Henan lighting market: calling for more high-end professional
Kaifeng calls for high-end professional market
Kaifeng City, Henan Province, is located in the hinterland of the Central Plains, with a total area of ​​6444 square kilometers and a total population of 4.51 million. In 2006, the city's GDP reached 47.24 billion yuan. Among them, the per capita disposable income of urban households is 8286 yuan, which is the main commodity distribution center of the Huang-Huai-Hai area and the new economic belt connecting the Bohailan. However, in such a huge market, there are less than 30 professional lighting dealers and less than 40 electrical and electrical merchants. Faced with such contradictions, experts predict that Kaifeng calls for high-end professional markets!
It is understood that the Kaifeng City terminal lighting procurement site is mainly distributed in the Wangwangtai District, Kaifeng Lighting Wholesale Market is the only professional lighting distribution center in the city, there are 19 merchants, mainly home lighting. Among them, Kaifeng Xinxing Lighting belongs to a large local area with a business area of ​​500 square meters. The main brands are NVC and Hilina. The reporter learned that NVC, Shanghai Yaming, Op, Jiamei, Belleant, Hilina, Huatai and Other well-known domestic brands have established distribution outlets in Kaifeng, but the sales of these brands have not been very good, the local circulation The products are mainly based on medium and low prices. Such a market has also been affected by Zhengzhou and surrounding markets in recent years, mainly in two aspects: First, the economy in Kaifeng has been sluggish in recent years, resulting in the continuous reduction of prices in the past few years, while sales The annual decline has seriously affected the enthusiasm of merchants. In the case of a sluggish market, merchants lack the concept of operating a brand. Second, some consumer groups with certain economic strength, in the face of the old shopping environment in the wholesale market of Kaifeng Lighting City, lack of confidence in product quality, they are even more Many choose to go to Zhengzhou, which is less than an hour's drive away, which leads to the loss of a large number of high-quality customers.
In addition, the nearest hardware and electrical materials wholesale market is also a well-known local lighting procurement place. There are 4 professional lighting wholesalers and some retail distributors. The sales of the products are mainly based on engineering wholesale, and here is also the Kaifeng electric products. The distribution centers, such as Shanghai Flying Eagle and Songke Electric, have established distribution outlets here.
Faced with such a secondary market, Ma Lijun, general manager of Kaifeng New Star Lighting, believes that Kaifeng has huge consumption potential. The surrounding Fengqiu, Lankao, Tongxu, Yushi and Kaifeng counties are the target customers of Kaifeng City, but they need A professional high-end lighting market to support and enhance the quality and influence of lighting brands to meet customer needs.
Changchun dealers are too scattered
Located in the middle and lower reaches of the Yellow River, Changchun County is located in the northeastern part of Henan Province. It is located in the center of Zhengzhou, Xinxiang, Anyang, Xiangyang, Kaifeng, Heze and other urban agglomerations. The county has a population of 80,000 and an area of ​​1051 square kilometers. In Fuyu County, the business is very active. As part of the business, the lighting and electrician dealers here opened the storefront into the commercial street and competed with the major shops.
It is understood that Changchun County, which is known as Wenzhou in the north, has gradually formed the business of Yilong Commercial Street, Jinbeishan Business District, Longshan Commercial Street, Jinyuan Farmers Market and Great Wall Trade City in recent years. At the center, about 25 lamps and electrician dealers have become a member of the entire trade and circulation, sharing the source of customers here, such as Philips, NVC, Op, Huayi, Haojue, Ou Dier and other famous domestic brands. In this small county town in the central part of Central Plains, it established its own image store. However, because the lighting shops here are too scattered, and there is only one lighting store in an individual commercial street, it is difficult for consumers to purchase their own favorite lamps in the same commercial street. Therefore, a large number of customers have begun to spread to Zhengzhou and surrounding cities.
In the face of fierce competition, Jiang Bo, the local distribution manager of Jinyuan Lighting, has organized 10 local large-scale households to rent 10,000 square meters of shops in the commercial street, trying to integrate resources to run the lighting business, but ultimately the merchants cannot unite. failure. Jiang Bo said that the Changchun market needs several shocking brands to appear in the image of clusters, and truly establishes the status of the most mature, largest and most versatile lighting distribution center (ie, the three most). It is the focus and difficulty of the current Changyi lighting dealer business strategy.
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