In 2017, the color TV industry experienced what could be called a "cold period." On one hand, the supply and demand imbalance in the upstream panel market caused production costs to rise. On the other hand, declining consumer demand led to a depressed market environment, forcing manufacturers to cut prices in an effort to boost sales. According to data, China's color TV shipment volume in the first half of 2017 reached 22.51 million units, a year-on-year decrease of 10.8% compared to 2016. The second half of the year showed no signs of improvement, highlighting the challenging conditions faced by the industry.
Amid this tough market climate, TV manufacturers were compelled to innovate and refine their product structures, focusing on large-screen, intelligent, and differentiated offerings that met evolving consumer demands. Several leading companies made significant strides, leaving a lasting impression. For instance, Changhong introduced its CHiQ Q5K TV with voiceprint recognition technology, while TCL launched the 85-inch XESS private cinema TV. Samsung unveiled the world’s largest Quantum-dot TV, the Q9F, and Konka presented its custom wallpaper TV. Sharp released a range of high-profile 60-inch and 8K TVs. Features such as large size, ultra-thin design, curved screens, and 8K resolution became central to the technological advancements of OLED, quantum dots, and LCDs, shaping current consumer preferences.
Beyond OLED and Quantum Dot technologies, laser TVs emerged as a breakthrough, offering a new framework that combined projection technology with traditional TV features. Hisense launched the ULED+ laser TV, while Kizemi introduced a non-screen TV. These innovations reflected the industry's push for more immersive and versatile viewing experiences.
As the year came to a close, a list of the ten most representative color TV products from 2017 was compiled, highlighting the key players and innovations that defined the year.
**2017's Coolest Artificial Intelligence TV: Changhong CHiQ Q5K**
Launched on October 12, 2017, the CHiQ Q5K marked a milestone as the first AI TV equipped with voiceprint recognition. It allowed users to interact with the TV using voice commands without the need for a remote control or smartphone. With far-field voice recognition, users could simply say “power on†to turn on the TV, making the experience seamless and intuitive.
The Q5K also featured voiceprint recognition, which identified different users and personalized content recommendations. Its advanced natural language processing enabled it to understand partial sentences or keywords, delivering accurate results. In terms of audio quality, it supported Dolby Vision and multiple decoding technologies, ensuring an immersive sound experience. The sleek design, with a 7.9mm thin body and elegant piano black finish, showcased Changhong’s commitment to both aesthetics and functionality.
**2017's Most Luxurious Cinema TV: TCL X6 XESS Private Theater**
At the IFA exhibition in Germany, TCL introduced the X6 XESS, a flagship model designed for high-end consumers. Featuring primary color quantum dot display technology, the 85-inch X6 offered exceptional color accuracy, brightness, and contrast. With local dimming and 12 million:1 contrast ratio, it delivered stunning image quality. The TV also incorporated Dolby Vision HDR technology, enhancing brightness, contrast, and color richness for a cinematic experience at home.
The X6 included Harman Kardon 7.1.4 surround sound, making it one of the most advanced audio systems in the industry. Its luxurious design, featuring a glossy walnut finish and red-copper accents, blended seamlessly with modern interiors. The Dolby Atmos Intelligent Aura design added a unique touch, creating a timeless and elegant aesthetic.
**2017's Most Unique QD TV: Samsung Q9F**
Samsung's 88-inch Q9F Quantum-dot TV was a standout at the Q Quanduan Visual Carnival in Beijing. Designed with a minimalist 360-metal frame, the Q9F offered a nearly frameless look and supported No Gap wall-mounting. Its 4K resolution, 120Hz refresh rate, and 10-bit color depth ensured vibrant and smooth visuals. The Q9F also supported HDR 10 and had a quad-core processor, making it a powerful choice for high-quality content.
With a 60W 4.2-channel speaker system and support for Dolby Digital Plus and DTS Premium Sound, the Q9F provided an immersive audio-visual experience. Its quantum dot coating achieved 100% DCI-P3 color gamut, and the HDR 2000 upgrade ensured optimal performance under various lighting conditions.
**2017's Most Futuristic TV: Skyworth Wallpaper TV**
Skyworth’s Wallpaper TV, launched in April 2017, redefined the concept of television. Using OLED technology, it was as thin as paper and could be mounted on walls like a painting. The TV’s modular design separated the screen from the power supply, allowing for a sleek and innovative installation. With an OLED 4K screen and JBL audio, it delivered a truly immersive experience.
**2017's Most Visually Revolutionary TV: Sharp AQUOS 8K LCD-70SX970A**
Sharp’s 8K TV, launched in August 2017, set a new standard in resolution, with 7680×4320 pixels—four times 4K and 16 times 2K. It offered unparalleled clarity and color expression, with a frame rate of up to 120fps. The TV featured 4 CPUs and 6 GPUs, along with 5GB RAM and 64GB storage, making it one of the most powerful smart TVs available. Its premium design, including aviation aluminum components and a metal SoundBar, emphasized its high-end appeal.
**2017's Best OLED TV: Sony BRAVIA A1**
Sony’s BRAVIA A1 was a groundbreaking OLED TV, featuring a deep black level and superior color accuracy. The Acoustic Surface technology allowed the OLED panel itself to produce sound, creating a true audiovisual experience. With the X1 processor and support for multiple HDR standards, the A1 delivered exceptional picture quality. Its unique base-free design and elegant aesthetics made it a standout in the market.
**2017's Most Dynamic TV: Konka Inter Milan LED55R90**
Konka partnered with Inter Milan to launch the LED55R90, a sports-focused TV with enhanced motion handling and color accuracy. Equipped with MEMC PRO technology, it minimized motion blur, providing a smoother viewing experience for fast-paced sports. The TV also integrated Inter Milan-themed content, offering fans a direct connection to the club.
**2017's Most Dominating TV: Hisense L6 Series Laser TV**
Hisense’s L6 series laser TVs offered a new approach to large-screen viewing. With front screen brightness of 350nit, improved color gamut, and HDR imaging, they delivered vivid and clear images. The integration of Harman Kardon speakers and a wireless subwoofer provided a balanced audio-visual experience. The VIDAA smart system offered a wide range of online entertainment options, making it a versatile choice for home use.
Overall, 2017 was a year of innovation and transformation for the color TV industry, with manufacturers pushing the boundaries of technology to meet the evolving needs of consumers.
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