Playing the cross-border Xiaomi Leijun's enlightenment to LED lighting e-commerce
This article is the speech of Xiao Jun, Chairman of Xiaomi Technology, in the "I look at the next 20 years" public welfare speech. Lei Jun preached that Xiaomi has only released six mobile phones in the past three years, and currently has the third largest global market share. At the same time, he said that the fast-growing "millet model" can be copied. Xiaomi Ming entered the world's top 500 in the next year, and determined to drive one hundred such companies, at least 20 of the world's first.
Little things, the things to the extreme, is the best strategy <br> <br> four and a half ago, millet in Zhongguancun, that day, we drank a dozen people with a small bowl of rice to start a business. Later, many people asked me, why are you called "Millet Technology"? I said, we just hope to start a new round of entrepreneurship with the spirit of "millet plus rifle". I still remember when we went to the Trade and Industry Bureau to register "Xiaomi Technology", they asked me, are you going to do new agriculture? We said yes, so we became Xiaomi Technology.
Our products were listed three years ago. In the past three years, we have only released 6 mobile phones. Three years ago, at the end of October, we released Xiaomi 1, two years ago we released Xiaomi 2, last year we released Xiaomi 3, in the middle we released red rice and red rice Note, recently released Xiaomi 4. As of today, we have released 6 mobile phones in four and a half years, which is equivalent to only one and a half mobile phones per year. Today there are only 4 mobile phones sold in the market, Xiaomi 3, Xiaomi 4, Red Rice, Red Rice Note. Maybe the average consumer doesn't know what it means. As a mobile phone manufacturer, you know that except for Apple, most mobile phone giants have to do 50 to 100 mobile phones every year. You can never remember every year. What are the models they are listed for?
Three years ago, I made a review of how many mobile phones I used in the past 20 years, and what models are used in each mobile phone. I am a mobile phone enthusiast. I thought about it for three or four hours. I couldn’t think of the product model when I had a few mobile phones. Later, I couldn’t remember it after checking it online for a long time. Everyone believes in "machine tactics" - there is always a mobile phone for you. When I was doing mobile phones three years ago, I thought about it. Can I just make a few mobile phones and make a mobile phone for 20 to 30-year-old science and engineering boys who care about performance and experience, so that they like this thing from the heart? With this in mind, we want to do every phone seriously. Doing a little less and doing the best of these things is the best strategy. When we released Xiaomi 4, we looked at the five mobile phones that were originally made. They all exploded. What does this mean? When you have fewer things to do, you really have more energy to do it.
Every mobile phone I sell has it in my bag. I use it almost every day to see where it is and where it is not. Red rice was released in July last year and has sold 25 million units. Not long ago, I took another production version. I want to see how the mobile phone feels a year and a half ago. It turns out that it is still very good. When you do 50 to 100 mobile phones a year, you can't use your own products seriously. If you haven't used your own products, you don't know what they feel when you sell them to consumers.
It is because we are very focused on only 6 mobile phones, what miracle has been achieved? We went public at the end of 2011, and we achieved 550 million RMB in just two months. In the first half of 2012 and the second half of 2012, we have a curve every six months. It is a near-perfect growth curve. In 2012, the whole year was 12.6 billion yuan, and last year was 33 billion yuan. We became the fastest company in the global startup company to reach 1 billion US dollars. The company with the fastest sales to 10 billion US dollars is growing like a perfect curve. .
Yesterday (30th) there were a number issued by several international authoritative investigation agencies, which made me have some surprises. What figures have been released by several organizations including IDC? In the third quarter of this year (July-September), Xiaomi surpassed Samsung to become the leader of the Chinese market. Let’s think about it today. It’s such performance in six or four years, and we expect sales to be between 75 billion and 80 billion this year. I think that according to this growth trend, there will be an opportunity to enter the next year. The world's top 500. If this goal is achieved, it will also be the world's top 500 companies in the world.
Where is Xiaomi's innovation?
So behind this performance, many people care about how we do it. Many well-known business magazines and consulting companies around the world have also produced many reports. According to a report from BCG (Boston Research) yesterday, Xiaomi has also entered the world's 50 most innovative industries.
Where is Xiaomi Innovation? By July 1 this year, Xiaomi had formed a MIUI user with a user base of 70 million by selling a large number of mobile phones. The advantage of this system is Xiaomi's biggest innovation. It stems from a simple idea. When I was involved in the founding of Kingsoft, I had the opportunity to meet Nokia and Motorola's global R&D leaders. I told them the inconvenient places I felt when I used Nokia and Motorola. I made comments and they felt that they made sense after listening, but I never saw them change. I think that I am not an ordinary enthusiast. I run a software company with thousands of people. I am doing this myself. My opinion is definitely not a layman's opinion.
So I was thinking, can I make a mobile phone, if you have comments, tell me. If I think it makes sense, can I add it to my mobile phone right away? I just started doing MIUI with this idea. I have set a request for MIUI, we need to release a new version every week, so that if you make a reasonable opinion, I can change it within a week. Maybe everyone has no idea about an operating system for a week, like Windows is a new version for 5 years. It is an unprecedented problem to issue a version of the operating system once a week. Where is it difficult? If the operating system does not do enough tests, what if there is a bug and it won't start? Tens of millions of mobile phone users can't use their mobile phones. So traditionally, it takes a long time to test the operating system, so the release cycle is very long. Xiaomi's biggest innovation is to release an operation every week.
Little things, the things to the extreme, is the best strategy <br> <br> four and a half ago, millet in Zhongguancun, that day, we drank a dozen people with a small bowl of rice to start a business. Later, many people asked me, why are you called "Millet Technology"? I said, we just hope to start a new round of entrepreneurship with the spirit of "millet plus rifle". I still remember when we went to the Trade and Industry Bureau to register "Xiaomi Technology", they asked me, are you going to do new agriculture? We said yes, so we became Xiaomi Technology.
Our products were listed three years ago. In the past three years, we have only released 6 mobile phones. Three years ago, at the end of October, we released Xiaomi 1, two years ago we released Xiaomi 2, last year we released Xiaomi 3, in the middle we released red rice and red rice Note, recently released Xiaomi 4. As of today, we have released 6 mobile phones in four and a half years, which is equivalent to only one and a half mobile phones per year. Today there are only 4 mobile phones sold in the market, Xiaomi 3, Xiaomi 4, Red Rice, Red Rice Note. Maybe the average consumer doesn't know what it means. As a mobile phone manufacturer, you know that except for Apple, most mobile phone giants have to do 50 to 100 mobile phones every year. You can never remember every year. What are the models they are listed for?
Three years ago, I made a review of how many mobile phones I used in the past 20 years, and what models are used in each mobile phone. I am a mobile phone enthusiast. I thought about it for three or four hours. I couldn’t think of the product model when I had a few mobile phones. Later, I couldn’t remember it after checking it online for a long time. Everyone believes in "machine tactics" - there is always a mobile phone for you. When I was doing mobile phones three years ago, I thought about it. Can I just make a few mobile phones and make a mobile phone for 20 to 30-year-old science and engineering boys who care about performance and experience, so that they like this thing from the heart? With this in mind, we want to do every phone seriously. Doing a little less and doing the best of these things is the best strategy. When we released Xiaomi 4, we looked at the five mobile phones that were originally made. They all exploded. What does this mean? When you have fewer things to do, you really have more energy to do it.
Every mobile phone I sell has it in my bag. I use it almost every day to see where it is and where it is not. Red rice was released in July last year and has sold 25 million units. Not long ago, I took another production version. I want to see how the mobile phone feels a year and a half ago. It turns out that it is still very good. When you do 50 to 100 mobile phones a year, you can't use your own products seriously. If you haven't used your own products, you don't know what they feel when you sell them to consumers.
It is because we are very focused on only 6 mobile phones, what miracle has been achieved? We went public at the end of 2011, and we achieved 550 million RMB in just two months. In the first half of 2012 and the second half of 2012, we have a curve every six months. It is a near-perfect growth curve. In 2012, the whole year was 12.6 billion yuan, and last year was 33 billion yuan. We became the fastest company in the global startup company to reach 1 billion US dollars. The company with the fastest sales to 10 billion US dollars is growing like a perfect curve. .
Yesterday (30th) there were a number issued by several international authoritative investigation agencies, which made me have some surprises. What figures have been released by several organizations including IDC? In the third quarter of this year (July-September), Xiaomi surpassed Samsung to become the leader of the Chinese market. Let’s think about it today. It’s such performance in six or four years, and we expect sales to be between 75 billion and 80 billion this year. I think that according to this growth trend, there will be an opportunity to enter the next year. The world's top 500. If this goal is achieved, it will also be the world's top 500 companies in the world.
Where is Xiaomi's innovation?
So behind this performance, many people care about how we do it. Many well-known business magazines and consulting companies around the world have also produced many reports. According to a report from BCG (Boston Research) yesterday, Xiaomi has also entered the world's 50 most innovative industries.
Where is Xiaomi Innovation? By July 1 this year, Xiaomi had formed a MIUI user with a user base of 70 million by selling a large number of mobile phones. The advantage of this system is Xiaomi's biggest innovation. It stems from a simple idea. When I was involved in the founding of Kingsoft, I had the opportunity to meet Nokia and Motorola's global R&D leaders. I told them the inconvenient places I felt when I used Nokia and Motorola. I made comments and they felt that they made sense after listening, but I never saw them change. I think that I am not an ordinary enthusiast. I run a software company with thousands of people. I am doing this myself. My opinion is definitely not a layman's opinion.
So I was thinking, can I make a mobile phone, if you have comments, tell me. If I think it makes sense, can I add it to my mobile phone right away? I just started doing MIUI with this idea. I have set a request for MIUI, we need to release a new version every week, so that if you make a reasonable opinion, I can change it within a week. Maybe everyone has no idea about an operating system for a week, like Windows is a new version for 5 years. It is an unprecedented problem to issue a version of the operating system once a week. Where is it difficult? If the operating system does not do enough tests, what if there is a bug and it won't start? Tens of millions of mobile phone users can't use their mobile phones. So traditionally, it takes a long time to test the operating system, so the release cycle is very long. Xiaomi's biggest innovation is to release an operation every week.
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