The property market regulates and transmits upstream and downstream industry lighting industry

“Before the customer entered the shop, his eyes looked at the lights. For the Italian style, he was willing to sit down and talk with you. The price was also negotiable, but now it is different. When the customer enters the store, he will ask directly, what? Special lamps, even if they are fancy, will not be hesitated to give up if they are expensive.” The 180-degree shift of the customer made Xu boss, who has three stores in Beijing Collier International Lighting Port, feel and feel quite at the same time. Feeling helpless.

The regulation of the property market since last year is now forming a conductive effect on the real estate industry. The "city gate" sold by the first-line property market caught fire, apparently has also reached the "fish pool" such as home decoration industry. "Now sales are not comparable to the financial crisis of 2008. We also sell profit regardless of price, but if the regulation continues, we don't know how long it will last."

Xu Bo began to enter the lighting industry seven or eight years ago. Although at the time, there were not many kinds of lamps that customers could choose, they mainly considered the lighting of the rooms. They were rarely used for home decoration, but because the market has just started up, The profit space is also relatively large. This situation continued until 2007, as more and more people engaged in the lighting industry, like other industries, also began to appear less competition. “In the past, only if you had a good relationship with customers, you could open a lighting shop at 20,000 to 300, but now it is not. In addition to the 1 million financial threshold, you have to consider the layout of the overall store, choose what style of sales Lamps and which suppliers, the market is gradually subdivided, and professionalism is getting stronger.”

At present, compared with the intensification of competition in the industry, Xu boss is more concerned about the impact of the property market regulation on lighting sales. “Rising house prices, rising loan costs, and increasing spending on customers’ purchases are naturally less used in lighting and other home decoration budgets. Previously, customers were willing to spend 10,000 yuan to buy a house decorated in the same way as a room. The lamps and lanterns are only willing to spend 5,000 yuan, and even after the customer enters the shop, he decides not to buy it. If there is incandescent lighting, he doesn't want to spend too much.” In good times, though Because the price is not talked about, the customer will behave erratically, but in a few days, the customer will come back again and pick up the fancy lamps. “It used to be that the price was in style, but now it is upside down, there is no room for negotiation. And compared to before, the traffic volume has dropped a lot.”

In addition to individual customers reducing lighting purchase budgets, the "purchasing power" of large customers such as developers is also declining.

At the same time, in addition to intensified industry competition and sluggish sales, inflation has also exerted pressure on the lighting industry. “The cost of raw materials and labor, including price increases, is also squeezing our profits. It has dropped from 20% in the previous two years to less than 10% now. At the beginning of this year, we also lost two consecutive months of sales. The amount is still less than the 2008 financial crisis that fell 30% -40%, before the store needs to make up for three or four shipments a day, now is once a day or two days. "But Xu boss is still slightly pleased, Compared to those who have closed down due to the reduction of orders, their own shops have acted as agents for several well-known domestic brands, and their product lines are relatively abundant, coupled with flexible pricing.