Three major market development trends in 2011: LBS, BLE, HD voice

An important trend in 2011 is that the positioning system (LBS) will further cover indoor positioning. LBS and navigation needs are more and more inclined to indoor, and OEMs have also seen potential profits. ABI's recent research report shows that as of 2014, the overall market size of wireless positioning applications will reach US$14.5 billion.

In order to achieve indoor positioning on mobile devices, conventional accelerometers and gyroscopes and other sensors are deployed on mobile devices to achieve relative positioning from a known initial position. More mobile devices with MEMS gyroscopes will be launched into the market in 2011.

Where GPS signals do not provide adequate accuracy, six-axis motion-sensing gyroscopes and accelerometers will play a role in indoor navigation. In 2011, indoor positioning and indoor navigation will be realized through semiconductor products. They are optimized with complex algorithms and intelligently balance the input data of the sensors to realize the “navigation guess” function.

The main driving force of consumer applications using LBS is from location-based social networks and location-aware ads. Social networking applications benefit to a large extent from geographical “tags.” With the introduction of interactive networks and mobile applications such as FourSquare and MyTown, positioning “markers” on the Earth have become more popular, and mobile applications such as FourSquare and MyTown include Information and experiences related to local shops, restaurants and entertainment venues. After users log in at a certain location in real life, they can win rewards for cash, and then enjoy themselves in real-life settings.

These geolocation registration platforms represent a huge potential market for customers and OEMs, and one of the major trends is to provide customized advertisements for customer-specific preferences based on the history of user registration. In addition, these LBS applications continue to collect customer daily travel data, which are valuable analytics for targeted advertising.

In addition, the development of on-site augmentation (AR) technology is expected to reach its peak in 2011, and it will be closer to the mass market with the support of indoor positioning. OEMs have been looking to make full use of this technology, which is regarded as a revolutionary technology by pioneering a new approach to the adjacent market. For example, when a user stops in front of a restaurant in a shopping mall, he can use the mobile device to view the restaurant-related information, such as menus, specialties, and so on.

Future LBS technology will alienate “destination” and focus on “interesting or useful things around”.

CSR will develop products in conjunction with these trends to ensure that OEMs seize the opportunity to take full advantage of favorable business opportunities from the very beginning.

Another technology that will redefine the industry in 2011 is Bluetooth Low Energy (BLE). While "classic" Bluetooth remains the most popular and most useful wireless technology standard, OEMs are increasingly demanding lower power and wider power consumption chips.

As a key feature of the Bluetooth Core Standard v4.0, BLE is based on traditional Bluetooth features, but its use of power has been minimized. Depending on the application, BLE is 20 to 100 times more efficient than traditional Bluetooth.

CSR has introduced a new generation of Bluetooth chips that can help OEMs build a coin cell battery for years of use. Basically, the battery life will be as long as the product life. In this way, manufacturers can design pre-integrated battery connection products without having to recharge the product during use. We will not mention "battery life," but instead replace "battery life."

From remote controllers with long battery life to keyboard remote controllers used in fast-growing Internet TV, Bluetooth low energy provides an effective solution to match a wide range of devices. It also means that mobile phones, netbooks, and tablets can run applications that control all home TV and AV devices.

Another interesting trend is broadband voice quality. Last year, some of the world's cellular network operators introduced "high-definition voice" services, which actually used adaptive multi-rate broadband (AMR-WB) encoding technology to provide high-quality crystal-like high-definition voice over 3G networks.

However, in this case, a Bluetooth headset connected to a mobile phone or integrated Bluetooth-controlled may lead to a bottleneck in voice quality, and standard Bluetooth voice encoding will not sound much like the one provided by the network operator. The high-definition voice advantage will also fade away.

Despite this, the previous few years have witnessed tremendous developments in Bluetooth voice, and CSR has been fully prepared to provide OEMs with advanced Bluetooth connectivity platforms to ensure that customers enjoy consistent quality when using Bluetooth audio devices. High-definition voice connection advantages.

CSR predicts that this trend towards higher quality sound quality will gain greater momentum in 2011.

CSR is clearly aware that the development of the technology industry will never stop. The company is fully prepared to maintain its leading position in these latest technological trends. At the same time, CSR will continue to accelerate in 2011 and beyond. The pace of innovation.