OTT changes to change

Near the end of the year, under the backdrop of Internet TV's crazy enclaves, how will IPTV in the “downturn” continue to move forward? How will all parties in the industry chain make IPTV bigger and stronger? How can smart households in the direction of IPTV develop? The smooth evolution of the joint efforts of all parties is the focus of attention of all parties in the industry. What is the attitude of Huanwang, the first enterprise in the smart TV industry, to face the current situation?


In 2014, streaming media Sanya said that the “IPTV Evolution to Smart Homes, Oversight of OTT TV Changes” summit forum was successfully held. Since June 2014, a series of rectification orders by the SARFT has given a slam to the OTTTV industry that drove in the past two years: the offline Internet TV has moved back to seeing it, the APP has gone offline, the content has dropped off, and the licensees have approved it. ......The video resources in the TV and the box have been drastically reduced, and many video APPs have disappeared in the app store. Both inside and outside the industry have shouted that this is the most severe in the history of Chinese OTT TV industry development. Supervision. How to tap the development opportunities for OTT TV under severe regulatory policies?

As a representative of the smart TV industry, Huan Wang CEO Wu Shenggang elaborated the development pattern and development trend of the smart TV industry, and introduced the current orientation and development direction of Huan Wang. In the current situation, he explained smart hardware and smart TV. The scenes of family life are presented in fusion. It has to be said that many listeners may not be the first time to fully understand the smart TV industry and Huan.com, but this group of listeners may have become a witness - Huaneng has matured and developed into a smart TV industry. By.

The theme of the conference was iptv's evolution to smart homes, and the change of otttv in the supervision. As of now, Huaneng's customers have covered 7 TV manufacturers including Changhong and tcl, and 17 set-top box manufacturers including Jieke and Lenovo. Yunnan Telecom, Henan Radio and Television, Nanjing Radio and Television, Xinjiang Radio and Television, Shaanxi Radio and Television, Gehua Cable, Qinhuangdao Broadcasting, Chongqing Unicom and more than a dozen operators. With landing guarantees and strong content support, this is a necessary condition for building a healthy and complete ecological chain.

The most wonderful thing is not so. What's more important is that it is an untouched virgin land. There is no Tencent, there is no Alibaba, only a large number of emerging companies and developers with great vitality. Fully autonomous competition, without BAT, and without too much hot money for instant success, the long-term and stable growth of the market environment is definitely a blue ocean in the Internet field.

Wu Shenggang told everyone: “The platform is a strategic investment, the killer application is the trump card, and the ecosystem is the ultimate barrier to competition. Facing the expanse of the Pacific smart TV industry, Huaneng’s biggest advantage is its ability to touch every development with keen interest. The point is that the whole business is built and the ecosystem is being nurtured. Huan Wang is a company that does things and never misses any opportunity that can contribute to the industry. For example, we are now working on the idea of ​​smart TV application incubator in csdn, because we With the same goal, only a strong combination can make a big deal."

It is in the deep understanding of the entire industry chain, and has carried out many years of trials and explorations, Huan Wang has been in its core areas of business layout and in-depth development, in order to filter out the most financial investment value and strategic investment value of the field. At this point, Wu told us that the areas with the most financial investment value are naturally the games, education, and life that are the easiest to realize profitability. Input-output business accessories and accessories generated by special applications such as education and health, and live-linked services represented by smart EPGs are also the killer applications in various types of business, and are also the most valuable financial investment. field. “As early as August 2013, Huanwang released the 2013 Smart TV Industry Investment Map, which provided valuable guidance and reference for the smart TV industry and related parties.

What is even more attractive is that with the changes in the environment and the rapid development of the environment, President Wu listed for everyone that the smart hardware and smart TVs have gradually been presented in the family life scene. Like the smart kettle in the kitchen, intelligent electric heating, smart gas detection, etc.; in the living room, in addition to more and more smart TVs, smart security systems, smart wristbands, etc.; smart closet wardrobe, etc.; bedroom smart mattress, sleep monitoring Devices and other intelligent hardware devices have already begun to accompany us at various times in our daily life.

A very ideal picture for everyone to think about: In the morning, a couple of white-collar couples turn on the indoor smart TV in their bedroom at home. The screen shows the last night's heartbeat/breathing/turn over/away from bed/body movement/deep and light sleep , And voice to sleep simple comments; the next page is today's temperature, UV intensity, PM2.5 latest information. The voice prompts whether it is necessary to increase or decrease the number of clothes and whether umbrellas, masks, etc. are needed; when the remote controller is pressed (program is set), the smart appliances in the kitchen are porridge and toast; the smart kettle has been selected according to the preferences and preferences. A suitable temperature of water; After washing is completed, enjoy a rich and nutritious breakfast at the same time the smart TV issued a voice prompt: "So what kind of road conditions, please change to a certain route" ... ...
The smart TV industry has nurtured and developed. With its huge user base, mature technology lines, unrefined money, and visual experience of more than 55 inches, they all have a strong “home” in the smart TV market.

Some people said that at this time when it was a bitter winter, the location of the conference was chosen in Sanya. It is also a symbol of it. The smart TV industry has been developing in the bumps, even growing, and the more frustrating it is, the more brave it is, the more joyful the network is. It is in such a situation that with today's unassailable position in the industry, the future of smart TV is still longer, let us wait and see!