"Lights" ancient town: never slacken brand building
Introduction: Comrade Deng Xiaoping once said, "We must have our own fist products. If we want to be able to create Chinese brands, we will be bullied."
With the tide of market economy development, the ancient town government has explored a development path of “famous brand strategyâ€. In recent years, it has vigorously promoted “China Lighting Capitalâ€, “China? Guzhen International Lighting Fairâ€, “Guzhen Lighting†and Guzhen Lighting Enterprise Strive for the construction of the famous brand "four brands". At present, Guzhen has obtained 2 Chinese famous brand products, 7 national inspection-free products, 6 Guangdong famous brand products, and 6 famous trademarks in Guangdong Province. A total of 11 enterprises have won the above awards.
International lighting to see China, Chinese lighting to see the ancient town! Nowadays, in the world of lights and the ocean of lights, one of the most popular words is "brand building." In fact, "brand building" is not an avant-garde, fashionable word, so why can it get so much attention now? What is the significance of brand building for the ever-growing lighting and lighting industry? This is also the focus of many lighting media. On this topic, the relevant leaders in the lighting industry have expressed their personal views.
The intangible power of brand building to the lighting industry
The executive vice president of the Guangdong Chamber of Commerce in Sichuan, the president of the Lighting Electrical Appliances Branch, and the chairman of Zhongshan Meiyi Lighting Co., Ltd., said that I think brand building is a very meaningful thing. As an industry, the lighting industry not only has domestic friends but also foreign friends. Why do foreign friends come to the ancient town? This embodies a problem. No one in the old town will think that there will be so many foreigners coming to the ancient town today. This means the meaning of the brand. Tao Lian believes that brand is a kind of information, and this kind of information is like everyone else. Each of us has our own image and has its own logo. Because the ancient town has a very accurate positioning, mainly to do the lighting, this has a situation of gathering business. How to make the lights? This is related to brand issues, which requires all the industry to work together to build this brand. This is also a concentrated expression of the importance of the brand.
It’s harder to build a brand to keep the brand harder.
Lu Songqing, the secretary-general of Guzhen Lighting Appliance Association, believes that the construction of the brand is actually "people are afraid of being famous, pigs are afraid of strong". In the 70s, since the ancient town was lighting, no one knows that the ancient town will become the lighting capital of today. The ancient town people, and the ancient town people who started their own business, everyone has become a family, working together and working together to have the situation today. Nowadays, a large number of well-known enterprises, such as Huayi, Op, Winball, etc., are now famous, thus achieving the title of “Lights†in the ancient town. The so-called entrepreneurship and hard work is more difficult, from point to face, from small to large, from grasping the quantity to grasping the quality, to continue to consolidate the glorious title of our lighting capital.
Click to enter the 2006 China? Guzhen International Lighting Fair.
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