Academician Pan Yunhe of the Chinese Academy of Engineering: The Rapid Development of VR/AR Brings Opportunities to the Digital Creative Industry

Pan Yunhe, an academician of the Chinese Academy of Engineering, highlights that China's digital creative industry has emerged as a promising area for venture capital investment. He identifies eight major opportunities within the sector, including animation and gaming, film and television production, smart tourism, and online inspiration. These sectors are not only growing rapidly but also reshaping the creative landscape in innovative ways. The 2017 Pingtan Summit of the China Innovation Design Conference and the first cross-strait Digital Creative Industry Forum took place on the 21st in Pingtan, Fujian. As a keynote speaker at the forum, Pan Yunhe delivered a speech titled “The Development Direction of China’s Digital Creative Industry,” where he outlined his insights into the future of the sector. According to Pan, the digital creative industry has evolved alongside advancements in information technology. With the rise of networked and intelligent technologies, the form and function of digital creativity have transformed significantly. For instance, the widespread use of intelligent voice technology demonstrates how artificial intelligence can adapt to and integrate with social needs, offering powerful flexibility and penetration across various industries. In response to these technological trends, Pan Yunhe advocates for the early integration of "Internet+" and "Artificial Intelligence +" strategies within the digital creative industry. He believes such initiatives will drive innovation and open up new growth avenues. During his report on the 21st, Pan Yunhe emphasized that China’s digital creative industry has already created eight key opportunities. These include the interactive development of animation, games, and leisure, the digital transformation of film and television production, the digital services supporting smart tourism, distinctive urban design, the rise of Chinese innovative design, personalized customization, the rapid expansion of VR and AR, and the growth of online ingenuity. He pointed out that animation and game industries have significant potential for interactive development. Successful projects in this field can generate a wide range of derivative products, from toys and books to theme parks, creating cross-border interactions that boost the entire creative economy. Looking at the box office data of Chinese films from 2012 to 2016, Pan Yunhe noted that the explosive growth of the film industry is closely tied to digital production and the internet’s rapid development. Over time, digital technology has become increasingly vital in film and television, with innovations in digital video equipment and the growing trend of networking being particularly noteworthy. In the context of smart tourism, Pan Yunhe states that digital services have become essential tools. Online travel platforms, electronic tour guides, big data search, and the application of VR and AR have brought disruptive changes to the traditional tourism model. Moreover, he emphasizes that personalization and customization are becoming more accessible to the general public. From custom-made clothing to digitally tailored shoes, these innovations are making personalized experiences available to a broader audience. The combination of digital creativity and online innovation is also fueling the e-commerce industry. Additionally, online writers, filmmakers, photographers, and hosts have emerged, contributing to the rise of the "fan economy" and reshaping consumer behavior. Traditional entertainment and business models are being challenged and redefined in the process.

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