According to a report from *Nihon Keizai Shimbun* on December 11, LG Display has announced its entry into the automotive lighting market using organic EL (electroluminescent) technology. This marks a significant step for the company as it aims to leverage its expertise in OLEDs to capture a share of the next-generation automotive lighting sector.
As part of its strategy, LG Display recently signed a supply agreement with Daimler, one of Germany's leading automakers. To meet the growing demand, the company has expanded its lighting production capacity by 30 times. The goal is to provide cutting-edge lighting solutions to major automotive players, including Japanese and German manufacturers.
Analysts believe that organic EL lighting will become a key driver in the future of automotive illumination, sparking intense competition among global players, including Japanese firms. With its advanced technology and strategic partnerships, LG Display is positioning itself as a major contender in this emerging market.
The technology behind organic EL lighting involves placing an organic layer on a flexible plastic substrate, allowing for even illumination across the entire surface. This makes the lighting lightweight, thin, and capable of bending—features that open up new design possibilities for car manufacturers.
LG Display’s recent order from Daimler involves organic EL taillights. If adopted for both taillights and headlights, this technology could enable more stylish and complex designs. Previously, high-end brands like BMW and Audi relied on Osram, a German lighting giant, for similar solutions—but only in select models.
Now, LG Display is aiming to expand its reach by targeting luxury brands such as BMW and Audi. It also plans to supply Japanese automakers, including Otaru, and hopes to achieve annual sales of 200 billion won within three years.
On the same day, LG Display revealed that it has launched a fifth-generation organic EL lighting production line at its Gumi facility in South Korea. The production line uses a large 1.1 m × 1.25 m substrate and has a monthly capacity of 15,000 units. The project involved a 150 billion won investment. According to LG Display’s Senior Executive Park Sterling, this is the world’s first flexible organic EL lighting production line, giving the company a unique edge in the industry.
With over 90% global market share in the TV OLED panel sector, LG Display is now looking to extend its dominance into the automotive lighting space. Collaborations with sister company LG Electronics are expected to further solidify its position as a leader in this rapidly evolving field.
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