Analysis of 15 major trends in global lighting industry this year

Since 2014, the lighting and lighting industry has experienced a wave of running, mergers and acquisitions, and has experienced such as listing, integration, Baotuan heating and so on. In 2014, industry professionals will be lighting the lighting industry this year is a tough winter, standing at the intersection of winter, do not want to be jealous, dare to ask where the way? In the new year, LED lighting will have what What is the change in popularity?

1, small American

In 2015, the small American will continue to sell well. With "American Copper" as the leader, the small American will gradually diversify and form a microclimate. There are no shortages of resin, copper art, and wrought iron. The styles are more diversified, and they are more close to Chinese commercial and residential buildings with a height of 2.8 meters and mid-level consumers. In the original sense, the European lamps will open three branches: European, American, and small American.

2. New Chinese style

The new Chinese style has become a dark horse of Chinese style lamps and has a strong trend. The new Chinese style has broken through the old Chinese-style wood art, parchment, ceramics, and bamboo art. The material has begun to combine aluminum, marble, and wrought iron. The combination of Chinese and Western elements has made it more modern and fashionable, and is deeply loved by young consumers and designers. Rich colors (known for light colors), modern styles, and good texture are common selling points of this type of lighting.

3, traditional Chinese lamp

At the same time, traditional Chinese lamps will draw on nutrition from the long-established Chinese traditional culture and home culture. The craftsmanship will be more traditional and the historical culture will be more penetrating. This kind of product can win the love of deep niche consumers. Such lighting is generally sold with high-end antique furniture such as mahogany, rosewood and huanghuali. Representative brands include Lai Yunda and Hailing.

4, modern minimalist lighting

Modern minimalist fashion home lighting has become the mainstream product, and traditional home lighting is gradually declining. Traditional homes with bread lamps and light products as the core have gradually declined since 2003. Most second- and third-tier branded stores have been difficult to survive, while simple fashion homes have gradually become popular. Representative brands include Song Wei, New Terri, and Met.

5, low pressure lights

Although low-voltage lamp products 2015 will not be too popular, they will still remain popular locally.

6, crystal lamp

In 2015, the crystal lamps continued to lean toward modern fashion. Styles and styles tend to be diversified, and the decorative effect is more prominent and more marketable. In 2015, the crystal lamp material combination is more abundant. 24K gold, copper material, glass, and jade have become the combined elements of the crystal lamp. Not only are they elegant and stylish, but they also have brands such as Baohui, Jinda, Qilang, and Kaiyuan. The share of traditional citrine continues to shrink, but classic styles combined with Buddhist scenes and splendid aesthetics are still selling well.

7, commercial lighting

It is no doubt that all the LED products of the commercial lighting products are in doubt, but none of the commercial products can be unified. Because the business environment is very broad and complex, and the demand for products varies greatly, segmentation is the biggest trend in 2015. Clothing lighting, jewelry lighting, hotel lighting, fruit lighting, food lighting, and so on. Who will work hard in the subdivided areas, who will live very moist!

8, LED street light

The overall share of street lamps has generally declined in the past two years, but there will be appropriate growth in 2015, but the competition is still very fierce, and the cakes allocated to manufacturers will shrink. In terms of market trends, the market potential in the Midwest is even greater.

9, high power

High-power integrated COB and modular products make LED quickly become the mainstream of industrial and mining lighting. Therefore, in 2015, the replacement of traditional mining lamps by LED mining lamps will increase.

10, special lighting

In the area of ​​special lighting, medical lighting, plant growth lamps, automotive and aerospace lighting are huge cakes in the subdivision field, and the space is huge.

11, office lighting

Office lighting will usher in a huge space for development. LED panel lights and light strip products are widely used in office space and quickly occupy the status of grille lights. As people's requirements for the comfort of the office environment are getting higher and higher, seeing light and not seeing the light should be the development trend in the next 10 years.

12, OTO mode

The market sales model is undergoing profound changes, and OTO + chain + membership will become the mainstream trend in the next 10 years. In 2015, it can be seen as the first year of the OTO mode of the world lighting lighting industry.

13, smart lighting

Intelligent lighting is one of the two major areas where the lighting industry has the same huge opportunities as OTO in the next 10 years. Smart lighting has sprouted in 2014 and will gradually blossom in 2015.

14, mergers and acquisitions

M&A and integration have already begun in 2014 and will continue to ferment in 2015. Mergers and acquisitions in 2015 will focus on the vertical integration of the industry chain.

15. Crowdfunding

Crowdfunding will become a sharp weapon for the rapid rise of dreamers. The lighting industry will continue to differentiate, with some companies doing subdivisions and focusing on doing specialized work. Some companies even focus on OEMs for large companies. The other part of the company will be uneasy with the status quo, and will not go through the usual practice of licensing, and will quickly enlarge the size of the plate through Baotuan Investment.

Starting in 2015, the world of lighting to see China, has begun to gradually reveal its shape!