The old and new brands are engaged in smart TV traditional manufacturers are the mainstream

The fierce battle of the TV market has intensified. On the 20th, 17TV, which claimed to be a "non-famous TV maker," launched its first smart TV product. 17TV is actually a brand new TV brand owned by Lenovo and operates independently as an independent company.

Lenovo Marketing

Close to LeTV , Xiaomi 17TV was led by Xiong Wen, general manager of Lenovo's original smart TV business, and became CEO. The new brand will be mainly sold online, targeting younger groups and deeper Internet users. 17TV launched the first 55-inch smart TV in Tmall's price is only 3999 yuan, called the "cost price."

In addition to using the almost-low-cost strategy that was almost LeTV and Xiaomi “played bad”. 17TV firmly sticks to LeTV and Xiaomi in marketing. Previously, 17TV advertised in the media, hitting the "best TV" slogan, and @ Lei Jun, @ Jia Yueting, said "We will only make products, not too hype."

As a technology company cross-border TV manufacturing, Lenovo is not a latecomer.

On May 8, 2012, Lenovo Group launched Smart TV, focusing on mid- to high-end markets. Xiong Wen said in an interview with the media, Lenovo smart TV will force high-end market, and is expected to become a domestic first-line brand within three years. In May 2013, LeTV launched Super TV. In 2014, it announced sales of 1.7 million units. In September 2013, Xiaomi TV came out, and afterwards, it launched 1999 RMB 40-inch TVs and other products. Its official data stated that last year, the sales volume of double-nine millet TVs in Tmall totaled 37,000 units, setting a number of records. Compared to LeTV and Xiaomi, which have a strong fan base, Lenovo smart TV has been performing for the most part.


Traditional color TV

Sales still dominate the mainstream

Since February of this year, the news that Lenovo’s smart business unit is in poor management is being circulated in the industry. Yesterday, for independent 17TV, Xiong Wen said in an interview with reporters, "One big tree grows no other big tree." The goal of 17TV is to hope to enter the first camp of smart TV Internet brands. 17TV also cooperates with Ali, and does not rule out the future expansion into the smart home.

However, in the fiercely competitive TV market, it is not easy to make "best TV".

In addition to music and millet, the traditional color TV brands have transplanted Internet genes through alliances between Ali and Tencent. Konka's online subsidiary operates independently and has reached strategic cooperation with Alibaba Cloud and Tencent. Hisense and Tencent have started to launch smart TVs and began to play large screen e-commerce; TCL and Tencent have cooperated in video, games and other aspects to reach the capital level. . Japanese TV brands are micro- and Korean brands are eating Chinese high-end products through large-size TVs. Recently, LG just unveiled a 98-inch giant 4K TV in Beijing.

According to statistics, traditional color TV operators still dominate the market. In 2014, the sales volume of smart TVs in China exceeded 23 million, of which only TCL, Skyworth and Hisense accounted for 7.29 million units.

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