Asus GIGABYTE to start war again: motherboard warranty has been extended to 4 years

It seems that the purely price war approach is not enough. Following the price reduction promotion, ASUS and Gigabyte, the first-tier motherboard makers, will put the main battlefield of competition on after-sales service to gain market share.

With strong confidence in its own product QC, Gigabyte just announced a few days ago to extend the warranty period for most motherboards to 4 years, which is a year longer than the corresponding time of most competitors in the market, to attract consumption. By. The biggest competitor is naturally not far behind. ASUS soon launched a corresponding countermeasure after signing up: Log in to the official website to register and upgrade the four-year warranty. According to internal information from the motherboard manufacturer, the strategy of increasing the warranty period will greatly increase the investment cost of the mainboard business. Other competitors have been seriously affected by the price war between the two giants of the motherboard industry. The gap will be extended after the free extended warranty policy is proposed. getting bigger.

Sources also pointed out that the motherboard is still the largest source of revenue for Asustek. The revenue from the mainboard business accounted for more than half of Asustek's total revenue in the first half of the year. Therefore, even at a greater cost, Asustek will also need to prevent Gigabyte from overtaking its own pace and reach the target of 6 million shipments in the third quarter and 23 million motherboard shipments in 2011. Sources predict that the competition between Asustek and Gigabyte will force some small-motherboard makers to be forced out of the market in 2012.