2009 global LED market 5 major trends
In 2009, the global LED market has five major trends. Back in time, global energy prices have risen in early 2008. Energy-saving advantages LED has become a star industry that the public is optimistic about, and new manufacturers are constantly entering the LED industry. In-house manufacturers are optimistic about the penetration of LED in the lighting market and LCD backlight market, and continue to expand production. In an optimistic market situation, the third quarter of 2008 was affected by the global economic melt and tsunami, and the market demand was frozen in an instant. In addition to the optimism of emerging markets such as lighting, the Christmas lights, small-size display backlights and other existing markets It also showed a decline due to the decline in consumer purchasing power.
Due to the slowdown in demand, it is difficult to consume the capacity expanded at the beginning of the year, resulting in a huge downward change in the unit price of the product. The overall market sentiment has turned from prosperity to decline. Fortunately, the market growth in the first half of the year has offset some of the negative effects of the market recession in the second half of the year. Impact, the global LED market in 2008 increased slightly by 3% from 2008, reaching US$6.76 billion.
2009 LED industry development trend outlook
1. The market shows negative growth
Affected by the global financial tsunami, consumer spending power has fallen sharply, delaying or reducing the purchase of related electronic products. Companies are also reducing advertising spending and capital expenditures, which will make LED market demand slip. Take the Christmas string as an example. In the past, the European and American markets always purchased new lights every year, creating about a few billion yuan of Christmas business opportunities each year. However, in 2008, affected by the financial turmoil, consumers repeatedly used products purchased in 2007 or Reducing the number of purchases has caused the Christmas string market to shrink sharply in 2008, and this market phenomenon is expected to continue in 2009.
Although the negative impact is so great, the saturation of LEDs in the LCD market is quite low. And LED has the characteristics of energy saving, multi-color, long life, etc., which is conducive to creating new selling points of products, which will enable system manufacturers to actively use LEDs to attract consumers' attention and consumption. Driven by such emerging markets, it will reduce the negative impact of the global economic recession. It is estimated that the global LED market will reach 6.7 billion US dollars in 2009, a slight decline of 1% compared with 2008.
2. Government investment to drive market demand
In order to save the global economic climate, governments continue to expand investment in public construction, hoping to drive economic growth. Among all kinds of public construction investment, including streetlights, urban landscape lighting, indoor and outdoor lighting of public buildings, etc. are the key points of government investment, such as China's ten-city plan (click to see more information on ten cities), the United States LED City plans, the US Department of Defense installed LED lighting in the Pentagon, etc., such plans will become one of the key to leading the LED industry through the economic winter. In many public engineering markets, LED street lights are currently the focus of development. The main reasons are: 1. The price of LED street lamps has dropped sharply, which has shortened the investment recovery period of LED street lamps, and 2. Street lamps are outdoor lighting. People can actually feel the LED street lamps. The effect and 3.LED street lamp technology development is relatively mature, so it has become the main promotion project for governments to promote LED lighting.
3. The unit price of the product continues to decline
For external environmental analysis, LEDs need to narrow the price gap with competitive light sources to expand the application market and market penetration. And the financial tsunami that broke out in 2008 caused a sluggish market demand growth in 2009, which led to more intense market price competition. With regard to the intrinsic environmental analysis, with the improvement of production technology and the improvement of process equipment, LED production costs continue to decline. Both internal and external environmental changes have driven the price of LED products to continue to decline. In 2008, the above factors driving the decline in the unit price of LED products will continue to affect the development of the industry, making the unit price of LED products continue to decline.
4. The lighting market will continue to grow
The recent decline in energy prices has led to a slowdown in demand for energy-saving or alternative energy such as LEDs and solar energy. However, under the premise of limited energy and endless demand, the prospects for such energy industries are still quite promising in the future. For the LED industry, the lighting market is the largest potential market, and as LED lighting efficiency increases, as well as government subsidies or incentives, more and more application fields use LEDs to replace traditional light sources. It is expected that the future development of LED in the lighting market will develop with the track of “public and private, first-come-first-serving, small and large, and point-to-faceâ€. It is predicted that the LED market for lighting will reach 630 million US dollars in 2009, an increase of 35% over 2008.
5. Standards are gradually formed to accelerate market applications
LED application fields continue to expand, and the structure, illumination principle and illuminating characteristics of LED light sources are different from traditional light sources. LED standard formulation has gradually been valued by the market. Governments and industry associations have actively invested in this field, with the United States developing the fastest. The US Department of Energy (DOE) released the Energy Star's solid-state lighting standard in September 2007. According to the specification, the luminous efficiency of the luminaire is divided into two stages. The highest luminous efficiency of the first stage needs to reach 35 lm/W; The stage must reach 70 lm / W level, its lighting refers to the general lighting fixtures, such as kitchen cabinet lights, table lamps, recessed lights, outdoor walkway lights, outdoor wall washers. In addition, DOE expects to adopt LED product standard "Energy Star Criteria for integral LED lamps" in July 2009, to make clearer specifications for lamps using LEDs as light sources, and also for LED Replace Market to specify that LED efficiency must be equal to or More than 25W incandescent lamps. Therefore, as LED lighting standards become more and more complete, manufacturers will gradually follow the standards that will accelerate the entry of LEDs into the market.
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