BAT giants set off a "cross-border car" battle for car networking is becoming increasingly fierce

With the continuous development of the automobile market, consumers' demand for automobile service and marketing requirements for automobile services have evolved from simple consumption to individualized and humanized consumption. The rapidly growing Internet of Vehicles has become a new round of feast in the giants' plates with its hundreds of billions of scale and Internet characteristics. The three giants of BAT have entered the field of car networking, and they have set off a wave of “cross-border car-making”. The battle for car networking is becoming increasingly fierce.

BAT giant "cross-border car" battle for car networking is becoming increasingly fierce

Baidu is the early layout of the BAT on the Internet of Vehicles. Baidu has been combined with the automotive industry for the sake of doing maps. As early as 2014, Baidu launched Carnet to realize the interconnection between “people, cars and mobile phones”. In September 2015, Baidu disclosed the car networking strategy and launched the car networking product - Baidu CarLife. Currently CarLife has been applied to the products of Excelle and Huayang, and Beijing Hyundai Tucson has also been pre-installed. At the same time, Baidu also integrates Baidu map, Baidu search and other services, layout MyCar vehicle private cloud, CODriver intelligent voice co-driver and CarGuard car guards and other three OEM solutions. Baidu's firm car networking strategy is the software + platform road.

In 2014, Alibaba acquired Goldtech, which has great advantages in mobile clients with maps and navigation software, which indicates that Ali has extended its reach to the automotive field. In April 2015, Alibaba and the company's leading company in the field of car navigation information systems, Shenzhen Luchang Technology Co., Ltd. jointly launched YunOS intelligent car navigation. In April 2016, the Internet car jointly created by Ali and SAIC Group was unveiled.

As one of the three giants of BAT, Tencent released the car hardware road treasure for the first time in 2014. Through this product, the owner will be able to analyze the fuel consumption and vehicle condition of the current vehicle through Lubao, and display the road condition and other information in real time. In September 2015, Tencent launched its car networking strategy: Tencent's open car platform, including MyCar service, car link APP and car link ROM.

Not satisfied with the small troubles, BAT has to be a car networking platform, no doubt, BAT's appetite should not be underestimated, but there are different understandings and strategies on how to effectively build a platform to maximize profits. Baidu uses a mobile phone interconnection solution, and Ali chooses to cut in from the system, while Tencent goes hand in hand.

Baidu uses CarLife as the core platform of the Internet of Vehicles, supplemented by MyCar cloud computing services. CarLife's predecessor was CarNet, which was implemented by means of mobile phone projection to achieve content on the car. Compared with other interconnection solutions, Baidu CarLife and the vehicle are more deeply integrated, not only supporting touch screen and voice control, but also through the control buttons on the vehicle. Can interact. MyCar is responsible for collecting vehicle information and providing car owners with customizable vehicle management solutions.

The core of Ali's car networking platform is YunOS. For the car (car navigation) environment, Ali has optimized YunOS and released YunOSforCar. There is no small change in content or UI, and the core of YunOSforCar can be equipped with others. The hardware of the YunOS platform interacts. As long as users use other products of the YunOS system, such as mobile phones, they can enjoy resource sharing, which is similar to the mobile phone interconnection.

And Tencent's car networking product array not only has a system - vehicle ROM, but also a mobile phone interconnection - car linked APP. However, compared with Ali YunOS, Tencent's vehicle ROM is just a mild system, or just a simple UI interface. In order to make it easier to operate in driving, the core of the car networking function is still provided by the car association APP. However, Tencent has never forgotten its social advantages. It has access to the MyCar module in QQ and WeChat to realize human-car interaction.

Car networking product one: car phone mapping

Baidu and Tencent have launched the "car phone mapping" car networking products, the former named "Baidu CarLife", the latter named "Tencent Internet APP." Ali did not introduce such products.

Car networking product 2: car system

Baidu, Tencent, Ali, only Ali has its own car system, called "Ali YunOSforcar", and it is a completely built system, not based on the now popular Android system.

Car Networking Product 3: Vehicle Private Cloud Service Platform

Baidu, Tencent, and Ali all have car network products that are “car private cloud service platforms”.

Internet giant BAT has turned its attention to the Internet of Vehicles, and their respective products have been successively launched, which has brought about a resurgence in the already hot car networking market. Internet giants carrying the advantages of networking will surely bring new development momentum to the most traditional manufacturing industry in the automotive era. At present, the Internet of Vehicles has become a key area of ​​competition in the industry. With the promotion of all parties, the firepower is fully opened, and it is expected to become another 10 million-level market after the smartphone.

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