Going to the "shuffle running season" inventory is actually "running capital"
[Text / high-tech LED - lighting and market September issue Zhou Jianhua]
Five poor, six and seven broken foods are the traditional recession cycle of the lighting industry in one year.
"From the logistics data, it can be seen that the overall domestic sales of the Zhongshan lighting industry should have dropped by nearly 30% year-on-year." Qin Yue Logistics Chairman Feng Jianzhong told the "High-tech LED" reporter, he also reminded that this year The industry's reshuffle is even more recent, and companies must pay special attention to the security risks of the capital chain.
According to the reporter's visit to several other professional lighting logistics and transportation companies, the person in charge unanimously stated that the number of new customers (distributors and enterprises) has increased this year, but the average transportation volume of individual customers has been declining.
“Even if it is a professional lighting store in the coastal area, including wholesale distribution bases such as Changzhou and Linyi, the popularity of this year is not as good as before. The terminal is weak, the engineering orders are unstable, and the LED companies that follow suit are the most difficult this year.†Originally, I was the marketing director of a LED business, and I started to start a business this year.
When investigating in Changzhou and Linyi, the reporter learned that the number of dealers who purchased parts directly from Zhongshan Guzhen this year and then assembled and re-branded in the local area increased year-on-year. As a result, the shipments of finished products in the manufacturing areas will be greatly reduced, and the sales pressure can be imagined.
"The wholesale price of 3 by 1 watt die-casting L ED lamp cup is 3.8 yuan, and the wholesale price of 3 by 1 watt bulb is 5.5 yuan." This is the reporter's visit to Zhongshan Guzhen Lighting Street when receiving a prominent notice on the price leaflet of a certain company. The content is also filled with photos of more than 20 LED lights, and the low price is awkward.
"The peak season is approaching. Recently, many LED companies have invited people to send price flyers in the Lighting Street. They are seeking to "save" the local merchants' resources from Zhongshan at this time of the year. However, some enterprises are deliberately speculating." Chairman of Tianjing Lighting Electric Co., Ltd. Chang Ling told the reporter of "High-tech LED" that some LED companies are in a large amount of shipments during the peak season, and they absorb a large amount of suppliers' goods and dealers' purchases, and then ran away, causing a domino chain reaction, endangering the industry. The capital chain of a large number of enterprises and distributors inside and outside the base.
The inventory is actually "running capital"
The shuffle is in the industry base with serious vicious competition in the industry. Chang Ling told reporters that this year's lighting industry market is still generally weak, most LED accessories or OEM companies are very cautious when choosing a cooperative enterprise, try to consider cooperation with brand companies. The company that fled, at first, was only very weak in business, could not pick up the order, but did not want the workers to be idle, so they chose to do inventory. Since there is no accounts receivable, and the monthly settlement time of the suppliers is about to come, there are unscrupulous bosses who sell the stocks directly, and the money runs away, even the workers do not know.
At present, the peak season of “Golden September and Silver 10†is coming, and it is the peak period for customers to order every year. The industry and commerce and taxation departments have been tightened, knocking on the mountains and shaking the tigers. Many foreign bosses who have taken risks are frightened and are looking for every opportunity to exchange cash and prepare to run away.
Inventory has become their only "life-saving straw."
Take a 3 watt LED ceiling light as an example. The normal cost price is 15 yuan, and the ex-factory price is 18 yuan or more. But those bosses who are ready to run, he sells 10 yuan to 12 yuan, which is lower than the cash cost of raw material procurement costs. . Since the raw material is a check for the presser, it is generally two to three months, which can be described as “no businessâ€.
On the other hand, some of the so-called companies that are determined to be "brands" have a big marketing policy card, for example, they promised to the dealers that "the first phase of the goods will be 100,000 yuan, that is, one small truck will be donated." Or promise the merchant's first batch of cash transactions, the second replenishment can get 30% to 50% of the distribution discounts.
"The use of the cheapest accessories in the ancient town, without the artificial, equipment and other costs, such assembly of the ceiling light is still a loss. Not to mention the small truck must have four or five million yuan, equal to directly 50% off, not for cash What else can you explain?†A provincial agent in Changzhou calculated the account for the reporter. However, he also revealed that foreign speculative merchants who are familiar with the "market law" are also very popular. As long as they give cash, they can buy products with the same quality and only half of the normal ex-factory price.
When the manufacturer got more than 1 million or more cash, the pat on the butt was gone overnight. Anyway, it was not a local person. If someone left, they could not find him. Even the company’s registered ID card was other people’s, or There is no evidence found by the tax industry and commerce for the "three no" workshop. What's more, the name will be changed again next year or next year.
Five major causes of illness
One of the biggest advantages of industrial cluster bases is that the industrial chain resources are rich and complete, but it does not mean that the industrial chain can consciously maintain health and stability. If the "culture conditions" are biased, it should be the "autumn harvest" season, but it is not only the glory of gold and silver, but also the haze that makes the industry reshuffle and the capital chain breaks. According to the investigation and summary of the reporter, the six major causes are the symptoms of the “running road shuffling†of the mature industrial cluster base represented by the ancient town.
First, homogeneous enterprises are too dense
The effect of industrial clusters makes enterprises with similar production and even the same products bloom and over-concentrate everywhere, resulting in serious homogenization. Enterprises are willing to obtain low cost and high profits at all costs. According to the incomplete statistics of the High-tech LED Industry Research Institute (GLII), there are currently more than 2,000 LED companies in Zhongshan, but less than 10% of the brand awareness.
Second, the access criteria are not standardized
At the same time, the government “sows water and raises fishâ€, but it has allowed many profit-seekers to glimpse the opportunity, to fish in troubled waters, and to develop a rent-seeking business. The owners only look at the immediate interests, let the tenants leave their freedom, and order “three no enterprises†and “ The factory package factory, the unlicensed door market can quietly breed.
Third, the check settlement "advantages"
For the accessory suppliers, the most painful thing is to receive the short check, but in the ancient town, even the Pearl River Delta region, the check is even a few months and even months to settle into a regulation, which is destined to continue.
Five poor, six and seven broken foods are the traditional recession cycle of the lighting industry in one year.
"From the logistics data, it can be seen that the overall domestic sales of the Zhongshan lighting industry should have dropped by nearly 30% year-on-year." Qin Yue Logistics Chairman Feng Jianzhong told the "High-tech LED" reporter, he also reminded that this year The industry's reshuffle is even more recent, and companies must pay special attention to the security risks of the capital chain.
According to the reporter's visit to several other professional lighting logistics and transportation companies, the person in charge unanimously stated that the number of new customers (distributors and enterprises) has increased this year, but the average transportation volume of individual customers has been declining.
“Even if it is a professional lighting store in the coastal area, including wholesale distribution bases such as Changzhou and Linyi, the popularity of this year is not as good as before. The terminal is weak, the engineering orders are unstable, and the LED companies that follow suit are the most difficult this year.†Originally, I was the marketing director of a LED business, and I started to start a business this year.
When investigating in Changzhou and Linyi, the reporter learned that the number of dealers who purchased parts directly from Zhongshan Guzhen this year and then assembled and re-branded in the local area increased year-on-year. As a result, the shipments of finished products in the manufacturing areas will be greatly reduced, and the sales pressure can be imagined.
"The wholesale price of 3 by 1 watt die-casting L ED lamp cup is 3.8 yuan, and the wholesale price of 3 by 1 watt bulb is 5.5 yuan." This is the reporter's visit to Zhongshan Guzhen Lighting Street when receiving a prominent notice on the price leaflet of a certain company. The content is also filled with photos of more than 20 LED lights, and the low price is awkward.
"The peak season is approaching. Recently, many LED companies have invited people to send price flyers in the Lighting Street. They are seeking to "save" the local merchants' resources from Zhongshan at this time of the year. However, some enterprises are deliberately speculating." Chairman of Tianjing Lighting Electric Co., Ltd. Chang Ling told the reporter of "High-tech LED" that some LED companies are in a large amount of shipments during the peak season, and they absorb a large amount of suppliers' goods and dealers' purchases, and then ran away, causing a domino chain reaction, endangering the industry. The capital chain of a large number of enterprises and distributors inside and outside the base.
The inventory is actually "running capital"
The shuffle is in the industry base with serious vicious competition in the industry. Chang Ling told reporters that this year's lighting industry market is still generally weak, most LED accessories or OEM companies are very cautious when choosing a cooperative enterprise, try to consider cooperation with brand companies. The company that fled, at first, was only very weak in business, could not pick up the order, but did not want the workers to be idle, so they chose to do inventory. Since there is no accounts receivable, and the monthly settlement time of the suppliers is about to come, there are unscrupulous bosses who sell the stocks directly, and the money runs away, even the workers do not know.
At present, the peak season of “Golden September and Silver 10†is coming, and it is the peak period for customers to order every year. The industry and commerce and taxation departments have been tightened, knocking on the mountains and shaking the tigers. Many foreign bosses who have taken risks are frightened and are looking for every opportunity to exchange cash and prepare to run away.
Inventory has become their only "life-saving straw."
Take a 3 watt LED ceiling light as an example. The normal cost price is 15 yuan, and the ex-factory price is 18 yuan or more. But those bosses who are ready to run, he sells 10 yuan to 12 yuan, which is lower than the cash cost of raw material procurement costs. . Since the raw material is a check for the presser, it is generally two to three months, which can be described as “no businessâ€.
On the other hand, some of the so-called companies that are determined to be "brands" have a big marketing policy card, for example, they promised to the dealers that "the first phase of the goods will be 100,000 yuan, that is, one small truck will be donated." Or promise the merchant's first batch of cash transactions, the second replenishment can get 30% to 50% of the distribution discounts.
"The use of the cheapest accessories in the ancient town, without the artificial, equipment and other costs, such assembly of the ceiling light is still a loss. Not to mention the small truck must have four or five million yuan, equal to directly 50% off, not for cash What else can you explain?†A provincial agent in Changzhou calculated the account for the reporter. However, he also revealed that foreign speculative merchants who are familiar with the "market law" are also very popular. As long as they give cash, they can buy products with the same quality and only half of the normal ex-factory price.
When the manufacturer got more than 1 million or more cash, the pat on the butt was gone overnight. Anyway, it was not a local person. If someone left, they could not find him. Even the company’s registered ID card was other people’s, or There is no evidence found by the tax industry and commerce for the "three no" workshop. What's more, the name will be changed again next year or next year.
Five major causes of illness
One of the biggest advantages of industrial cluster bases is that the industrial chain resources are rich and complete, but it does not mean that the industrial chain can consciously maintain health and stability. If the "culture conditions" are biased, it should be the "autumn harvest" season, but it is not only the glory of gold and silver, but also the haze that makes the industry reshuffle and the capital chain breaks. According to the investigation and summary of the reporter, the six major causes are the symptoms of the “running road shuffling†of the mature industrial cluster base represented by the ancient town.
First, homogeneous enterprises are too dense
The effect of industrial clusters makes enterprises with similar production and even the same products bloom and over-concentrate everywhere, resulting in serious homogenization. Enterprises are willing to obtain low cost and high profits at all costs. According to the incomplete statistics of the High-tech LED Industry Research Institute (GLII), there are currently more than 2,000 LED companies in Zhongshan, but less than 10% of the brand awareness.
Second, the access criteria are not standardized
At the same time, the government “sows water and raises fishâ€, but it has allowed many profit-seekers to glimpse the opportunity, to fish in troubled waters, and to develop a rent-seeking business. The owners only look at the immediate interests, let the tenants leave their freedom, and order “three no enterprises†and “ The factory package factory, the unlicensed door market can quietly breed.
Third, the check settlement "advantages"
For the accessory suppliers, the most painful thing is to receive the short check, but in the ancient town, even the Pearl River Delta region, the check is even a few months and even months to settle into a regulation, which is destined to continue.
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