The roof has undergone a major transformation, and the development of distributed photovoltaic systems now faces challenges in energy conversion and sustainability. In 2017, one of the main business models for industrial and commercial rooftop projects involved property owners investing in distributed solar power stations, aiming to generate returns. However, this model relied on fragile relationships between investors and property owners, with long-term stability being a key concern over a 20-year period. Many uncertainties still remained.
Collaboration with industrial and commercial property owners through electricity tariff discounts proved more beneficial than simple leasing arrangements. This approach aligned interests and created a shared goal between both parties, leading to more sustainable partnerships.
Driven by numerous companies offering investment incentives, a nationwide surge in rooftop solar installations occurred, marking a significant phase in the promotion of photovoltaic technology. However, by 2017, the initial enthusiasm began to wane as clean energy firms faced growth limitations due to market saturation. It became clear that this early model would gradually lose its appeal in 2018.
From the second half of 2016 through 2017, there was a growing awareness among rooftop owners about the economic benefits of solar power. As they engaged with various photovoltaic investment institutions, their understanding deepened. The saying "fat and water won't leave outsiders" reflected the increasing recognition that supporting clean energy was not just an investment but a strategic move. The financial environment was maturing, and some large enterprises with high-quality rooftops started to invest in their own clean energy solutions. Clean energy companies could no longer ignore this shift and needed to stay true to their mission—promoting clean energy across society to ensure long-term business sustainability.
Transformation Services
One of the advantages of established distributed investment companies is their professional talent. As new clean energy firms enter the market, they need skilled personnel who can manage the technical aspects of photovoltaic systems and project construction. This trend marks a shift from pure investment models to integrated service providers. Companies that fail to adapt may struggle with market changes, leading to operational stagnation and loss of key staff.
Although the use of distributed photovoltaics in commercial and industrial sectors reached its peak in 2018 and 2019, the trend shifted toward owner-occupiers taking the lead. Large-scale rooftop investors began to collaborate with enterprise groups or transition into system integration service models. EPC (Engineering, Procurement, and Construction) companies found more opportunities, with successful players adopting a joint venture + system integration + EPC approach. The key challenge lies in cross-border collaboration and building strong, sincere partnerships with enterprise groups.
Ultimately, focusing solely on the economic value of solar power while neglecting its environmental impact has not been effective in driving widespread adoption. Most companies are primarily concerned with rental income and limited electricity charges. (JHC International New Energy Power, Author: Yin Qi)
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