TCL Launches High-end Sub-brand Xess QD TV X1/X2 as Its Mainstream
September 28 news, China's home appliance brand TCL important product innovation in the fall of the product line. Launched the high-end deputy brand "Chuangyi" (English name "Xess"), as well as several quantum terminal TVs, tablet PCs, mobile phones and other terminal products. The quantum dot TV X2 was introduced as an important flagship product. The price has not yet been disclosed and it is expected to be officially introduced to the market three months later.
It is reported that TCL Xess is positioned as a global high-end sub-brand of TCL Group. Its target audience is high-end people pursuing quality of life, in order to provide cutting-edge and sophisticated technology products and services, and is committed to becoming a leader in the global smart life.
According to TCL Chairman/CEO Li Dongsheng, the introduction of high-end sub-brands by TCL is an inevitable move for the continued deepening of TCL's internationalization, which has far-reaching significance for its brand and the overall industry. In addition, TCL has forged high-end brands with quality and technology as its core, reflecting its competitive strength in the global high-end market and milestone significance for building Chinese brands to go global and high-end brand image.
Thinner Quantum Dot TV X1/X2
TCL high-end X2 series of flagship products, products also have Yue Cai QD display materials, Galaxy multi-zone backlight control, full ecological HDR (Dolby), Harman Kardon S-class crescent moon audio, Nordic modernism design and many other highlights, Committed to creating a refined lifestyle, and simple and unique attitude to life.
The X series adopts Yue Cai quantum dots display materials, which can achieve 110% of the industry's highest color gamut, pure color display and accurate color expression. Among them, X1 uses the Local Dimming partition backlighting technology that achieves the highest 1152 emitting units in the industry, Dolby Vision HDR technology that only a few products can use, and the Harman Caton audio system that is standard in top-class luxury cars.
X2 uses 7.9mm ultra-thin, front-expanding audio design, bottom-embedded speakers, no border design.
In terms of content, TCL Multimedia Vice President and General Manager of TV+ Division Guo Jie introduced that Xess is equipped with a home intelligence control center, TCL TV + OS 3.0 system, including three major core application scenarios of magic theater, home mode, and intelligent control mode. . With the built-in Tencent video app, you can also enjoy wonderful video content such as variety shows, sports, and movies.
S1 between tablet and TV
As the leader of the mobile big screen, TCL Communication will release an innovative mobile big screen at the scene: a unique Full HD IPS screen. Compared with mobile phones and PADs, it has irreplaceable visual viewing and interactive advantages and is more flexible; 150° Rotating the bracket allows users to use it from different angles. At the same time, the large screen can innovate to achieve multi-task operation at the same time, meeting the needs of users using multiple apps with the same screen, and becoming the world’s first mobile screen supporting multi-window joysticks. .
S1 built-in "small You" voice control, users can use "small You, right?" voice commands, easily wake up S1, in order to achieve search, take pictures, check the weather and many other features. Support split screen control, rocker is divided into four screens. Cooperation with iQIYI, Amazon, HKUST, and other manufacturers to implant early childhood education, shopping and other content and services.
According to reports, the lifetime global time content platform built by Xess Synergy S1 will continue to introduce and expand overseas content service providers while building a domestic multi-scenario time UI. This will be combined with the usage habits of the regional population to create a foundation for Xess. S1 users create a better user experience.
TCL950
The TCL950 is an iterative product based on the 750 version, and it has been enhanced in terms of user-friendliness. TCL950 equipped with Snapdragon 820 processor, 21 million pixel rear camera. In terms of functional design, dual speakers are used symmetrically. Provides pre-fingerprint recognition, pre-fingerprint recognition and multiple function integration topics. The screen is unlocked for 0.5 seconds, refreshing and simple.
White electricity representative
In addition, this year in August just launched in Hefei, the water seal cabin washing machine and TCL wind health cross-wind refrigerator four double-winding inverter refrigerator is also unveiled as a white product. It is reported that the two products have a total of nearly 40 patented technologies and have won numerous awards such as the “IF IF International Design Award†in the world.
Conclusion
From an entrepreneurial home appliance merchant in Huizhou to a representative brand of the moment, during the 35 years of growth and experience, TCL gradually realized how to integrate its own brand advantages into the current Internet and intelligent consumer demand. Xess differentiates the brand and the corresponding products will establish a new image, in which the insistence on quantum dot TV technology is also an important product and technology strategy.
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