After SAIC, Dongfeng shot again in the Ningde era.
“In the near future, we are entering the Ningde era and discussing a new battery company. To match the vehicle, we must do it ourselves,†said Liu Weidong, a standing member of the Party Committee and Deputy General Manager of Dongfeng Motor, during a recent media symposium. He revealed that the company is taking significant steps in the battery industry to secure its position in the evolving electric vehicle market.
Dongfeng is not alone in this trend. Several major Chinese automakers have been actively pursuing partnerships or investments in the battery sector. In May, SAIC Motor established a joint venture with Ningde Times, while BYD announced collaboration with Guoxuan Hi-Tech in ternary cathode materials. Great Wall Motors also invested in an Australian lithium mine, aiming to secure critical resources for the future of electric vehicles.
The “double-integration†policy has accelerated these efforts, pushing automakers to control core parts of the electric vehicle supply chain. Dongfeng, for example, has been working closely with Ningde since 2016, aiming to build a strong foundation for its new energy vehicle goals. Instead of manufacturing batteries directly, the company is investing in battery firms through capital, signaling a strategic shift in its approach.
Liu Weidong confirmed that Dongfeng is currently negotiating with a state-owned battery producer and plans to invest 10 billion yuan in batteries, motors, and power electronics by the end of the year. The company’s “583†plan focuses on controlling key resources, developing advanced technologies, and innovating business models to gain a competitive edge in the new energy sector.
With a modular platform supporting three major technical routes—pure electric, plug-in hybrid, and fuel cell vehicles—Dongfeng is well-positioned for growth. The company aims to reach 18% market share in new energy vehicles by 2020, with sales targeting 360,000 units. By 2018, several new energy models will be launched, marking a crucial step in its electrification journey.
It’s clear that automakers are no longer just focusing on vehicle production. They’re looking upstream to secure raw materials and downstream to control the entire supply chain. This move helps reduce costs and ensures long-term stability. As lithium prices rise, companies like Great Wall Motors are securing access to lithium mines, showing how deeply integrated the auto and battery industries have become.
In the fast-evolving world of electric vehicles, having control over key technologies and resources is essential. Companies that can manage both innovation and cost efficiency will likely lead the market in the years to come. With strategic investments and forward-thinking approaches, automakers like Dongfeng are setting the stage for a more sustainable and competitive future.
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