The growth of large-screen televisions is almost 50% of the development of small screens?

Let’s take a look at a set of statistics: According to the GFK Group's survey data, in the surveyed UK market, large-screen TVs, that is, TVs with a size of 50 inches and above have soared in the past year, and have just passed. In October's sales data, for example, the growth rate reached 48% compared with the same period last October. Corresponding to this is another set of data on the decline in sales of other-size TVs, of which 32-inch to 42-inch TVs, sales fell 11% year-on-year. From this group of published data, it is not difficult to see that the sales of large-screen TVs in foreign countries have seen rapid growth, which is worthy of attention. So, in this situation, what direction do small-size TVs have to develop?

Increase product features

A few years ago, everyone’s living space was often small. Buying a 40-inch TV could be called a big screen, but now it is different, and the size has to keep up with the development of the times. However, there is still a need for the existence of small screen television. How to develop is indeed a question worth considering. The author believes that, first of all, it may be possible to increase the selling point of the TV, thus enhancing the competitiveness of the small-screen TV. As we all know, in the TV market, the phenomenon of product homogenization is very serious, and products with new selling points are rare. In fact, in order to improve competitiveness, manufacturers may wish to add some functions that users need when designing products.



Here we might imagine it. For example, the recent phenomenon of space pollution is very serious. Many provinces and cities across the country have experienced severe pollution and caused great harm to everyone's health. Therefore, it may be possible to add air purifiers to televisions. For example, a pedestal-type form draws on the compact size of a car air purifier. In this way, it is not only the base of the TV but also serves to purify the air. Of course, you can also add a variety of expansion interfaces on the base, or built several high-fidelity speakers, these are a good choice. So apart from increasing the selling point, are there any other ways? Below we continue to discuss.

Refine the purchase crowd for different markets

In fact, in addition to increasing the functionality of the product, small-screen TVs and the big screen TV may take different paths, which is to avoid confrontation. The author believes that refining the market is a good choice. Looking at the situation, there are not many large-screen TV products targeting specific groups of people, which is what we often call popular products. The reason why it is necessary to put forward the concept of refining the market is to locate different groups of users. For example, people like the elderly and children.



Let's talk about the elderly. For the elderly, the demand for large-screen TVs is often not strong. In terms of function, it is not like young people to choose smart TV products that have a full range of smart applications and massive video platforms. . The elderly need a simple TV, too many fancy features, not suitable for the elderly. Therefore, manufacturers may wish to produce televisions for the elderly. Considering that the vision of the elderly is generally not good, it can be improved in this area.

For example, in the remote controller, the keys of the conventional remote controller are too small, and it is possible to change the remote controller that becomes a large-sized key, and label the functions in a larger font on the remote controller. It's best to add an infrared sensing device. When the elderly find a remote controller, press a button on the TV to buzzer the remote controller, so that the elderly can quickly find the remote controller. In the process of watching TV, sometimes there will be a lot of text content on the screen. At this time, if you increase the zoom function, the text in the image will be automatically recognized and enlarged, which greatly facilitates the viewing of the elderly. Believe that with these more intimate design, small-screen TV can still win a part of the market.



On the whole, for small-screen TVs, the pressure of competition in the face of big-screen TVs is certainly there. However, I believe that the small-screen TV still has a relatively large market demand, in fact, through continuous technical improvement and innovation, to avoid confrontation with the big-screen TV, so as to obtain the user's approval. Segment market to meet the needs of different user groups. Only in this way can small screen TVs be established and marketed.