In 2016, the average price of color TV industry fell sharply, and the volume rose. This made the color TV industry with very low profits even worse. Although various manufacturers in the industry are actively changing their thinking, paid content, membership fees, and advertising revenue have become new sources of profits for the industry. However, the user's habit of paying for content still needs time to cultivate. The fierce competition in the industry and the rising price of the upstream panel still constrain the profitability of the industry. In 2017, with the improvement of the quality of the film source, the hardware has improved the display effect of the screen, and the trend of the screen size expansion in the color TV market has become more apparent. In the past year, after the 55-inch explosion, 65-inch became the source of profit for the 2017 color TV industry. I. Increased User Revenue and Consumers' Second Escalation In 2009, after more than 8 years of liquid crystal sales exceeded the CRT, the first generation of LCD TVs has ushered in new generations. The old generation of LCD TVs are mainly 32-inch and 40-inch, and users are bound to choose larger sizes and smart TVs to replace. For urban users, housing conditions increase. For rural users, rising income has laid the foundation for upgrading consumption and buying more TVs. In 2000, the purchase of a 29-inch CRT TV required 3,300 yuan, which is equivalent to six months of income for urban residents and one-and-a-half years for rural residents. In 2016, the purchase of a 55-inch TV requires 4,100 yuan, which is only four months compared with the income of urban residents for more than one month. The 65-inch product price from the cheapest 3999 or so, to more than 10,000 yuan, are acceptable prices for users. Second, the source resolution is improved, large size is more suitable for watching Internet video In the past few years, users have purchased large-size TVs. When watching a movie, they may find that the screen is concentrated in the middle of the TV and does not fully fill the screen. This is due to The resolution of the movie does not match the resolution of the TV. However, many content providers currently provide 4K movie sources, and 65-inch products can better support the presentation of the screen. In 2016, 65. 4K products in the offline market accounted for 87.8%, and products with HDR capabilities accounted for 34.7%. Third, the price of color TVs has risen, but users have been insensitive to the increase in the price of high-priced products. The price of the panel has continued to rise for several months, and the price of the entire machine has also risen slightly. LeTV and Xiaomi have different degrees of price adjustments, most of which range from 100-300 yuan. The user is not sensitive to the price increase of the high unit price. Taking the price increase of 200 yuan as an example, the 65-inch average price is 10,000 yuan, an increase of only 2%. The factors that users consider when purchasing high-priced products are product-related, screen-displaying, and appearance. Therefore, in the large environment of 2017, the large size is less affected. Fourth, why is 65 inches? In the year of 2016, the 55-inch model became one of the best-selling champions on the market, and is expected to account for 26.2% in 17 years. However, the 55-inch competition is fierce: all brands participate in the 55-inch competition; the industry average price is less than 5,000 yuan, and the profit margin is small. 55-inch has become a regular size, the market needs a larger size than the 55-inch, and the price is moderate. After 55 inches, the first size of the market share is 65 inches, and the market share will reach 4.8% in 17 years. Under the line, there are 17 58-inch brands and 20 65-inch brands. More brands participate in thinking that better promotion and wider user awareness. In addition, from the supply of the upstream panel, 65-inch panels are available. 65 inches occupy the upper reaches, users and other opportunities, 17 years is bound to bring considerable profits for businesses. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.