On January 8, during the CES 2018 press conference in Las Vegas, Hisense announced its continued expansion of television and home appliance product lines, promising an incredible user experience. The company introduced its "King Fried Combination" of laser TV and ULED technology to the global market once again, showcasing its innovation and commitment to pushing the boundaries of display technology.
“This is my second brief statement here: At this moment last year, I was talking about laser television. This year, I still talk about laser television,†said Liu Hongxin, Hisense’s new CEO, expressing his passion for laser TV products. He emphasized that laser TV represents a revolutionary step in the history of television, marking a bold move toward the future of the living room experience.
Since Hisense first introduced laser TV at CES in 2014, the company has consistently pushed the envelope, introducing new technologies such as 100-inch 1080p, 100-inch 4K, 100-inch bicolor 4K, and expanding to sizes like 80-inch 4K, 88-inch 4K, and even 150-inch 4K. This rapid development highlights Hisense's strong R&D capabilities and solid supply chain advantages in laser TV technology.
In the past year, nearly 10 laser TV brands have emerged in China, reflecting a growing trend in the market. “Bigger and bigger†has become the central theme of the TV industry, with CES 2018 echoing this consensus. At the event, Hisense showcased a range of sizes—80-inch, 88-inch, 100-inch, and 150-inch—each now available in the Chinese market. Users can explore these new models and even turn them into a TV wall by clicking on “Hisense 80-150 inch 4K Laser TV New Listing.â€
Liu Hongxin also shared a touching story about Hisense service staff delivering an 80-inch laser TV to a remote mountain village in Chengdu on December 29, 2017. This gesture demonstrated how rapidly the laser TV market is expanding and reaching new audiences. He believes that the era of television transformation led by laser TV has quietly begun.
Another highlight was the announcement of the largest 300-inch laser theater, set to debut at the Shanghai AWE exhibition in 2018. It's a project worth watching closely.
Beyond laser TVs, Hisense also presented its U9 and U7 series ULED TVs at CES. The U9 model features an impressive 1,000 backlight zones and 4,096-level dimming technology, offering unparalleled picture quality, depth, and detail. This advancement allows viewers to see details that were previously invisible.
The World Cup season was also a key point of focus at the conference. Hisense invited American football players and sports commentators to join the event, creating an exciting atmosphere. The U9 model, released as the 2018 World Cup Limited Edition, delivered excellent performance for watching live sports events.
Additionally, Hisense Smart Home made its debut at CES, integrating smart appliances like security sensors, air quality detectors, and smart lighting systems to create a seamless home automation solution. The goal is to simplify daily life and provide users with a more convenient and comfortable living experience.
For more coverage of CES 2018, visit: http://ces.ea3w.com
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