觊觎 金 "Jin nine silver ten", who hit the first shot of Xiaomi TV?
In China's color TV market, the two months with the biggest sales promotion every year are in September and October, commonly known as “Golden 9 Silver 10â€. Today, this traditional sales season is approaching. In the face of aggressive aggressive Internet brands, is there any new game in the color TV industry?
According to the author's observation, no matter how the color TV industry's competition rules change, "cost-effectiveness" will always be the topic most concerned by Chinese consumers. Therefore, the “price cut†weapon is definitely the first to be adopted by the color TV industry during the promotional season of “Jin 9 Silver 10â€, followed by “hardware competition†and again “software and rich contentâ€.
At present, the growth of color TV market capacity is slow, color TV companies want to increase sales, in the stock market must grab share from competitors.
As the leading company in the Internet brand, Xiaomi TV recently held a limited-time special event of “watching the Olympics with Xiaomi, 4K TV down 700â€, and also presented Iqiyi one month VIP members (only millet and Xiaomi's home). The first shot before the arrival of the annual sales season began, and it began to erode the position of competing products.
Without a word, the main model actually dropped 700 yuan
No matter which country's consumers, they like good and cheap goods. Otherwise, it will not be able to explain why Wal-Mart and France’s National Carrefour have become global retail giants.
Xiaomi Company has a strong backer of millet TV. Its products have been sold at a normal price. However, seeing other brands doing nothing reduces the price of the brand name “great benefitsâ€, and finally they are unable to hold back. Lower 700 yuan - Millet TV 3 60 inches from 4999 yuan original price discount to 4299 yuan, straight down 700 yuan; millet TV 3 55 inches from 3999 yuan original price discount to 3299 yuan, straight down 700 yuan.
Millet TV's sales channel has always been dominated by online (electronic commerce), and the online channel itself has shown a trend of rapid growth.
In recent years, the color TV market has been presenting online and offline "fighting and blazing two heavy days." In 2016, the economy went further downwards, and the volume of retail sales in the offline TV market declined. According to the retail monitoring data of the China Yikang line, in the first half of 2016, retail sales of color TVs fell by 15.4% year-on-year. However, unlike the sharp decline in off-line market sales, the online market is still bucking the market and becoming a bright spot for the entire color TV industry. In the first half of 2016, online color TV market sales increased by 43.7% year-on-year, and online sales accounted for more than 30% of the overall color TV market. This is a milestone event.
Consumers shopping on online channels are highly sensitive to color TV prices because of the convenience of price comparison. The reason why the 55-inch and 60-inch models of the two main models of the TV series of the Millet TV series are to be greatly reduced in price is precisely to cater to consumers' "good quality and low price" mentality.
It is always the positioning of Xiaomi TV that we insist on quality strategy while not pursuing profiteering. Millet's "high allocation with low prices" and continuous innovation, in fact, is locking in the "rising young people", to seize the current market cake, but also for the future to pave the way.
Pursuit of "three highs", hardware is the cornerstone of survival and development
For Xiaomi TV, hardware is the cornerstone of survival and development.
In terms of competition in the industry, the main reason why Internet brands have been criticized is to despise hardware performance and lack technical skills. Some Internet brands, due to their opportunistic mentality and weak technical research and development strength, have taken the work of cutting corners to bring color TV products to the market, leaving a bad reputation among consumers. Since the beginning of the TV industry, Xiaomi TV has been pursuing "three highs" on the hardware: high configuration, high quality, and high performance.
Recently, Xiaomi TV conducted an on-site dismantling activity at the Xiaomi House in Wucai City, Beijing. From the perspective of the dismantling of the scene on the same day, it attracted a lot of passers-by watching. Many people witnessed the dismantling process with intense curiosity. This is the main demolition of the main millet television is currently the main push 55-inch and 60-inch two star products, these two products belong to the millet TV 3 series, using split design, the appearance of exquisite ultra-thin. The whole process of dismantling is also very simple. Just use a screwdriver to unscrew the fixing screws to open the rear cover of the panel and the main housing. The high level of integration makes the internal layout of the two products of the Xiaomi TV Series 3 very simple. The layout of the motherboard connection lines is clear. The solder joints of the motherboards are also very neat. It can be called a work of art, and the media and the audience are amazed.
Products such as split TV, surface TV, ultra-thin TV, and large-screen TV can be said to be the most technically demanding product types in TV product categories. TV manufacturers want to do industrial design, quality rendering, and audio calibration. To better results must be time-consuming and laborious. Therefore, high-end flagship products not only represent the product itself, but also try to convey a voice to the outside world - hardware technology is not a shortcoming of the Internet brand, hoping to gain industry and user acceptance.
And Xiaomi TV has done a great job with the above product lines. Millet TV has always insisted that "only one product with the same size," the implementation of quality strategy, do not engage in "sea tactics", this benefit can be focused on doing a good job of products, reduce inefficient investment and waste of resources, reduce product costs. Therefore, every time Xiaomi TV launches new products, consumers are full of expectations in terms of product configuration, functions, appearance, and cost performance.
The software and content are the "killer" of cities.
Hardware competition alone is certainly not enough to kill the enemy in the color TV market. The software and content are the "killer" of Xiaomi TV's attack on cities.
With huge amounts of money, huge manpower, and massive technological R&D resources, Xiaomi TV constantly enriched and improved its software and content and gradually distanced itself from competitors. At present, Xiaomi TV has made great achievements in software and content.
The secret weapon that allows users to stick to millet TVs is Xiaomi TV's quality content. Currently, Xiaomi TV has fully integrated the content of the top ranked video site iQIYI, the second-ranked video site Tencent Video, and all the content of Mango TV, which is the first in the variety show, in the movie, Absolute resource advantages in various fields such as TV dramas and variety shows. In terms of movies, the total number of movies on the Xiaomi TV platform exceeded 8,000, of which Hollywood had over 2,500 movies. In terms of TV dramas, Xiaomi TV has assembled the hottest hit series, with Q1 2016 ratings TOP30 and Xiaomi TV on line 27. In terms of variety, documentary, sports, and other resources, Xiaomi TV also has a strong reserve. During the European Cup that just passed, Xiaomi TV broadcasts free and broadcasts all 51 exciting events for rice noodles.
Recently, Xiaomi TV also announced that it will join PPTV Poly Sports to present the new season La Liga. Starting from the early morning of August 20th, Beijing time, it will provide the broadcasters of millet TV and millet boxes with the 2016-2017 season La Liga. And on demand.
As the leading brand of Internet smart TV, Xiaomi TV has exceeded 15 million in the number of TV terminal users (including Xiaomi box), with an average daily boot rate of 68%, far higher than the TV industry average, huge user size and active users. The interaction has attracted more and more content parties to work together with Xiaomi TV to achieve win-win cooperation, to leverage the advantages of the platform and to create a content ecosystem.
More and more companies are realizing that with the change of market environment and consumer groups, it is necessary to shift from the past “product operation†thinking to “user operation†thinking. So how to operate the user, how to lock the user, improve user stickiness, this is a major issue.
The “Golden 9 Silver 10†business opportunities of millet TV have always been user-oriented, taking major models to cut prices, and continuing to break through in terms of hardware, software, and content, targeting young consumer groups and continuously improving the user experience to the entire color TV industry. The first shot before the advent of the annual promotional season was launched to achieve the goal of rewriting the competitive landscape of the color TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to the author's observation, no matter how the color TV industry's competition rules change, "cost-effectiveness" will always be the topic most concerned by Chinese consumers. Therefore, the “price cut†weapon is definitely the first to be adopted by the color TV industry during the promotional season of “Jin 9 Silver 10â€, followed by “hardware competition†and again “software and rich contentâ€.
As the leading company in the Internet brand, Xiaomi TV recently held a limited-time special event of “watching the Olympics with Xiaomi, 4K TV down 700â€, and also presented Iqiyi one month VIP members (only millet and Xiaomi's home). The first shot before the arrival of the annual sales season began, and it began to erode the position of competing products.
Without a word, the main model actually dropped 700 yuan
No matter which country's consumers, they like good and cheap goods. Otherwise, it will not be able to explain why Wal-Mart and France’s National Carrefour have become global retail giants.
Xiaomi Company has a strong backer of millet TV. Its products have been sold at a normal price. However, seeing other brands doing nothing reduces the price of the brand name “great benefitsâ€, and finally they are unable to hold back. Lower 700 yuan - Millet TV 3 60 inches from 4999 yuan original price discount to 4299 yuan, straight down 700 yuan; millet TV 3 55 inches from 3999 yuan original price discount to 3299 yuan, straight down 700 yuan.
Millet TV's sales channel has always been dominated by online (electronic commerce), and the online channel itself has shown a trend of rapid growth.
In recent years, the color TV market has been presenting online and offline "fighting and blazing two heavy days." In 2016, the economy went further downwards, and the volume of retail sales in the offline TV market declined. According to the retail monitoring data of the China Yikang line, in the first half of 2016, retail sales of color TVs fell by 15.4% year-on-year. However, unlike the sharp decline in off-line market sales, the online market is still bucking the market and becoming a bright spot for the entire color TV industry. In the first half of 2016, online color TV market sales increased by 43.7% year-on-year, and online sales accounted for more than 30% of the overall color TV market. This is a milestone event.
Consumers shopping on online channels are highly sensitive to color TV prices because of the convenience of price comparison. The reason why the 55-inch and 60-inch models of the two main models of the TV series of the Millet TV series are to be greatly reduced in price is precisely to cater to consumers' "good quality and low price" mentality.
It is always the positioning of Xiaomi TV that we insist on quality strategy while not pursuing profiteering. Millet's "high allocation with low prices" and continuous innovation, in fact, is locking in the "rising young people", to seize the current market cake, but also for the future to pave the way.
Pursuit of "three highs", hardware is the cornerstone of survival and development
For Xiaomi TV, hardware is the cornerstone of survival and development.
In terms of competition in the industry, the main reason why Internet brands have been criticized is to despise hardware performance and lack technical skills. Some Internet brands, due to their opportunistic mentality and weak technical research and development strength, have taken the work of cutting corners to bring color TV products to the market, leaving a bad reputation among consumers. Since the beginning of the TV industry, Xiaomi TV has been pursuing "three highs" on the hardware: high configuration, high quality, and high performance.
Recently, Xiaomi TV conducted an on-site dismantling activity at the Xiaomi House in Wucai City, Beijing. From the perspective of the dismantling of the scene on the same day, it attracted a lot of passers-by watching. Many people witnessed the dismantling process with intense curiosity. This is the main demolition of the main millet television is currently the main push 55-inch and 60-inch two star products, these two products belong to the millet TV 3 series, using split design, the appearance of exquisite ultra-thin. The whole process of dismantling is also very simple. Just use a screwdriver to unscrew the fixing screws to open the rear cover of the panel and the main housing. The high level of integration makes the internal layout of the two products of the Xiaomi TV Series 3 very simple. The layout of the motherboard connection lines is clear. The solder joints of the motherboards are also very neat. It can be called a work of art, and the media and the audience are amazed.
Products such as split TV, surface TV, ultra-thin TV, and large-screen TV can be said to be the most technically demanding product types in TV product categories. TV manufacturers want to do industrial design, quality rendering, and audio calibration. To better results must be time-consuming and laborious. Therefore, high-end flagship products not only represent the product itself, but also try to convey a voice to the outside world - hardware technology is not a shortcoming of the Internet brand, hoping to gain industry and user acceptance.
And Xiaomi TV has done a great job with the above product lines. Millet TV has always insisted that "only one product with the same size," the implementation of quality strategy, do not engage in "sea tactics", this benefit can be focused on doing a good job of products, reduce inefficient investment and waste of resources, reduce product costs. Therefore, every time Xiaomi TV launches new products, consumers are full of expectations in terms of product configuration, functions, appearance, and cost performance.
The software and content are the "killer" of cities.
Hardware competition alone is certainly not enough to kill the enemy in the color TV market. The software and content are the "killer" of Xiaomi TV's attack on cities.
With huge amounts of money, huge manpower, and massive technological R&D resources, Xiaomi TV constantly enriched and improved its software and content and gradually distanced itself from competitors. At present, Xiaomi TV has made great achievements in software and content.
The secret weapon that allows users to stick to millet TVs is Xiaomi TV's quality content. Currently, Xiaomi TV has fully integrated the content of the top ranked video site iQIYI, the second-ranked video site Tencent Video, and all the content of Mango TV, which is the first in the variety show, in the movie, Absolute resource advantages in various fields such as TV dramas and variety shows. In terms of movies, the total number of movies on the Xiaomi TV platform exceeded 8,000, of which Hollywood had over 2,500 movies. In terms of TV dramas, Xiaomi TV has assembled the hottest hit series, with Q1 2016 ratings TOP30 and Xiaomi TV on line 27. In terms of variety, documentary, sports, and other resources, Xiaomi TV also has a strong reserve. During the European Cup that just passed, Xiaomi TV broadcasts free and broadcasts all 51 exciting events for rice noodles.
Recently, Xiaomi TV also announced that it will join PPTV Poly Sports to present the new season La Liga. Starting from the early morning of August 20th, Beijing time, it will provide the broadcasters of millet TV and millet boxes with the 2016-2017 season La Liga. And on demand.
As the leading brand of Internet smart TV, Xiaomi TV has exceeded 15 million in the number of TV terminal users (including Xiaomi box), with an average daily boot rate of 68%, far higher than the TV industry average, huge user size and active users. The interaction has attracted more and more content parties to work together with Xiaomi TV to achieve win-win cooperation, to leverage the advantages of the platform and to create a content ecosystem.
More and more companies are realizing that with the change of market environment and consumer groups, it is necessary to shift from the past “product operation†thinking to “user operation†thinking. So how to operate the user, how to lock the user, improve user stickiness, this is a major issue.
The “Golden 9 Silver 10†business opportunities of millet TV have always been user-oriented, taking major models to cut prices, and continuing to break through in terms of hardware, software, and content, targeting young consumer groups and continuously improving the user experience to the entire color TV industry. The first shot before the advent of the annual promotional season was launched to achieve the goal of rewriting the competitive landscape of the color TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.