Wenzhou lamps "absorb" solar energy into an upgrade trend
Chint's high-profile entry into the solar industry seems to open a new industry for Wenzhou private enterprises. Previously, Zhejiang Osram Lighting Co., Ltd., because of its "Lipuer" lighting brand sold well, has customers demanding new demand for solar lamps, and is preparing to expand the industrial chain. In fact, Wenzhou lighting companies have been actively involved in the development and production of solar lamps in recent years. According to industry insiders, Wenzhou lamps have become a trend of “absorbing†solar energy and will become the direction of industrial upgrading.
Additional customer needs
“In early 2006, a German customer, NASLADIN, made an additional demand after placing a normal order, hoping to add a large number of orders for solar lamps in the same period, amounting to USD 1 million.†Director of Zhejiang Osram Lighting Co., Ltd. Chang Wang Renle said that since then, customers in South Africa or other European countries have often proposed such “extra demandâ€, and the amount of each order is very impressive.
But these extra orders are ultimately difficult to implement. Wang Renle said that these customers who proposed “extra demand†are long-term partners of the “Lipor†brand, and they have a strong sense of identity and loyalty to the brand. He said that although he intends to expand the solar production line, it is difficult to achieve due to limited production sites. At the same time, the current production capacity has not met the market demand.
"But as early as October next year, the purchase of solar lighting orders will not be an additional demand." Wang Renle revealed that its new plant in the Binhai Park will be put into use early next year. According to the plan, two solar lighting production lines will be added. At present, preparations for equipment, technology, and personnel are being carried out in an orderly manner.
The direction of industrial upgrading
A few years ago, Wenzhou's lighting enterprises were in a large number of outflows, and the industry's development was temporarily in a downturn. Some of the backbone lighting companies that have been sticking to it often talk about the industry's revitalization plan, and the result is often a puzzle. At the moment, the lighting companies that first “absorb†solar energy have let people see the direction of this industry upgrade.
"Technological content has increased, product added value has increased, overseas market demand is huge, and the benefits are very good." Zhengzhou Union, vice president of Wenzhou Lighting Chamber of Commerce, said that the combination of solar energy and energy conservation and environmental protection is the upgrading direction of this industry.
It is understood that the current market demand for solar lamps is basically abroad, especially in Europe and the United States.
Wang Renle analyzed that developed countries in Europe and the United States have different levels of subsidies for promoting such energy-saving and environmental protection industries. Under normal circumstances, he does not teach him an example: for example, in a certain place in Germany, a household uses solar energy and wind energy to supply electricity by themselves. The circuit is connected to the national grid. The state first subsidizes 40% of the input cost, and the excess electricity can be directly sold to the country. This is undoubtedly the reason for the surge in demand for solar lamps in overseas markets.
The Wenzhou lighting industry introduces solar energy to achieve transformation and upgrading. This point, the industry peers are quite certain. Chen Fangyi, chairman of Zhejiang Junhao Technology Co., Ltd. believes that for the Wenzhou lamps that are being revitalized, powerful enterprises should take the lead in getting out of the new world.
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