On February 4th, Lenovo's senior vice president Qiao Jian issued an internal public letter saying that Lenovo Group will appoint Jiang Zhen (Jaden) as vice president, responsible for product strategy and product management (including product portfolio) of MBG (Mobile Business Group) China business. , product planning and operations).
It is reported that Jiang Zhen is from Samsung Electronics and is the core executive of Samsung's mobile phone business. He has served in the Korea Headquarters Communication Research Institute, Product Development Department, Product Marketing Department and China Mobile Strategy Department.
In the open letter, Qiao Jian said that Jiang Zhen has both a global vision and local experience in China. He believes that Jiang Zhen can help Lenovo's products to a higher level.
As the PC market is weak, Lenovo needs to make a difference in the mobile business. Earlier, Lenovo's mobile business once led the Chinese market through low-end mobile phone services with operator subsidies. However, with the arrival of the Internet and the emergence of high-end smartphones, Lenovo's mobile phone business performance began to decline.
In 2016, Yang Yuanqing, the head of Lenovo, said in public on many occasions that “Lenovo mobile phone has to play a beautiful turnaroundâ€. However, from the perspective of shipment ranking, Lenovo’s domestic market share has remained at 5 in the long term. outer.
Industry analysis, the high cost of acquiring Motorola and the chaos of internal management are the main reasons for the poor performance of Lenovo's mobile phone business.
In order to save the defeat, Lenovo Mobile's three-year coaching change in two years, in November 2016 announced that it will no longer launch its own brand of mobile phone products, the original Lenovo mobile phone business is still retained but are classified under the name of Motorola. As for its other sub-brand ZUK, it remains intact.
In other words, Lenovo’s mobile phone business has been reduced to the full development of Moto and ZUK brands. Unfortunately, in 2016, Lenovo’s ZUK two flagship new machines and Moto new machines have become the best route, but they must be connected with domestic mainstream mobile phones. Product contends, still not obvious.
Above, the Lenovo mobile phone business has been quiet for a few years, and the core executives of Samsung mobile phones will be dug up. Will it be the signal that Lenovo’s mobile phone business is awake?
The following is the full text of Qiao Jian's internal letter:MBG China business colleagues,
In the past few years, despite many changes, we have always had a firm determination and confidence in the mobile business, and constantly explore the way to win. After joining the MBG China business team for three months, I learned more deeply that product strength is critical to the success of the mobile phone business. Today, I am very happy to introduce you to the new product owner of MBG China Business:
Jaden will be the vice president of Lenovo, responsible for product strategy and product management for MBG China, including product portfolio, product planning and operations. Jiang Zhen is from Samsung Electronics and has worked in the Korea Institute of Communications, Product Development, Product Marketing and China Mobile Strategy. He has extensive experience in product planning, with a global perspective and local Chinese experience. I believe that Jiang Zhen's insight into product and market, innovation and user thinking will help China's product competitiveness to a higher level.
With the participation of Jiang Zhen and the responsibility of MBG China's business product management, Changcheng will focus on the construction of hardware and software ecosystem. Both Chang Cheng and Jiang Zhen will report directly to me.
Qiao Jian
Lenovo Group Senior Vice President, MBG Co-President
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