[Annual Meeting] The market is now splitting the watershed lighting enterprises

[Text|High-tech LED reporter fire] At present, LED indoor lighting sales momentum continues to climb, many companies have brought promotional products to the market, leading to the prevalence of LED lighting price cuts, traditional lighting companies must transform or get involved in LED is already indisputable fact.

“The overall profitability of the industry is not optimistic. The upper, middle and lower reaches are facing their own problems. To say that transformation is the first thing to transform from the mind.” Dr. Zhang Xiaofei, Chairman of Gaogong LED, pointed out at the 2014 High-tech LED Annual Meeting.

He believes that the elimination rate of downstream industries will accelerate, traditional lighting companies still dominate the domestic sales, the transformation speed exceeds expectations, LED proportion will increase from 40% in 2014 to 60%.

At this stage, traditional lighting companies such as Sunshine Lighting, Sanxiong Aurora, Jiamei Lighting, Foshan Lighting, NVC Lighting, etc. are all rapidly transforming into LEDs. The biggest advantage of traditional lighting transformation LEDs is the accumulation of brand awareness.

As for the importance of the brand, Sun Guangguang, the general manager of Sunlight Lighting, has his own insights. He pointed out at the 2014 High-tech LED Annual Conference--"On the Industry Strategy" theme, "Brand=Quality+Quality+Character, Low-priced and low-quality products lose character, only considering that price is the embodiment of single value, price positioning determines taste; attitude determines quality. After price is reasonable, brand is more influential than price."

Industry insiders told reporters that there are three main advantages to traditional transformation LED companies:

First, brand qualification. That is to say, brand awareness. After all, traditional veteran companies have been working hard in the channel for many years, and the sales outlets are relatively sound, and the number is often thousands. Some brands are designated partners in the minds of distributors and engineering companies.

Second, mastery. The marketing policies of traditional lighting companies have been matured after years of tempering, close to the market demand, and the image of monopoly is also deeply rooted in the hearts of the people.

Third, quality assurance. The traditional veteran enterprises have guaranteed the quality of their products, the marketing team is relatively large, and the after-sales service is relatively perfect.

However, many dealers do not have much confidence in the transformation of LEDs in traditional lighting companies. "The price is not in the market, the product strategy is too slow" is the word that dealers are most ill.

In this regard, some insiders pointed out that if Foshan Lighting wants to win the market through price wars, this method may have some effect in the traditional lighting era, but it does not necessarily work in the LED era. Because with the price reduction of LED chips and the improvement of performance, the price of LED lighting products has been converging with traditional lighting products.

In fact, many traditional lighting companies feel the pressure of operation. Take NVC lighting as an example. In the traditional era, NVC lighting may have brand advantages, but in the LED era, its brand advantage will gradually weaken.

On the other hand, in the era of LED lighting, many companies are involved. Traditional lighting companies will face multiple competitive pressures.

The LED technology of emerging LED lighting companies such as Mulinsen and Changfang is relatively mature, and the price advantage is gradually reflected. They will be direct competitors of traditional lighting companies.

At the same time, BYD, TCL, Midea and other large companies have also begun to intervene in the LED lighting market. Their financial strength is strong and will directly threaten traditional lighting companies.

Many companies have been involved in the LED lighting market, and the share of the lighting market is relatively small, which is why manufacturers have complained about the direct factors of overcapacity in the lighting market.

"Enterprise transformation and upgrading is imminent. In the independent innovation and mergers and acquisitions, it has become the most obvious two roads facing the enterprise. M&A, from domestic to foreign, this is the breakthrough of our industry, our time is actually not much." Zhang Xiaofei The doctor pointed out.

Micro Coreless Motor product introduction:

Micro Coreless Motor in structure broke through the traditional motor rotor structure, USES is no rotor, also called the hollow rotor cup type.Hollow cup motor with brush and brushless divides into two kinds, brush with hollow cup motor rotor iron core, without brush hollow cup motor stator iron core.Winding adopts delta connection.


Coreless Motor


Function:  fast speed, suitable for aircraft model, electric toothbrush,USB fan and other products.
Coreless Motor

Characteristic: the volume is 6MM 7MM fast.
Features: small size, fast speed, dc high speed motor starting voltage 0.6v is not possible for other motors.Wear shaking head, strong vibration feeling.

Coreless Motor


Operating temperature range:

Micro Coreless Motor should be used at a temperature of -10~60℃.

The figures stated in the catalog specifications are based on use at  ordinary room temperature catalog specifications re based on use at ordinary room temperature  (approximately20~25℃.

If a Micro Coreless Motor is used outside the prescribed temperature range,the grease on the gearhead area will become unable to function normally and the motor will become unable to start.Depending on the temperature conditions ,it may be possible to deal with them by changing the grease of the motor's parts.Please feel free to consult with us about this.


Storage temperature range:

Hollow cup motor should be stored ta a temperature of -15~65℃.

In case of storage outside this range,the grease on the gearhead area will become unable to function normally and the motor will become unable to start.


Service life:

The longevity of hollow cup motor is greatly affected by the load conditions , the mode of operation,the environment of use ,etc.Therefore,it is necessary to check the conditions under which the product will actually be used .The following conditions will have a negative effect on longevity.Please consult with us should any of them apply.

●Use with a load that exceeds the rated torque

●Frequent starting

●Momentary reversals of turning direction

●Impact loads

●Long-term continuous operation

●Forced turning using the output shaft

●Use in which the permitted overhang load or the permitted thrust load is exceeded

●A pulse drive ,e.g.,a short break,counter electromotive force,PWM control

●Use of a voltage that is nonstandard as regards the rated voltage

●Use outside the prescribed temperature or relative-humidity range,or in a special environment.

●Please consult with us about these or any other conditions of use that may apply,so that we can be sure that you select the most appropriate model.


when it come to volume production,we're a major player as well .each month,we rurn out  600000 units,all of which are compliant  with the rohs directive.Have any questions or special needed, please contact us, we have the engineer group and best sales department  to service to you Looking forward to your inquiry. Welcome to our factory.

Coreless Motor

Micro Coreless Motor

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