about the recall reference point of your product or when he saw your product at the show, because the inherent familiarity will increase the buyer's interest and confidence in working with you. .
The following are some tips that are often used in emails to prompt buyers to respond.
A, I can send you a sample if you can reply to me;
B, I can introduce to you the kind of products your peers currently purchase, and recommend more competitive products to you if you can reply to me;
C, I can sample you at your request if you can reply to me.
D, if you want to know how the performance or details of the product you are interested in, I can introduce to you if you reply to me.
F, look forward to receiving your reply as soon as possible;
(5) Remember service philosophy. The best way to prepare for tomorrow is to focus all your wisdom, all your enthusiasm, and make your work perfect. This is the only way you can cope with the future. Always remember that for the buyer is not what I want from you, but what I can do for you. When buyers make suggestions for improvements to your product, be patient and listen. Nothing is perfect. Actually, the customer is doing this for his own sake and helping you improve. Only patiently listening to the opinions of the guests can improve the quality and move closer to some international big brands.
To sum up: usually the same products in the market will be very similar, the price is very close, we must strive to achieve the successful promotion when the buyer first saw your promotion information, to achieve high-speed, clear and clear communication Effectively implement your overall strategy.
Remember: If you can only compete with the competitors, then the buyer's order will give the lower quotient; if you can beat the competitors, then you will get orders, and even higher Price deal.