2014 Asia-Pacific OTT summit concludes risk and opportunity coexist
On November 26th 2014, 11 months have passed and the weather has entered the winter season. At the end of the year, today, November 11th, the 2014 Asia-Pacific OTT Summit was successfully concluded at the Shanghai International Convention Center. This is not the best time, but it is certainly not the worst time for the industry. This is an era in which both opportunities and challenges coexist.
First: OTT has become the direction of market development and is irreversible. Under the two-way influence of policy and technology, after experiencing industrial pains, the number of OTT TV users has increased rapidly, which is also an opportunity for manufacturers.
Second: Under the conditions of supervision, Radio and Television will actively provide content cooperation. After paying attention to copyright protection, more visual and audio resources will be created and available for users to watch. This will form a good circle of circulation.
Third: Big data has begun to be used in ratings surveys and behavior analysis. This prospect is also very broad. Reading the user's daily needs is the best example of starting from the user.
Fourth: In terms of policy orientation, China Radio and TV will lay DTMB wireless digital television transmission stations nationwide and vigorously promote the development of wireless TV so that the concept and reality of a nationwide network will be formed.
2014 is a special year. 2014 is also a year for the industry to face challenges. Whether in foreign countries or in China, the OTT industry has entered a new era of deep integration. Although the state has strict policies and requirements for the effective management and control of Internet TV business, and it has become more stringent in recent months, risks and opportunities are coexisting. This is a normative development and subsequent rapid and healthy development of related industries. A great opportunity.
Faced with this situation, how did our company decide? To this end, Xiao Bian specifically asked Shenzhen Huashengda Technology (SDMC), a digital video product production and R&D factory. The management of Huada Technology believes:
First: OTT has become the direction of market development and is irreversible. Under the two-way influence of policy and technology, after experiencing industrial pains, the number of OTT TV users has increased rapidly, which is also an opportunity for manufacturers.
Second: Under the conditions of supervision, Radio and Television will actively provide content cooperation. After paying attention to copyright protection, more visual and audio resources will be created and available for users to watch. This will form a good circle of circulation.
Third: Big data has begun to be used in ratings surveys and behavior analysis. This prospect is also very broad. Reading the user's daily needs is the best example of starting from the user.
Fourth: In terms of policy orientation, China Radio and TV will lay DTMB wireless digital television transmission stations nationwide and vigorously promote the development of wireless TV so that the concept and reality of a nationwide network will be formed.
Fifth: In addition to video, we must focus our attention on various ecosystems on the mobile OTT, broadcast OTT, OTT games, and OTT applications. It is also one of the key points not to abandon the video service as the core of the Internet TV, to join other value-added applications and industry applications, and to shift the core driving force to content and application services.
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