Apple once again aspires to the most valuable brand

According to CNN Business report on October 9, Apple (101.02, 0.22, 0.22%) company in the United States has surpassed Google (560.88, -11.62, -2.03%) (Google) for the second consecutive year to become the world's most valuable brand. According to the “Global Best Brands” annual report, only Apple and Google’s brand value has exceeded 100 billion US dollars.

The rankings published by Interbrand Consulting mainly consider three factors: the financial performance of branded products, the ability of products to influence consumer purchasing decisions, and the ability of the brand to drive price increases. The Apple brand has been evaluated to have a market value of US$118.9 billion and its value has increased by approximately 21% annually. In contrast, Google Inc.’s brand was assessed at US$107.43 billion, a decrease of 15% from last year.

In addition, Huawei, which represents China's telecommunications giant, also entered the ranking for the first time on behalf of China.