Traditional manufacturers achieve anti-counterfeiting! ZDC Third Quarter TV Report
I. Overview of China's TV Market Development in the Third Quarter of 2017
· The price tends to be flat, but the overall market remains sluggish
Since the second half of 2017, LCD panel prices have been on a downward trend across all sizes, with the upstream panel market experiencing consistent price declines for nearly a year. This drop in panel costs has allowed TV manufacturers to offer more stable pricing to consumers. However, the third quarter is traditionally a slow period for the color TV market, as buyers tend to focus more on air conditioners and washing machines during this time. Additionally, the "May Day" and "618" promotional seasons earlier in the year further depressed demand for TVs, contributing to a continued slump in the market during Q3 2017.
Traditional manufacturers achieve anti-counterfeiting! ZDC Third Quarter TV Report
· High-end products show contrarian growth
As consumer preferences shifted toward higher quality, the combination of upgrading consumption and rising panel prices sparked a new wave of product innovation in the TV industry. In 2017, image quality became a key factor influencing purchasing decisions. With the rise of advanced display technologies like quantum dots and OLEDs, high-end models gained popularity among consumers. Major brands such as Samsung, TCL, and Hisense focused on quantum dot technology, while companies like Skyworth, LG, and Changhong expanded their OLED offerings. This shift indicates that demand for premium TVs is growing, with more consumers willing to pay for superior picture quality, reducing the impact of price sensitivity.
Consumer upgrade brings a new iteration of TV products
· Traditional manufacturers gain an edge
Internet TV was initially seen as a cost-effective alternative, offering great value with low prices, rich content, and good configurations. This disrupted the traditional TV market, attracting many users. However, after the price fluctuations began at the end of 2016, internet TV brands lost their main competitive advantage, leading to a decline in visibility. In contrast, traditional TV manufacturers benefit from more complete or closed-loop supply chains, which make them less vulnerable to panel price increases. When prices are similar, consumers tend to favor well-known traditional brands. Moreover, the push toward ultra-high-definition and large-screen TVs reflects a broader industry shift toward premium products, allowing traditional manufacturers to recover significantly in the third quarter of 2017.Oca Sheet
OCA (Optically Clear Adhesive) glue sheet is a type of adhesive film that is used in the assembly of electronic devices, particularly in the display industry. It is a transparent and optically clear adhesive that is used to bond different layers of a display module together. OCA glue sheets are commonly used in the manufacturing of smartphones, tablets, and other electronic devices with touch screens or LCD displays.
The main purpose of OCA glue sheets is to provide a strong and reliable bond between the layers of a display module, while also ensuring optical clarity and minimal distortion. It helps to eliminate air gaps and improve the overall visual quality of the display by reducing reflections and enhancing color vibrancy.
OCA glue sheets are typically made of a high-quality acrylic material that is optically transparent. They are available in various thicknesses and sizes to suit different display applications. The sheets are usually pre-cut to the required dimensions and then applied to the display layers using a lamination process.
Overall, OCA glue sheets play a crucial role in the manufacturing of electronic devices with displays, providing a reliable and visually pleasing bonding solution.
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