Do not cry apple! Apple Watch sales halved

Apple.com

Previously, Kantar Worldpanel ComTech had published a report on wearable devices in the United States and four EU countries (UK, Germany, France and Italy). Among them, 75% of U.S. consumers wearing wearable devices chose fitness wristbands, and the proportion of smart watches was only 12.2%. Among the four EU countries, only 6.6% of the younger partners choose to wear smart watches.

This tragic fact did not show up in the IDC data.

Techradar

On July 21, IDC announced the 2016 Q2 global wearable device market report. According to statistics, global Q2 shipments were 3.5 million units, down 32% from the 5.1 million units in the same period last year and the first year-on-year decline.

The "strike" suffered by the main force apple is most obvious. First, from the sales point of view, Apple's sales in the second quarter fell to 1.6 million, a decrease of 2 million; and from the perspective of market share, the last quarter was still dominant, accounting for 72%, but now dropped to 47%. However, despite this, Apple is still rolling over other brands.

IDC analyst Jitesh Ubrani said, “In the first half of 2016, consumers are watching the smartwatch.” Although WatchOS 3 is updated at this year’s WWDC conference, Apple Watch 2 has been “still obscure”. "It also failed to inspire consumers to buy new products.

Even so, Apple still holds the top spot for smart watches. Because Apple's shipments have fallen, the subsequent Samsung, Lenovo, LG, and Garmin have all changed and the shipment share has increased dramatically. . Do not cry at Apple, although shipments have fallen a lot, but the first spot is still yours.

Via businesswire head picture via techradar