Beware of the collapse of the company's "circle money" trend

â–¡ Text / reporter Lu Ben

A few days ago, the reporter of the newspaper "Exposure Taiwan" received a complaint from Mr. Li of Anhui Hefei. Mr. Li said that a lighting manufacturer in Guzhen, which has cooperated for many years, received the order of nearly RMB 10,000 from Mr. Li, and after several times of unsuccessful attempts, he began to disappear. Finally, the phone was not answered. Since mid-March this year, the "Exposure Desk" reporter has received many cases similar to Mr. Li's situation. From these cases, it is different from the past.
From the analysis of the situation reflected in the previous cases, generally concentrated in the downstream enterprises in the industry owed the upstream enterprise's purchase price, such as the distributor's default on the dealer's payment, the dealer's default on the agent's payment, the agent's default on the manufacturer's payment, the manufacturer's default on the accessory manufacturer's payment, accessories The manufacturer defaulted on the payment of the raw materials manufacturer, as well as the freight payment, the payment of the arrears, the opening of the empty cheque and the promissory note, the malicious payment of the payment, the flight of the money, and so on. In addition, there are many disputes caused by improper product quality or after-sales service.
From the many case studies received this time, there are striking similarities. That is, the manufacturer uses a similar "factory recently launched a new series of products, there are many aspects of preferential sales policies", "we are so familiar, you pay half (or part of the booking), we will ship you immediately" The reason is to urge the dealer to quickly pay the money to the manufacturer, and most of the transactions are carried out in the form of bank cash postings. However, after the manufacturer receives the payment, it will do the push for a variety of reasons, extend the delivery time, until the delivery is not made, and the last call is no longer received.
According to the reporter's first-line survey data, such manufacturers are mostly small lighting manufacturers, concentrated in the Zhongshan area. Its brand awareness and market share are not high. Moreover, similar cases are not rare. This is obviously a fraudulent event with planned premeditated plans. So why is there such a similar situation in the same period?
According to the analysis of the reporter's investigation, this has an important relationship with the recent macro-environmental changes in SMEs and the deteriorating operating conditions. In recent years, with the emergence of the appreciation effect of the renminbi, the adjustment of the export tax rebate policy, the improvement of environmental costs, and the rising prices of energy, raw materials, land, labor, etc., and the intensification of market competition, after superimposing various reasons, the Pearl River Delta has been completely subverted. The original development advantages of the enterprise. In addition, the industry's sales profit margin is further reduced, and some of the less efficient small manufacturers will withdraw from the industry because they cannot afford to lose money.
From another point of view, in the Chinese lighting industry during the transition and integration period, it is inevitable that some small manufacturers will withdraw from the competition stage. The phenomenon of such "malicious fraud" that occurred this time is related to the "funding chain break" caused by the small and medium-sized enterprises' own business problems in the past, which leads to significant differences in corporate closures. Macroscopic factors such as raw material price increases account for the main factors. According to the statistics of the Hong Kong Trade Development Council, there were more than 10,000 enterprises closed down in Guangdong in 2007. At the same time, the domestic distributors have to pay attention to the peak season of domestic replenishment and purchase. At the same time, domestic distributors must have sufficient vigilance.
The author believes that for enterprises and responsible persons, the "legal network is restored, not leaking," the result of this can only be "self-digging graves." Losing the credibility does not say that the future life path will permanently bear the nickname of "fraud". For dealers, choose a more famous brand manufacturer in the market, do not want to be cheap, after the on-site inspection of the production and operation scale of the manufacturers, should sign a formal and effective legal written contract for future troubles. If there is a similar situation, you should "think twice and then go", and then make a plan after determining the truth. In addition, we should try our best to choose the manufacturer of "I recommend?; I am responsible" in this newspaper to increase the credit guarantee.
Editor: Lu Zuhui Typography: Lai Xinchao refers to: Peng Anjun final review: Yao Xiaohong

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