In 2017, the color TV industry experienced what could be called a "cold period." On one hand, the tight supply and demand for upstream panels led to increased production costs. On the other hand, with declining consumer demand, the market became sluggish, forcing manufacturers to reduce prices in order to boost sales. According to data, in the first half of 2017, China's color TV shipments reached 22.51 million units, marking a year-on-year decline of 10.8% compared to 2016. The second half of the year did not show significant improvement either.
Faced with such a challenging market environment, TV manufacturers had to rethink their product strategies, focusing on large screens, smart features, and differentiated consumer needs. Several companies made notable contributions during this time. For instance, Changhong’s CHiQ brand launched the Q5K TV with voiceprint recognition technology, while TCL introduced the 85-inch XESS private cinema TV. Samsung unveiled the world’s largest Quantum-dot TV, the Q9F, and Konka showcased its custom wallpaper TV. Sharp released a range of high-profile 60-inch and 8K TVs, while other brands focused on innovations like ultra-thin designs, curved screens, and 8K resolution.
Beyond OLED and Quantum Dot technologies, laser TVs emerged as a groundbreaking alternative, breaking traditional TV limitations. Hisense launched the ULED+ laser TV, while Kizemi introduced a non-screen TV. These innovations highlighted the rapid evolution of the industry, pushing the boundaries of display technology and user experience.
As the year came to an end, a list of the ten most representative products in China's color TV industry in 2017 was compiled to give consumers a comprehensive view of the latest advancements.
One standout was the Changhong CHiQ Q5K AI TV, which was recognized as the "Coolest Artificial Intelligence TV" of 2017. Launched on October 12, it was the first TV equipped with voiceprint recognition, allowing users to control the TV simply by speaking. With built-in far-field voice recognition, the Q5K eliminated the need for a remote control, enabling users to say “power on†and turn on the TV instantly. Its voiceprint technology could identify different users and tailor content accordingly, making it more intuitive and personalized.
The Q5K also featured Dolby Vision and sound technology, ensuring an immersive audiovisual experience. Its sleek design, with a 7.9mm thin body and piano-like finish, added to its appeal. The diamond-cut logo and elegant pattern further enhanced its aesthetic value.
Another highlight was the TCL X6 XESS Private Theater, dubbed the "Most Luxurious Cinema TV." This 85-inch model used advanced quantum dot display materials and local dimming technology to deliver exceptional image quality. It featured Dolby Vision HDR, 12-channel sound, and a luxurious design inspired by high-end furniture. Its intelligent listening scene and Dolby Atmos technology elevated the home entertainment experience.
Samsung’s Q9F, the world’s largest Quantum-dot TV at 88 inches, stood out for its frameless design and support for No Gap wall mounting. It offered 100% DCI-P3 color gamut and HDR 2000, ensuring vivid and accurate visuals. Its powerful hardware, including a quad-core processor and 60W speakers, provided a premium audio-visual experience.
Skyworth’s Wallpaper TV was hailed as the "Most Futuristic Technology TV." Using OLED technology, it was as thin as paper and could be mounted on walls like a painting. Its unique design separated the screen from the electronics, creating a seamless and artistic look. Combined with JBL audio, it delivered an immersive experience.
Sharp’s AQUOS LCD-70SX970A, the first consumer-grade 8K TV, amazed with its 7680×4320 resolution and 120Hz refresh rate. It offered unparalleled clarity and motion handling, setting a new standard for high-resolution displays. Its advanced chip configuration and premium build reflected Sharp’s commitment to innovation.
Sony’s BRAVIA A1 was celebrated as the "Best to Trigger the OLED Market." As Sony’s first large-screen OLED TV, it featured a deep black level, vibrant colors, and Acoustic Surface technology that turned the screen into a speaker. Its innovative design and advanced image processing made it a top-tier choice.
Konka’s Inter Milan Custom TV LED55R90 was another standout, combining football culture with high-performance technology. It featured advanced color enhancement and motion compensation to deliver crystal-clear sports content, appealing to fans and enthusiasts alike.
Finally, Hisense’s L6 Series Laser TV redefined the concept of home entertainment. With front screen brightness of 350nit, HDR imaging, and 120Hz MEMC technology, it offered a cinematic experience. Its integrated sound system and VIDAA smart platform made it a versatile and future-ready solution.
These innovations not only showcased the technological advancements of 2017 but also set the stage for the next era of television, where smart, immersive, and personalized experiences became the norm.
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